2024 OTT.X 
FRONTS
OTT.X will hold its third annual X-FRONTS on May 21 and 22, 2024 at the Skirball Cultural Center in Los Angeles California. The X-FRONTS is where the CTV/OTT community gathers to pitch, learn, collaborate, and do business. The event is the largest industry gathering on the west coast.
CTV buys have become critical components of any effective media plan. While CTV was once a “nice to have,” it’s now a must-buy to achieve campaign reach. Within the CTV realm, AVOD and FAST have emerged as major players, not to be ignored.
Core to the X-FRONTS will be a two-day exchange consisting of pitches and presentations by prominent and up-and-coming AVOD and FAST platforms, networks, and channels to an audience of brands, advertisers and ad agencies.
The conference programming will educate media buyers on the ins and outs of the AVOD & FAST landscapes via a series of panels, presentations, research findings, and interactive roundtable discussions focused on the growth of FAST and how it’s being utilized to get the most out of advertising spends, as well as revenue opportunities, operational issues, and projections for the future.
Presentations will include details about lineups, content promotion and other plans for the coming year. In addition to the presentations, meeting spaces, both private and semi-private, will be available for planned or ad-hoc meetings between buyers and sellers. Participation is free for all qualified media buyers.
PRESENTING AT THE 2024 X-FRONTS
CONFERENCE PROGRAMMING
PITCHES & PRESENTATIONS
More 2024 Participating Companies to be added shortly. *Subject to Change
To participate in the 2024 X-FRONTS, click here or email Mark Fisher at mfisher@ottx.org.
SPEAKERS
KEYNOTE
Raquel Rodriguez
CEO
R2 Media
Gordon Bach
Culturally Inclusive Media Lead
Starcom
Cameron Douglas
OTT.X Chairman, SVP, OTT/Streaming
Fandango
Mark Fisher
CEO
OTT.X
Laura Ghisiglieri
Global Development & Marketing Director
BB Media
Eric Hanson
President
OTT.X
Sarah Henschel,
Principal Analyst, Media
Omdia
Suhaila Hobba
Chief Media Officer
OMD
Mike Hood
SVP, Advertising & Partnerships
NBCUniversal
Michael Johnson
Director of Operations
ElectricNow
Gordon Jones
Vice President, National Sales
Comscore
Erick Opeka
President & Chief Strategy Officer
Cineverse
Mark Papia
CEO
Big Dog Integration
Damian Pelliccione
Co-Founder and Chief Executive Officer
REVRY
Jeff Ratner
President, Media & Analytics
Quigley Simpson
Michael Ribas
SVP, Marketing
Shout! Studios
Andrew Rosenman
President
Arise Communications
Chip Russo
President
Truth Set
Steve Saltman
Head of Domestic Sales
ElectricNow
James Stowe
Business Development Director
OTTera
2024 SCHEDULE
NETWORKING
OPPORTUNITIES
CONFERENCE PROGRAMMING
PITCHES & PRESENTATIONS
ROUNDTABLE DISCUSSIONS
DAY 1 | MAY 21, 2024
AM Workshop | Ad-Supported Content Delivery 101 for Platforms and Advertisers
Speakers
Andrew Rosenman, President, Arise Communications
Opening Remarks
Speakers
Cameron Douglas, OTT.X Chairman, SVP, OTT/Streaming, Fandango
Mark Fisher, CEO, OTT.X
Keynote Presentation | Raquel Rodriguez, CEO, R2 Media | How OTT Turned the Art of TV Advertising Into a Science
The world began to change for television advertisers the day someone figured out how to connect the Internet to a television screen. Today, Advanced TV — in its various forms — reaches most US television households and, as a result, has changed the way marketers and their agencies think about and execute TV advertising campaigns.
Speakers
Raquel Rodriguez, CEO, R2 Media
Presentation | VideoElephant
Speakers
Preeya Naul, VP Streaming Partnerships, VideoElephant
ElectricNow
Speakers
Michael Johnson, Director of Operations, ElectricNow
Steve Saltman, Head of Domestic Sales, ElectricNow
TBN
Speakers
TBA
VIZIO
Speakers
TBA
Revry
Speakers
Damian Pelliccione, Co-Founder and Chief Executive Officer, REVRY
Gordon Bach, SVP, Culturally Inclusive Media Lead, Starcom
Cineverse
Speakers
TBA
Networking Lunch
NGLmitu
Speakers
TBA
Shout! Studios
Speakers
Michael Ribas, SVP, Marketing, Shout! Studios
OTT.X Trivia Challenge
OTT Advertising - Is it Art or Science?
Moderator
Mark Papia, CEO, Big Dog Integration
Speakers
Suhaila Hobba, Chief Media Officer, OMD
Mike Hood, SVP, Advertising & Partnerships, NBCUniversal
Jeff Ratner, President, Media & Analytics, Quigley Simpson
From Paid to Free – the Ongoing Advertising Opportunity | Omdia
In this presentation, Sarah Henschel, Omdia’s Principal Analyst for Media & Entertainment, looks at key industry trends, including the pay-to-free (P2F) evolution. FAST, AVOD and hybrid tiers continue to be the growth opportunity for online video.
Sarah Henschel, Principal Analyst, Media, Omdia
FAST & AVOD Insights Outside the US | BB Media
Laura Ghisiglieri, Global Development & Marketing Director, BB Media
TBA | Comscore
Gordon Jones, Vice President, National Sales, Comscore
Roundtable Discussion | How Can Brands Maximize Value With FAST Platforms, and How Can Agencies Facilitate?
Facilitator
Don Lupo, Executive Director, ThinkLA
Networking Cocktail Reception
DAY 2 | MAY 22, 2024
AM Workshop | Ad-Supported Content Delivery 201 for Platforms and Advertisers
Speakers
James Stowe, Business Development Director, OTTera
Opening Remarks
Speakers
Eric Hanson, Interim President, OTT.X
Erick Opeka, President & Chief Strategy Officer, Cineverse
Keynote Presentation | TBA
Speakers
TBA
Presented By:
Panel | How OTT Helps Marketers Find the Perfect Online Audience
Moderator
Mark Papia, CEO, Big Dog Integration
Speakers
Chip Russo, President, Truth Set
Networking Lunch
Open Networking & meetings
2023 SPONSORS
