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The migration of old Hollywood moving toward newer models of streaming services, the collapse of traditional windows, and unprecedented corporate mergers and acquisitions, combined with advances in technological capabilities and in information gathering, have made for a fascinating and competitive OTT landscape.

All of these factors have transformed how consumers access and enjoy their favorite full-length and episodic content. In fact, Americans alone now have access to more than 300 streaming video services, and according to recent Parks Associates data, 83% of U.S. households access at least one. Consumers continue to buy and rent digital content on demand. In contrast, at the same time, revenues of the subscription services continue to grow, and linear streaming is expected to double its ad revenue from 2022 to 2023.

As we continue to witness tectonic changes in our industry, which is also one of the most dynamic of all industries, it’s more important than ever to understand consumer behavior patterns and how they impact the overall industry. The best way for industry participants to stay ahead of the curve and gain a competitive edge in serving the consumer is to be informed of and leverage the latest industry trends.

And that’s why OTT.X, in the quest to support the growth and vitality of its membership, has published its first Annual Industry Report and is distributing it, complimentary, to its member companies.