OTT.X X Fronts

2024 OTT.X XFRONTS


OTT.X will hold its third annual X-FRONTS on May 21, 2024 at the Skirball Cultural Center in Los Angeles California. The X-FRONTS is where the CTV/OTT community gathers to pitch, learn, collaborate, and do business. The event is the largest industry gathering on the west coast.

CTV buys have become critical components of any effective media plan. While CTV was once a “nice to have,” it’s now a must-buy to achieve campaign reach. Within the CTV realm, AVOD and FAST have emerged as major players, not to be ignored.

Core to the X-FRONTS will be a single-day exchange consisting of pitches and presentations by prominent and up-and-coming AVOD and FAST platforms, networks, and channels to an audience of brands, advertisers and ad agencies.

The conference programming will educate media buyers on the ins and outs of the AVOD & FAST landscapes via a series of panels, presentations, research findings, and interactive roundtable discussions focused on the growth of FAST and how it’s being utilized to get the most out of advertising spends, as well as revenue opportunities, operational issues, and projections for the future.

Presentations will include details about lineups, content promotion and other plans for the coming year. In addition to the presentations, meeting spaces, both private and semi-private, will be available for planned or ad-hoc meetings between buyers and sellers. Participation is free for all qualified media buyers.





PRESENTING AT THE 2024 X-FRONTS

CONFERENCE PROGRAMMING

PITCHES & PRESENTATIONS




SPEAKERS

KEYNOTE
Raquel Rodriguez

CEO
R2 Media

KEYNOTE
Scott Bishoff

SVP Client Director
Canvas Worldwide


Gordon Bach

Culturally Inclusive Media Lead
Starcom


Joe Bernard

Partner & Chief Revenue Officer
nglmitu


Adam Bergman

Group Vice President, Advertising & Data Sales
VIZIO


Sean Booker

Head of Media & Entertainment
VIZIO

Chase Cabanillas

Chief Technology Officer
Whip Media

Jeff Clanagan

President and Chief Distribution Officer
Hartbeat

Terry City

Senior Vice President, Advertising Sales
Cineverse

Colin Dixon

Founder & Chief Analyst
nScreenMedia

Cameron Douglas

OTT.X Chairman, SVP, OTT/Streaming
Fandango

Jason Fairchild

Co-Founder & CEO
tvScientific

Mark Fisher

CEO
OTT.X

Field Garthwaite

Co-Founder & CEO
Iris TV

Laura Ghisiglieri

Global Development & Marketing Director
BB Media

Eric Hanson

President
OTT.X

Sarah Henschel

Principal Analyst, Media
Omdia

Lisa Herdman

SVP, Executive Director Video Investment and Marketplace Intelligence
RPA

Suhaila Hobba

Chief Media Officer
OMD

Mike Hood

SVP, Advertising & Partnerships
NBCUniversal

Brian Hovis

Senior Partner
Traction

Michael Johnson

Director of Operations
ElectricNow

Chance Johnson

Chief Commercial Officer
Nexxen

Gordon Jones

Vice President, National Sales
Comscore

Shannon Lee

eCommerce Business Development Manager
Revive

Tiffany Lemos

Vice President Agency Development
Basis Technologies

Preeya Naul

VP, Streaming Partnerships
VideoElephant

Erick Opeka

President & Chief Strategy Officer
Cineverse

Mark Papia

CEO
Big Dog Integration

Damian Pelliccione

Co-Founder and Chief Executive Officer
REVRY

Katherine Pond

Group Vice President, Business Development
VIZIO

Jeff Ratner

President, Media & Analytics
Quigley Simpson

Nyma Quidwai

Vice President, Client Services
VIZIO

Michael Ribas

SVP, Marketing
Shout! Studios

Andrew Rosenman

President
Arise Communications

Chip Russo

President
Truthset

Steve Saltman

Head of Domestic Sales
ElectricNow

Shayna Smith

VP, Distribution and Content Licensing
TBN

James Stowe

Business Development Director
OTTera





2024 SCHEDULE

MAY 21, 2024

19:00 AM | Workshop | Ad-Supported Content Delivery 101 for Platforms and Advertisers

AM Workshop | Ad-Supported Content Delivery 101 for Platforms and Advertisers

Speakers
Andrew Rosenman, President, Arise Communications

29:30 AM | Workshop | Ad-Supported Content Delivery 201 for Platforms and Advertisers

AM Workshop | Ad-Supported Content Delivery 201 for Platforms and Advertisers

Speakers
James Stowe, Business Development Director, OTTera

310:00 AM | Opening Remarks

Opening Remarks

Speakers
Cameron Douglas, OTT.X Chairman, SVP, OTT/Streaming, Fandango
Mark Fisher, CEO, OTT.X

410:15 AM | Keynote Presentation | Raquel Rodriguez, CEO, R2 Media | How OTT Turned the Art of TV Advertising Into a Science

Keynote Presentation | Raquel Rodriguez, CEO, R2 Media | How OTT Turned the Art of TV Advertising Into a Science

The world began to change for television advertisers the day someone figured out how to connect the Internet to a television screen. Today, Advanced TV — in its various forms — reaches most US television households and, as a result, has changed the way marketers and their agencies think about and execute TV advertising campaigns.

Speakers
Raquel Rodriguez, CEO, R2 Media

510:45 AM | Presentation | Making FAST, Faster with VideoElephant

Presentation | Making FAST, Faster with VideoElephant

Discover how VideoElephant addresses the complexities of FAST channel performance. This session will explore the challenges faced by channel owners and present effective solutions for improving streaming performance, efficiency and ROI.

Speakers
Preeya Naul, VP Streaming Partnerships, VideoElephant

VideoElephant
611:00 AM | ElectricNow | Pitch Presentation
VideoElephant

ElectricNow

Speakers
Michael Johnson, Director of Operations, ElectricNow
Steve Saltman, Head of Domestic Sales, ElectricNow

711:15 AM | TBN | Pitch Presentation
TBN

TBN

Speaker
Shayna Smith, VP, Distribution and Content Licensing, TBN

811:20 AM | Presentation | RYFF

Presentation | RYFF

Speaker
Garry Edwards, Chief Strategy Officer, RYFF

RYFF
911:35 AM | VIZIO | Pitch Presentation
VIZIO

VIZIO

Speakers
Adam Bergman, Group Vice President, Advertising & Data Sales, VIZIO
Sean Booker, Head of Media & Entertainment, VIZIO
Katherine Pond, Group Vice President, Business Development, VIZIO
Nyma Quidwai, Vice President, Client Services, VIZIO

1012:05 PM | Revry | Pitch Presentation
Revry

Revry

Speakers
Damian Pelliccione, Co-Founder and Chief Executive Officer, REVRY
Gordon Bach, SVP, Culturally Inclusive Media Lead, Starcom

1112:10 PM | Fireside Chat | Working with Minority Targeted Platforms

Fireside Chat | Working with Minority Targeted Platforms

Speakers
Damian Pelliccione, Co-Founder and Chief Executive Officer, REVRY
Gordon Bach, SVP, Culturally Inclusive Media Lead, Starcom

1212:25 PM | Cineverse | Pitch Presentation
Cineverse

Cineverse

Speakers
Terry City, Senior Vice President, Advertising Sales, Cineverse

1312:55 PM | Networking Lunch

Networking Lunch

141:55 PM | Panel | How OTT Changed The Advertising Game For Media Planners and Buyers

Panel | How OTT Changed The Advertising Game For Media Planners and Buyers

Moderator
Mark Papia, CEO, Big Dog Integration

Speakers
Lisa Herdman, SVP, Executive Director Video Investment and Marketplace Intelligence, RPA
Brian Hovis, Senior Partner, Traction
Jeff Ratner, President, Media & Analytics, Quigley Simpson
Chip Russo, President, Truthset

152:35 PM | NGLmitu | Pitch Presentation
NGLmitu

NGLmitu

Speaker
Joe Bernard, Partner & Chief Revenue Officer, nglmitu

162:50 PM | Shout! Studios | Pitch Presentation
Shout! Studios

Shout! Studios

Speakers
Michael Ribas, SVP, Marketing, Shout! Studios

172:55 PM | Panel | Conquering the Complexity of CTV presented by XUMO

Conquering the Complexity of CTV presented by XUMO

If you're part of a media investment team or leverage CTV as part of your strategy, this session is for you. The world of CTV can be complex to navigate. We're hosting a panel of experts that make up the "DNA" of the CTV ecosystem to simplify how you plan, activate, and measure your next strategy.

Speakers
Jeff Clanagan, President and Chief Distribution Officer, Hartbeat
Field Garthwaite, Co-Founder and CEO, Iris TV
Chance Johnson, Chief Commercial Officer, Nexxen

183:25 PM | Keynote Fireside Chat | Scott Bishoff, SVP Client Director, Canvas Worldwide

Keynote Fireside Chat | Scott Bishoff, SVP Client Director, Canvas Worldwide

Moderator
Aziz Rahimtoola, Co-Founder & Chief Executive Officer, Sabio Holdings

Speaker
Scott Bishoff, SVP, Client Director, Canvas Worldwide

Presented By:

Sabio
193:55 PM | Presentation | From Chaos to Clarity: Transforming Data for FAST/AVOD Triumph

Presentation | From Chaos to Clarity: Transforming Data for FAST/AVOD Triumph

Are you drowning in performance, viewership and consumer data but thirsty for actionable insights? We will guide you through the data journey, transforming your FAST/AVOD operation from chaos to clarity. We'll explore the evolution of data utilization, from basic reporting to visualization, to natural language (AI) and integration empowering you to unlock its full potential for your platform or channel.

Speaker
Chase Cabanillas, Chief Technology Officer, Whip Media

Whip Media
204:05 PM | Panel | How OTT Ad Platforms And Technology Give Marketers Scale, Precision

How OTT Ad Platforms And Technology Give Marketers Scale, Precision

Moderator
Mark Papia, CEO, Big Dog Integration

Speakers
Jason Fairchild, Co-Founder & CEO, tvScientific
Mike Hood, SVP, Advertising & Partnerships, NBCUniversal
Shannon Lee, eCommerce Business Development Manager, Revive
Tiffany Lemos, Vice President Agency Development, Basis Technologies

214:45 PM | Presentation | Amagi

Presentation | Amagi

Speaker
TBA,

Amagi
225:00 PM | Research | From Paid to Free – the Ongoing Advertising Opportunity | Omdia

From Paid to Free – the Ongoing Advertising Opportunity | Omdia

In this presentation, Sarah Henschel, Omdia’s Principal Analyst for Media & Entertainment, looks at key industry trends, including the pay-to-free (P2F) evolution. FAST, AVOD and hybrid tiers continue to be the growth opportunity for online video.

Sarah Henschel, Principal Analyst, Media, Omdia

235:10 PM | Research | Streaming Wars: The Ads Awaken | BB Media

Streaming Wars: The Ads Awaken | BB Media

Laura Ghisiglieri, Global Development & Marketing Director, BB Media

245:20 PM | Research | National and Local Cross Platform Ad Measurement | Comscore

National and Local Cross Platform Ad Measurement | Comscore

We live in a multi-touch world where advertising is consumed across multiple screens. Comscore Campaign Ratings provides ad measurement with unmatched accuracy across CTV, Digital and Linear along with person-level insights at both a national and local level.

Gordon Jones, Vice President, National Sales, Comscore

255:30 PM | Research | TBA | nScreenMedia

FAST Reality Check | nScreenMedia

In the six years since Viacom purchased Pluto TV, the FAST market has experienced explosive growth. But where is the market today? This session will deliver a FAST reality check by looking at growth, service profitability, channel usage trends, and more.

Colin Dixon, Founder & Chief Analyst, nScreenMedia

265:45 PM | Networking Cocktail Reception

Networking Cocktail Reception

275:40 PM | Closing Remarks

Closing Remarks

Speakers
Eric Hanson, Interim President, OTT.X
Erick Opeka, OTT.X Vice Chair, President & CSO, Cineverse



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