OTT.X Weekly E-Newsbrief


AT&T Pulls the Plug on WatchTV


AT&T has begun letting customers know that WatchTV, its low-cost streaming service, will shut down for good on November 30.

AT&T had already stopped offering standalone WatchTV to new subscribers but now the company is letting existing Unlimited & More Premium subscribers know that WatchTV won’t be around much longer, according to an email obtained by Cord Cutters News.

“Hi, it’s AT&T. WatchTV will be going away on Nov 30 along with your paid Spotify subscription on Nov 6. You can contact Spotify directly to sign up to continue service. The good news is we’ve got you covered with HBO Max at no additional charge. To sign up and start streaming HBO Max, visit for more information and options regarding your account.”

AT&T launched WatchTV in 2018 shortly after it closed its $85 billion deal to acquire Time Warner.

WatchTV included more than 30 entertainment cable networks from programmers including TNT, TBS and CNN along with AMC Networks and A&E. The company bundled the service into its Unlimited & More and Premium wireless plans. WatchTV was also available as a standalone offering for $15 a month..


The Take


The imminent demise of WatchTV is just the latest domino to fall in AT&T’s concentrated effort to extrapolate itself from the video distribution business. The company recently closed a deal to spinoff its DirecTV, U-verse and AT&T TV linear TV services to create a new DirecTV company operated by TPG Capital. AT&T is also pursuing a deal to spin off WarnerMedia—which includes HBO, Turner and Warner Bros.—and combine it with Discovery Inc. to create Warner Bros. Discovery. The companies expect that deal to close in 2022.

AT&T also recently sold Crunchyroll, its subscription anime streaming service, to Sony for $1.175 billion.

Source: FierceVideo


Understand the AVOD landscape in this weekly data snapshot series provided by Parrot Analytics. This week ahead of the Q3 earnings season we are looking at how global demand for streaming original content breaks by originating platform.




Key Findings Include
  • Netflix’s global share dropped 2.5% in Q3 compared to Q2, ending with 45.8% of the global share for Q3. Netflix has lost 7.7% share compared to its global share of demand in Q3 2021 (53.5%).
  • On the back of Loki, Disney+ gained a full 1.1% share versus Q2, slowly cutting into Amazon Prime Video’s second place global demand share status.
  • Apple TV+ (6.1%) leap frogged Hulu (5.5%) to land in fourth place in global digital original demand share, largely due to high demand for the second season of Ted Lasso.  Apple TV+’s slice of global streaming pie has gone up +75% compared to Q3 2020 (3.5%).

Xumo, an ad-supported streaming service owned by Comcast, will begin offering some movies completely ad-free. Kicking off in October through December 2021, the company will showcase a completely ad-free movie each week across all of its owned and operated properties.



The company said the move is an extension of a pilot program it ran last August with Xumo viewers on Comcast Xfinity X1 devices. Xumo said that during the pilot, it “experimented with offering a differentiated streaming experience to which viewers gravitated,” one that drove increased sessions per user and frequency of use.

Source: Fierce Video

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Google TV is adding personalized profiles and watchlists soon. The Verge

Netflix Taps Walmart in Biggest Push to Sell Goods Tied to Popular Shows. Bloomberg

Apple doubles its office space in L.A. to fight the streaming wars. Fast Company

Comcast’s Sky launches Sky Glass streaming TV. CNBC

Arbolitos felices: How Cinedigm is using AI to dub Bob Ross. Protocol

Fox Weather AVOD Streaming Service Launching Oct. 25. Media Play News

MLB.TV Passes 10 Billion Minutes Watched During 2021 Season. The Streamable

YouTube introduces shoppable CTV ads that open URLs on second screen. The Drum

HBO Max sets theatrical window at 45 days for Warner Bros films in Europe. Screen