OTT.X hosted its sixth OTT.X ONLINE LIVE Virtual Conference on March 20th, 2024.
The half-day event, served as a primer for the 2024 OTT.X X-FRONTS, and brought the entire CTV/OTT community together virtually to explore the growing importance and prominence of AVOD & FAST to the industry and media buyers via a series of panels, presentations, and research findings.
Attendees gained knowledge about the rapid rise and popularity of AVOD & FAST and how they are being utilized to get the most out of ad buys, as well as revenue opportunities, operational issues, and projections for their future.
In our continued efforts to connect and nurture an inclusive and diverse OTT Ecosystem Enabling Innovation, Collaboration, and Competition, OTT.X is thrilled to present ONLINE LIVE videos on demand free for all.
Topics Discussed at this year’s ONLINE LIVE
- Improving the FAST user experience
- Contextual Targeting
- When will FAST just be TV
- Maximizing Value for Advertisers & Brands
- Global FAST trends
- Much More!
Who'll Be Participating?
OTT Channels, Networks and Platforms, Digital Retailers, Content Producers and Content Aggregators, Media Buyers, Ad Agencies, Ad Tech Providers, Service Providers and Digital Technology Companies
Why Participate?
To engage in the sharing of knowledge in the rapidly changing OTT ecosystem with a focus on the rapid rise and popularity of AVOD & FAST. Hear from leaders and innovators on what they’re doing to drive digital entertainment forward to the next level, as consumers adopt new to new viewing habits and technologies that make them more reachable.
When and Where?
OTT.X Online Live will be held online on March 20th, 2024, from 9:30 AM - 1:00 PM Pacific. Once registered, you'll receive online access information. The event is free for all to attend
SPEAKERS
David Bloom
Senior Contributor
Forbes
Bill Condon
Vice President, Enterprise Sales & Partnerships
Xumo
Thomas Dodson
Senior Director, Platform Operations, Programming & Content
Roku
Cameron Douglas
SVP, OTT/Streaming
Fandango
James Duvall
Principal Analyst – Head of Entertainment
Futuresource Consulting
Tom Gennari
CEO
BB Media
Fred Godfrey
Co-Founder & CEO
Origin
Kirby Grines
Founder & CEO
43Twenty
Stephen Hodge
CEO
OTTera
Jason Jewett
Lead Product Manager
Sling Freestream
Michael Kohn
Principal
Michael Kohn Consulting
Don Lupo
Executive Director
ThinkLA
John Marchesini
Co-Founder, COO
IndiCue
Siva Natarajan
SVP, Strategy, Business Operations & New Product Initiatives
Amagi
Erick Opeka
President & Chief Strategy Officer
Cineverse
Katherine Pond
Group Vice President, Platform, Content, & Partnerships
VIZIO
Andrew Rosenman
VP, Head of Advanced TV Strategy & Partnerships
Equativ
Ken Weiner
CTO
GumGum
Alan Wolk
Co-Founder and Lead Analyst
TVREV
Guney Yasavur
Vice President
Cineplex
VIDEOS ON DEMAND
Click on Sessions to See More Info
OTT.X ONLINE LIVE AGENDA
Opening Remarks
Speakers
Cameron Douglas, OTT.X Chairman, SVP, OTT/Streaming, Fandango
Mark Fisher, CEO, OTT.X
Click To Watch Now
When will FAST just be TV? What will it take for consumers to abandon traditional TV in favor of what’s now FAST? Are YOUTUBE and TIKTOK TV?
Moderator
Andrew Rosenman, VP, Head of Advanced TV Strategy & Partnerships, Equativ
Speakers
Liz Buhn, VP of Platform Content & Marketing, VIZIO
Bill Condon, Vice President, Enterprise Sales & Partnerships, Xumo
Thomas Dodson, Senior Director, Platform Operations, Programming & Content, Roku
Erick Opeka, President & Chief Strategy Officer, Cineverse
Steve Rifkin, Chief Operating Officer, OTTera
Click To Watch Now
2024 X-Fronts Introduction and Overview
An insider’s take on OTT.X’s must-attend conference featuring presentations from prominent and up-and-coming enthusiast and category based streaming publishers to CTV/OTT media buyers.
Moderator
Eric Hanson, President, OTT.X
Speakers
Fred Godfrey, Co-Founder & CEO, Origin
Erick Opeka, President & Chief Strategy Officer, Cineverse
Andrew Rosenman, VP, Head of Advanced TV Strategy & Partnerships, Equativ
Click To Watch Now
Explore diverse monetization and business models, from traditional ad placements to sponsorships, integrations, & more to identify the most effective strategies for brands and advertisers in the FAST streaming space.
Moderator
Don Lupo, Executive Director, ThinkLA
Speakers
Fred Godfrey, Co-Founder & CEO, Origin
Ken Weiner, CTO, GumGum
Click To Watch Now
Contextual targeting sits at the juncture of two major digital industry trends: the rapid growth of digital video consumption, and the search for strategies to deploy and scale ad campaigns without relying on third-party cookies. Learn more about the potential of contextual targeting in OTT and its capability of providing advertisers with actionable consumer insights to refine and optimize targeting strategies.
Moderator
David Bloom, Senior Contributor, Forbes
Speaker
Alan Wolk, Co-Founder & Lead Analyst, TVREV
Click To Watch Now
FAST has improved markedly in recent years. Content-wise, it is no longer the domain of digital shorts, recycled news clips and straight-to-DVD movies finding a new home. Most Big Media brands now have a presence on FAST. The viewing experience has also come on in leaps and bounds. Still, there are several areas where FAST can improve both the consumer and supplier experience.
Moderator
Kirby Grines, Founder & CEO, 43Twnety
Speakers
Jason Jewett, Lead Product Manager, Sling Freestream
Michael Kohn, Principal, Michael Kohn Consulting
John Marchesini, Co-Founder & COO, IndiCue
Siva Natarajan, SVP, Strategy, Business Operations & New Product Initiatives, Amagi
Click To Watch Now
Research Roundup | Global FAST Trends
12:05 | Above the Border
Guney Yasavur, Vice President, Cineplex
12:15 | Below the Border
Tom Gennari, CEO, BB Media
12:25 | UK, Germany, Japan
James Duvall, Principal Analyst – Head of Entertainment, Futuresource Consulting
Click To Watch Now
Presented by:
SPONSORS
If you are interested in sponsoring this year’s OTT.X Fall Summit, CLICK HERE or email Steve Apple at sapple@ottx.org.