2024 OTT.X FRONTS
VIDEOS ON DEMAND FOR 2024 X-FRONTS NOW AVAILABLE | CLICK HERE TO WATCH
OTT.X will hold its third annual X-FRONTS on May 21, 2024 at the Skirball Cultural Center in Los Angeles California. The X-FRONTS is where the CTV/OTT community gathers to pitch, learn, collaborate, and do business. The event is the largest industry gathering on the west coast.
CTV buys have become critical components of any effective media plan. While CTV was once a “nice to have,” it’s now a must-buy to achieve campaign reach. Within the CTV realm, AVOD and FAST have emerged as major players, not to be ignored.
Core to the X-FRONTS will be a single-day exchange consisting of pitches and presentations by prominent and up-and-coming AVOD and FAST platforms, networks, and channels to an audience of brands, advertisers and ad agencies.
The conference programming will educate media buyers on the ins and outs of the AVOD & FAST landscapes via a series of panels, presentations, research findings, and interactive roundtable discussions focused on the growth of FAST and how it’s being utilized to get the most out of advertising spends, as well as revenue opportunities, operational issues, and projections for the future.
Presentations will include details about lineups, content promotion and other plans for the coming year. In addition to the presentations, meeting spaces, both private and semi-private, will be available for planned or ad-hoc meetings between buyers and sellers. Participation is free for all qualified media buyers.
PRESENTING AT THE 2024 X-FRONTS
CONFERENCE PROGRAMMING
PITCHES & PRESENTATIONS
More 2024 Participating Companies to be added shortly. *Subject to Change
To participate in the 2024 X-FRONTS, click here or email Mark Fisher at mfisher@ottx.org.
SPEAKERS
KEYNOTE
Raquel Rodriguez
CEO
R2 Media
KEYNOTE
Scott Bishoff
SVP Client Director
Canvas Worldwide
Gordon Bach
Culturally Inclusive Media Lead
Starcom
Joe Bernard
Partner & Chief Revenue Officer
nglmitu
Adam Bergman
Group Vice President, Advertising & Data Sales
VIZIO
Sean Booker
Head of Media & Entertainment
VIZIO
Chase Cabanillas
Chief Technology Officer
Whip Media
Jeff Clanagan
President and Chief Distribution Officer
Hartbeat
Terry City
Senior Vice President, Advertising Sales
Cineverse
Colin Dixon
Founder & Chief Analyst
nScreenMedia
Cameron Douglas
OTT.X Chairman, SVP, OTT/Streaming
Fandango
Jason Fairchild
Co-Founder & CEO
tvScientific
Mark Fisher
CEO
OTT.X
Field Garthwaite
Co-Founder & CEO
Iris TV
Laura Ghisiglieri
Global Development & Marketing Director
BB Media
Eric Hanson
President
OTT.X
Sarah Henschel
Principal Analyst, Media
Omdia
Lisa Herdman
SVP, Executive Director Video Investment and Marketplace Intelligence
RPA
Suhaila Hobba
Chief Media Officer
OMD
Mike Hood
SVP, Advertising & Partnerships
NBCUniversal
Brian Hovis
Senior Partner
Traction
Michael Johnson
Director of Operations
ElectricNow
Chance Johnson
Chief Commercial Officer
Nexxen
Gordon Jones
Vice President, National Sales
Comscore
Shannon Lee
eCommerce Business Development Manager
Revive
Tiffany Lemos
Vice President Agency Development
Basis Technologies
Preeya Naul
VP, Streaming Partnerships
VideoElephant
Erick Opeka
President & Chief Strategy Officer
Cineverse
Mark Papia
CEO
Big Dog Integration
Damian Pelliccione
Co-Founder and Chief Executive Officer
REVRY
Katherine Pond
Group Vice President, Business Development
VIZIO
Jeff Ratner
President, Media & Analytics
Quigley Simpson
Nyma Quidwai
Vice President, Client Services
VIZIO
Michael Ribas
SVP, Marketing
Shout! Studios
Andrew Rosenman
President
Arise Communications
Chip Russo
President
Truthset
Steve Saltman
Head of Domestic Sales
ElectricNow
Shayna Smith
VP, Distribution and Content Licensing
TBN
James Stowe
Business Development Director
OTTera
2024 SCHEDULE
NETWORKING
OPPORTUNITIES
CONFERENCE PROGRAMMING
PITCHES & PRESENTATIONS
MAY 21, 2024
AM Workshop | Ad-Supported Content Delivery 101 for Platforms and Advertisers
Speakers
Andrew Rosenman, President, Arise Communications
AM Workshop | Ad-Supported Content Delivery 201 for Platforms and Advertisers
Speakers
James Stowe, Business Development Director, OTTera
Opening Remarks
Speakers
Cameron Douglas, OTT.X Chairman, SVP, OTT/Streaming, Fandango
Mark Fisher, CEO, OTT.X
Keynote Presentation | Raquel Rodriguez, CEO, R2 Media | How OTT Turned the Art of TV Advertising Into a Science
The world began to change for television advertisers the day someone figured out how to connect the Internet to a television screen. Today, Advanced TV — in its various forms — reaches most US television households and, as a result, has changed the way marketers and their agencies think about and execute TV advertising campaigns.
Speakers
Raquel Rodriguez, CEO, R2 Media
Presentation | Making FAST, Faster with VideoElephant
Discover how VideoElephant addresses the complexities of FAST channel performance. This session will explore the challenges faced by channel owners and present effective solutions for improving streaming performance, efficiency and ROI.
Speakers
Preeya Naul, VP Streaming Partnerships, VideoElephant
Fireside Chat | Working with Minority Targeted Platforms
Speakers
Damian Pelliccione, Co-Founder and Chief Executive Officer, REVRY
Gordon Bach, SVP, Culturally Inclusive Media Lead, Starcom
Networking Lunch
Panel | How OTT Changed The Advertising Game For Media Planners and Buyers
Moderator
Mark Papia, CEO, Big Dog Integration
Speakers
Lisa Herdman, SVP, Executive Director Video Investment and Marketplace Intelligence, RPA
Brian Hovis, Senior Partner, Traction
Jeff Ratner, President, Media & Analytics, Quigley Simpson
Chip Russo, President, Truthset
Conquering the Complexity of CTV presented by XUMO
If you're part of a media investment team or leverage CTV as part of your strategy, this session is for you. The world of CTV can be complex to navigate. We're hosting a panel of experts that make up the "DNA" of the CTV ecosystem to simplify how you plan, activate, and measure your next strategy.
Speakers
Jeff Clanagan, President and Chief Distribution Officer, Hartbeat
Field Garthwaite, Co-Founder and CEO, Iris TV
Chance Johnson, Chief Commercial Officer, Nexxen
Presentation | From Chaos to Clarity: Transforming Data for FAST/AVOD Triumph
Are you drowning in performance, viewership and consumer data but thirsty for actionable insights? We will guide you through the data journey, transforming your FAST/AVOD operation from chaos to clarity. We'll explore the evolution of data utilization, from basic reporting to visualization, to natural language (AI) and integration empowering you to unlock its full potential for your platform or channel.
Speaker
Chase Cabanillas, Chief Technology Officer, Whip Media
How OTT Ad Platforms And Technology Give Marketers Scale, Precision
Moderator
Mark Papia, CEO, Big Dog Integration
Speakers
Jason Fairchild, Co-Founder & CEO, tvScientific
Mike Hood, SVP, Advertising & Partnerships, NBCUniversal
Shannon Lee, eCommerce Business Development Manager, Revive
Tiffany Lemos, Vice President Agency Development, Basis Technologies
From Paid to Free – the Ongoing Advertising Opportunity | Omdia
In this presentation, Sarah Henschel, Omdia’s Principal Analyst for Media & Entertainment, looks at key industry trends, including the pay-to-free (P2F) evolution. FAST, AVOD and hybrid tiers continue to be the growth opportunity for online video.
Sarah Henschel, Principal Analyst, Media, Omdia
Streaming Wars: The Ads Awaken | BB Media
Laura Ghisiglieri, Global Development & Marketing Director, BB Media
National and Local Cross Platform Ad Measurement | Comscore
We live in a multi-touch world where advertising is consumed across multiple screens. Comscore Campaign Ratings provides ad measurement with unmatched accuracy across CTV, Digital and Linear along with person-level insights at both a national and local level.
Gordon Jones, Vice President, National Sales, Comscore
FAST Reality Check | nScreenMedia
In the six years since Viacom purchased Pluto TV, the FAST market has experienced explosive growth. But where is the market today? This session will deliver a FAST reality check by looking at growth, service profitability, channel usage trends, and more.
Colin Dixon, Founder & Chief Analyst, nScreenMedia
Networking Cocktail Reception
Closing Remarks
Speakers
Eric Hanson, Interim President, OTT.X
Erick Opeka, OTT.X Vice Chair, President & CSO, Cineverse
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Videos on demand are free for all OTT.X members. Contact Jose Rodriguez to learn how to access videos for free.