Wednesday Webinar VOD

OTT.X Wednesday Webinar Videos on Demand




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18jan10:00 AM11:00 AMMonetizing Content for Greater Global ImpactWed Webinar | JAN 18 | 10:00 - 11:00 AM

Event Details

FAST channels offer consumers subscription-free access to a diverse array of content that is easy to access over CTV and connected devices.

While beneficial for the consumer, this model creates a potential risk for media companies by moving from a licensing fee structure to a revenue-sharing model that invites unlimited opportunity but a less predictable ROI.

Companies must balance the expansion of their global footprint when there is no certainty that localized content will resonate with their subscribers.

Join Josh Pine, Chief Revenue Officer for XL8.ai to learn how AI-powered machine translation reduces this risk by providing high-quality, cost-effective translations that support multiple dialects, formalities, and colloquial phrases for diverse audiences and can be a real game changer for your bottom line.

Speaker
Josh Pine, Chief Revenue Officer, XL8.ai

07dec10:00 AM11:00 AMGlobal OTT Consumption: What do Viewers Want in Each Region?Dec 7 |10:00 AM - 11:00 AM PST

Event Details

Take a deep dive into regional and global OTT viewing habits and preferences at the next OTT.X Wednesday Webinar.

Learn about content trends, viewing preferences and similarities and differences between USA & Canada (UCAN), Europe, Middle East and Africa (EMEA); Asia Pacific (APAC); and Latin America (LATAM).

Join Luciano Zarlenga, Chief Analytics Officer for BB Media to uncover the trends and preferences of these regions so that you may align your strategy accordingly.

 

Speaker
Laura Ghisiglieri, Global Development & Marketing Director, BB Media

 

26oct10:00 AM11:00 AMSEO for OTT Solutions Providers10:00 AM - 11:00 AM PST

Event Details

Join Kirby Grines and Daniel Lofaso of 43Twenty as they discuss how to create SEO campaigns that align marketing to the buyer’s journey.

Learn how to make your website your best selling tool for today’s new age buyer who uses web searches to learn about solutions well before engaging with sales teams.

Speakers
Kirby Grines, Founder & CEO, 43Twenty
Daniel Lofaso, Vice President, Marketing, 43Twenty

 

12oct10:00 AM11:00 AMGlobal vs Local OTTs. Uncovering their Strategies10:00 AM - 11:00 AM PST

Event Details

Join Laura Ghisiglieri, Global Development & Marketing Director of BB Media, and take a deep dive into the streaming services and their competitive strategies.

While year by year more players offer VOD content, only a few provide an interesting commercial offer that adapts both globally and locally in each market. We are going to uncover different pricing strategies, promos per market.

In this challenging world, strategic partnerships between platforms and other companies make a difference when launching a new bundle. We are going to understand who is generating more bundles all over the world.

All in all, content still plays a key role in this dynamic landscape. We are going to understand which companies have the biggest library, localized catalogues and the value assigned to the users to take a comprehensive view of how much each household pays for each title.

Speaker
Laura Ghisiglieri, Global Development & Marketing Director, BB Media

 

27jul10:00 AM11:00 AMOTT's Path to Fend off Linear TV's Mistakes Presented by Castify.aiCastify.ai | July 27th 2022 | 10:00 AM PST

Event Details

The viewership shift that the OTT ecosystem is experiencing, from SVOD to free ad-supported CTV apps, has been recognized and supported by analysts who reported a 170% YOY uplift in viewership.

Consumers are enjoying the free ad-supported streaming alternatives with access to brand new libraries of content, at absolutely zero cost, leading advertisers to now pay even greater attention to connected TV.

In this webinar we will discuss the question – Are we as an industry ready to avoid the same mistakes that linear TV continues to make?

Join Gal Turjeman, CEO of Castify.ai to learn about the potential CTV applications and FAST channels provide for the future of advertising, monetization, content creation, and content distribution.

This exciting shift is ushering in a new era of creativity and OTT experiences. While some may be wary of what CTV applications have to offer, we plan to share the potential it provides for the future of advertising, monetization, content creation, and content distribution. During this shift, it is vital for the entire industry as a team to support each other, sharing insightful knowledge and proficiency to ensure that the mistakes of Linear Tv are avoided.

 

Speaker
Gal Turjeman, CEO, Castify.ai

 

06jul10:00 AM11:00 AMAnnual Streaming Survey: How do Subscribers Feel About Their PlatformsWhip Media | July 6th 2022 | 10:00 AM PST

Event Details

The saturated streaming service market is more competitive than ever, making the winning and keeping of subscribers even more important.

Consumers’ satisfaction and perception of these services is key to understanding their strengths and weaknesses.

Whip Media surveyed almost 2,500 of our US TV Time app users to uncover which elements of these services are resonating with their subscribers.

Join Eric Steinberg, Whip Media’s Media Research & Insights Lead for an overview of the results learn why users are, or are not, churning and how platforms can improve their competitive position.

Speaker
Eric Steinberg, Media Research & Insights Lead, Whip Media

29jun10:00 AM11:00 AMStreaming's Agile Approach to Win Over CustomersComscore | June 29th 2022 | 10:00 AM PST

Event Details

From original vs. syndicated content lineups to more affordable price points to ad-supported vs. non-ad-supported models, streaming services are experimenting with new approaches to win over customers while remaining profitable.

​As consumers have more low barrier choices than ever before, streaming services are evolving their content, business models, branding and more to remain necessary in the end customer’s daily schedule across screens.​

Join James Muldrow, Vice President, Product Management, as he gives a comprehensive overview of how streaming models are changing, what’s driving this shift, and the role social media has in winning over customers in this new media landscape.

Speaker
James Muldrow, Vice President, Product Management, Comscore

22jun10:00 AM11:00 AMEverything you Need to Know to Run a Successful YouTube ChannelVA Media | June 22nd 2022 | 10:00 AM PST

Event Details

Learn the ins and outs necessary to run a successful channel YouTube channel and how to monetize it at the next OTT.X Wednesday Webinar.

Discover how to meaningfully engage with the YouTube audience by exploring topics including:

• Content Strategy: How to develop content formats that drive engagement, views and revenue.
• Content Optimization: How to optimize your content & make it stand out on the platform.
• Community Management: How to build an engaged audience of super fans around your channel.
• Channel Monetization: How to monetize your audience to drive ad-funded and non-ad funded revenue on the YouTube platform.

Join VA Media’s Head of Strategy, Pieter van Schalkwyk and dive into the exciting opportunities presented by YouTube.

Speakers
Pieter Van Schalkwyk, Head of Strategy, VA Media

13apr10:00 AM11:00 AMAccelerating Content Planning and Licensing with the Industry's Best New Tool

Event Details

Imagine being able to predict titles that would best perform in certain territories for particular audiences. Imagine being able to identify titles that align with top-performing content on certain platforms.

Media and entertainment organizations are feeling the pressure to supply viewers with content that will engage, captivate and most importantly, attract and keep audiences.

Content sellers and buyers need highly connected workflows and deep audience insights to tackle the exponential growth of today’s streaming era.

Join the next OTT.X Wednesday webinar to learn how to connect with buyers and sellers around the globe, simplify those interactions and enable data-driven licensing decisions accelerating the deal-making process.

Join Whip Media’s Executive Vice President and General Manager of the Whip Media Exchange, Sherry Brennan as she shares how the right consumer insights and tools, combined with connected workflows, are changing the way movies and TV can be evaluated, licensed and delivered.

Speaker
Sherry Brenanna, EVP/GM, Whip Media Exchange

Sherry Brennan

06apr10:00 AM11:00 AMEfficiently Communicating Content Rights for Ad-Supported Video10:00 AM - 11:00 AM PST

Event Details

Communication of content rights between licensors and licensees is vital for businesses in the streaming industry. The accuracy, completeness and timing of rights can mean the difference between success and failure for a title. Yet many content owners and distributors struggle with efficiently and effectively delivering and processing one of the most crucial components of metadata.

Craig Seidel of Pixelogic Media and Eric Hanson of OTT.X have each spent over a decade working with organizations to reduce friction, improve accuracy and increase scale in managing and communicating rights information.

They will discuss common pitfalls and opportunities for today’s ad-supported services to dramatically improve their operations through industry standards and best practices for communicating and managing rights data.

Speakers
Eric Hanson, Executive Vice President, OTT.X
Craig Seidel, CTO, Pixelogic

09feb10:00 AM11:00 AMWhy you Need to Consider YouTube as Part of Your AVOD StrategyVA Media | February 9, 2022

Event Details

Explore the opportunity that is YouTube at this OTT.X Wednesday Webinar.

With access to over 2 billion platform users, AVOD channels on YouTube have become an important piece of the landscape and a growing source of revenue and audience engagement for content owners, broadcasters, and other streaming platforms.

Join VA Media’s Mark Ashbridge and Pieter Van Schalkwyk to learn about the latest business models, monetization opportunities, audience growth tactics and content strategies to succeed on YouTube.

Speakers
Mark Ashbridge, CEO, VA Media
Pieter Van Schalkwyk, Head of Strategy, VA Media

26jan10:00 AM11:00 AMUniversal Search Five Years On: Is it Still a “Distant Dream?”USAND & nScreenMedia | January 26, 2022

Event Details

Join OTTX, Colin Dixon of nScreenMedia, and Steve Harnsberger, Founder/CEO of Universal Search and Discovery LLC as they revive the distant dream of universal search.

Get the latest updates on the progress of the technology, with market deployment examples and a Roku search case study data.

Explore the growing marketing power that universal search has gained and how it drives organic user acquisition at the lowest possible cost.

Speakers
Steve Harnsberger, Founder & CEO, Universal Search & Discovery
Colin Dixon, Founder & Chief Analyst, nScreenMedia

19jan10:00 AM11:00 AMLeveraging Creativity in Advertising To Minimize Churn and Maximize AttentionOrigin | January 19, 2022

Event Details

With an array of streaming TV options at viewers’ fingertips, viewer churn and ad fatigue have quickly become some of the biggest challenges facing the industry today. But, another industry issue, unsold ad inventory, might be the solution.

To keep viewers watching before, during and after commercial breaks channel owners and brands have to deliver an entertaining experience. Unallocated ad supply presents a unique opportunity for industry leaders to embrace an outside-the-box approach to advertising and content creation and delivery that captures, engages and holds viewers’ attention.

In this webinar, Fred Godfrey, Co-Founder & CEO of Origin will talk about solutions for filling unsold ad inventory with highly engaging, custom-branded native content to unlock limitless possibilities for channel owners, brands and viewers.

Explore the key challenges facing the industry and learn key insight on how innovation, creativity and customization can solve them.

Speaker
Fred Godfrey, Co-Founder & CEO, Origin

12jan10:00 AM11:00 AMStreaming Fatigue: The Rising Popularity of AVODWhip Media | January 12, 2022

Event Details

AVOD and FAST channels are rapidly gaining momentum but come with their own set of unique operational, tracking and reporting headaches.

Join Whip Media’s VP of Sales, Vince Muscarella to learn what’s driving the rise of these free streaming services and the subsequent impact to back office workflows, visibility into the status of any title at any time, and studio-compliant royalty processing.

Speaker
Vince Muscarella, VP, Sales, Whip Media


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