
Hollie Choi
President & Chief
Executive Officer
Hollie is a purpose-driven leader with a focus on adding value, fostering relationships, and a proven track record of creating vision and driving strategic growth. With nearly 15 years at major studios and a successful tenure as Managing Director of EIDR, Hollie has been a driving force behind transforming systems and organizations.

Steven Apple
Vice President,
Industry Sales
Has worked in strategic business development, conceiving and executing marketing strategies for small and Fortune 500 companies, for nearly two decades. He has been associated with OTT.X (formerly, the Entertainment Merchants Association) since 2011.

Jose Rodriguez
Manager, Event Operations
& Communications
Manages OTT.X’s event operations and communications, as well as marketing initiatives and graphic support.