Wednesday Webinar Series

Video Archives+OTT: The Value of Integrating the Past with the Present

As OTT services mature, the volume of media assets that could potentially be presented to end viewers can grow considerably. Videos in OTT services may be produced or licensed from partners and may have complex metadata files and additional assets like images, mezzanine versions and promotional trailers accompanying them. As media assets get managed between their availability windows for streaming and archives, operational teams want a storage and management strategy that is efficient, secure and provides visibility, discoverability and speed to help with effective service programming.

The Join the next OTT.X Wednesday Webinar featuring Backlight Streaming’s EVP of Strategic Partnerships, Ed Lacynski, Director of Product Marketing, Keara McCarthy, and EVP of product Mike Szumlinski for an overview of how different companies manage their media assets via their new Media Stats Report.

Dive into primary research and insights into how the OTT industry is tackling their media management challenges and learn about operational best practices for OTT publishing and video archive management that help with library utilization and operational speed while managing costs.

Speakers
Ed Lacynski, EVP, Strategic Partnerships, Backlight
Keara McCarthy, Director, Product Marketing, Backlight
Mike Szumlinski, EVP, Product, Backlight

2024 State of Content Data

Join SymphonyAI Media’s CEO Mark Moeder and Parks Associates’ Vice President of Research Jennifer Kent as they discuss key findings from the soon-to-be-released “2024 State of Content Performance Data: Executive Survey”, a custom research study of more than 45 top media and entertainment executives collected via in-depth surveys and interviews.

For organizations seeking to monetize video content in today’s complex media ecosystem, this webinar and extensive report will provide benchmarks, insight, and common strategies to address the industry’s most pressing data challenges including:

• The complexities of acquiring and using streaming data to help sustain business operations in this ever-changing market

• Collecting, analyzing, and applying data for optimal content and revenue performance within this fragmented landscape

• Identifying metrics that content sellers and streaming services rely on to make critical business decisions – and the data they wish they had

• The limitations and pain points of tracking data across diverse platforms

• Improving data collection, standardization, and best practices for accessing the data needed to achieve success

The consensus from the media executives cited in this study is clear: greater access to data on content performance, revenue, and audience engagement is critical for businesses to compete effectively for audiences’ limited time and attention, and for the streaming market to reach its full potential.

Speakers
Mark Moeder, Chief Executive Officer, SymphonyAI Media
Jennifer Kent, Vice President of Research, Parks Associates

Politics In Context

The 2024 political season will kick off in earnest on January 15th with the Iowa caucuses, setting the stage for more than $10B in media spending that will flood the marketplace in 2024. As streaming surges and traditional pay TV declines, we can expect much of what would have been spent on cable and broadcast to find its way into ad-supported video options like AVOD and FAST. The question becomes how will candidates and causes use these formats and platforms to their greatest advantage, and what techniques will they employ to get the most from their media spending?

Andrew Rosenman, VP, Head of Advanced TV Strategy & Partnerships for global SSP Equativ will delve into what may be the most advantageous method for political marketers in 2024: contextual targeting.
With the much delayed depreciation of the cookie this year, new and emerging methods of audience segmentation and identity are taking hold but will lack the scale and uniform acceptance of buyers and sellers in the near term. Contextual signals that describe the mood, tone, and emotion of video programming will become the next great frontier for all marketers to master, and timing suggests that the 2024 political season is when it will be tested at scale for real world results.

Speakers
Andrew Rosenman, VP, Head of Advanced TV Strategy & Partnerships for Global SSP, Equativ

Ad Free Monetization Options for OTT

Are you interested in finding new ways to monetize your content and maximize your revenue? Join us at the Next OTT.X Wednesday Webinar for a deep dive on diversifying your app’s revenue streams beyond traditional methods.

Gain a fresh perspective on monetization options for additional revenue streams and learn how to seamlessly integrate these options into your framework, bolstering your strategies without causing disruptions to the user experience. Join Ariel Shulman, VP Corporate Development for Bright SDK us to explore opportunities that will boost your Revenue Per Daily Active User (ARPDAU) and experience monetization in a whole new light.

Speakers
Ariel Shulman, VP, Corporate Development, Bright SDK

Track Content Performance Everywhere

The meteoric rise of FAST Channels in the entertainment industry has created inefficiencies in tracking how content performs, leading to insufficient performance insights and data around programming decisions, financial reporting and revenue recognition.

Join Michael Sid, Chief Strategy Officer for Whip media at the next OTT.X Wednesday Webinar and learn the latest best practices to simplify the content supply chain, automate partner payments and track performance to boost your FAST Channel business.

Speakers
Michael Sid, Chief Strategy Officer, Whip Media

Weathering the OTT Data Storm

Discover how The Weather Channel is leveraging data collection and analysis to successfully track revenue performance and gain content insight, despite the low-visibility conditions of today’s complex media ecosystem at the next OTT.X Wednesday Webinar.

Join Paul Hutton, Senior Director of Digital Intelligence for The Weather Channel and Mark Moeder, CEO, of SymphonyAI Media for a riveting discussion delving into the fascinating world of data collection and analysis within the dynamic landscape of OTT media.

Gain valuable insights from experienced veterans and discover how data can guide your success in the OTT realm.

Speakers
Paul Hutton, Senior Director, Digital Intelligence, The Weather Channel
Mark Moeder, CEO, SymphonyAI Media

Making Customer Obsession a Reality in Media Products

Customer voices come from many channels these days: app store reviews; online store reviews, such as Amazon and Walmart; support tickets via email; phone calls; and direct broadcast using Twitter, Instagram, Facebook etc.

This is too much for a company to follow, analyze, and summarize. And yet getting a 360 degree perspective on your customers is a determining factor for improving your monetization, personalization, and reducing churn.

Take part in the next OTT.X Wednesday Webinar to learn how your company can collect, analyze, and respond to customer feedback across various channels and devices.

Leverage Machine Learning at scale to reimagine consumer engagement through personalization and automated customer support and superior live in-app experiences.

Speakers
Phani Kolaraja, Co-Founder & CEO, CuVO
Mala Ramakrishnan, Co-Founder & Chief Product Officer, CuVo

How to Scale and Monetize FAST Channels

Are you looking to launch a FAST channel? Or do you already have FAST channels but are looking to streamline your operations or take your revenue to the next level? Do you want to scale your operations efficiently and unlock the full potential of your content while maximizing revenue?

Join Aniview’s GM of North America, Greg Smith and SVP of Sales and Business Development, Anna Burdin at the next OTT.X Wednesday webinar webinar for a deep dive into managing and monetizing FAST channels.

Delve into the cutting-edge world of cloud playout and discover the latest trends, techniques, and strategies that will empower you to maximize your channel’s reach, revenue, and audience engagement.

Topics to be covered include:
– Insights into the current state of FAST channels and the potential for growth.
– How OS platforms curate FAST channels for distribution.
– How Cloud Playout can revolutionize your content delivery and management.
– Strategies to effectively scale your channel operations and improve viewer engagement.
– Revenue generation opportunities through targeted advertising and monetization techniques.
– Much more!

Speakers
Anna Burdin, SVP, Sales & Business Development, Aniview
Greg Smith, GM, North America, Aniview

Gaining Carriage and Building Viewership in FAST

In today’s crowded streaming market, competition for eyeballs is fierce. Getting content discovered is arguably the number-one challenge facing streamers and publishers.

Join the next OTT.X Wednesday Webinar on August 2nd for a discussion on gaining carriage and building viewership in the rapidly crowding free ad supported streaming TV & FAST market. The discussion will be led by Wurl’s Head of Strategy, Craig Heiting and feature Best Ever Channels Co-CEO Jonathon Barbato & The E.W. Scripps Company’s VP of Digital Product Management & Business Operations, Tony Brown.

Speakers
Jonathon Barbato, Co-CEO, Best Ever Channels
Tony Brown, VP, Digital Product Management & Business Operations, The E.W. Scripps Company
Craig Heiting, Head of Corporate Strategy, Wurl

Hold FAST – Exploring Best Practices in FAST Channel Programming

In a world often considered the “Wild West”, how can we begin to establish best practices for programming FAST channels? As competition for partnership and placement grows, programmers are challenged to creatively surface content for fans and partners alike, while navigating pitfalls. How do we best utilize the tools at our disposal to inform overall FAST program strategy?

From the studio that brought you 24/7 Carol Burnett, Johnny Carson, ALF, Mystery Science Theater 3000, and more. Join Paige Sherman, Director of Digital Video Programming for Shout! Factory TV for a conversation about streams, themes, and all the in-betweens!

Speaker
Paige Sherman, Director, Digital Video Programming, Shout! Factory TV

Sports in OTT: Insights from Omdia & A Conversation with FAST Studios

The world of sports broadcasting is experiencing a seismic shift as streaming platforms increasingly spend billions of dollars on live sports rights to attract and retain subscribers, with Amazon’s acquisition of NFL Thursday Night Football and Apple TV+’s MLS deal as prime examples.

This coincides with another fundamental development in the industry: the rapid growth of women’s sport, which is finally getting exposure from broadcasters after years of being underserved.

Join Omdia’s Senior Data Analyst, Ed Ludlow for an overview the progress of women’s sport in this unpredictable media landscape and what needs to be done to capitalize on the opportunities this presents.

In addition, Ed will interview Stuart McLean, CEO of FAST Studios, a pioneer in providing sports related content via OTT. FAST Studios is the home for OTT channels including Spartan TV, Racing America, and most notably the Women’s Sports Network with support from 12 professional women’s sports leagues and federations including the WNBA, the LPGA, U.S. Ski & Snowboard, and Athletes Unlimited, the Women’s Sports Network is the single point of access for the very best of women’s sports.

Learn the latest insights on sports in OTT and first-hand experiences from a company actively participating in this new landscape.

Speaker
Ed Ludlow, Senior Data Analyst | Media & Entertainment, Omdia
Stuart McLean, CEO, FAST Studios

Launching a new FAST channel can be daunting. Data on the economics are scarce, which makes it challenging to forecast revenue and returns at home, and even more so abroad.

However, with great risk comes great reward! As audiences increasingly shift to streaming on connected devices, those who are first movers in markets where FAST is in relative infancy will reap the rewards as FAST takes off.

Join Papercup’s VP of Sales, Garrett Goodman to learn how media owners can distribute and monetize their content in multiple regions in a matter of days, rather than weeks at the next OTT.X Wednesday Webinar.

Explore the economics of launching a FAST channel abroad and how you can forecast and ultimately generate more profit from your existing content.

Speaker
Garrett Goodman, VP of Sales, Papercu

SEO is one of the most important strategies for DTC OTT brands who want to drive viewership and subscription growth.

With the increase in the demand for accessible and quality content online, OTT platforms have turned to SEO to attract more viewership via creative strategies that help in propelling their content to the top of search results and gaining an edge over their competitors.

There are many crucial steps that are involved in devising the perfect SEO strategy for OTT brands. including intent-driven keyword research and optimization, technical SEO, and more.

Join Kirby Grines and Daniel Lofaso of 43Twenty to learn how to match viewer search intent with SEO for killer subscriber growth.

Speaker
Kirby Grines, Founder & CEO, 43Twenty
Daniel Lofaso, Vice President, Marketing, 43Twenty

The TV ad market is undergoing seismic and lasting changes, with broadcast, cable, and streaming television all set on a collision course. As media buyers and advertisers begin shifting spend from traditional TV to CTV and streaming, there are untapped revenue opportunities abound for today’s ad-supported streaming platforms.

How can AVOD and FAST services best take advantage of these opportunities to win a greater share of TV ad dollars, while delivering exceptional viewer ad experiences? Tune into this OTT.x Wednesday Webinar — featuring Beachfront’s VP of Product, Amit Nigam — to find out. During the webinar, Nigam will cover:

• An overview of the TV and CTV advertising market

• The latest CTV ad tech advancements that AVOD services and FASTs need to know about

• Best practices for ad monetization in CTV

Speakers
Amit Nigam, VP, Product, Beachfront Media

FAST channels offer consumers subscription-free access to a diverse array of content that is easy to access over CTV and connected devices.

While beneficial for the consumer, this model creates a potential risk for media companies by moving from a licensing fee structure to a revenue-sharing model that invites unlimited opportunity but a less predictable ROI.

Companies must balance the expansion of their global footprint when there is no certainty that localized content will resonate with their subscribers.

Join Josh Pine, Chief Revenue Officer for XL8.ai to learn how AI-powered machine translation reduces this risk by providing high-quality, cost-effective translations that support multiple dialects, formalities, and colloquial phrases for diverse audiences and can be a real game changer for your bottom line.

Speaker
Josh Pine, Chief Revenue Officer, XL8.ai

Take a deep dive into regional and global OTT viewing habits and preferences at the next OTT.X Wednesday Webinar.

Learn about content trends, viewing preferences and similarities and differences between USA & Canada (UCAN), Europe, Middle East and Africa (EMEA); Asia Pacific (APAC); and Latin America (LATAM).

Join Luciano Zarlenga, Chief Analytics Officer for BB Media to uncover the trends and preferences of these regions so that you may align your strategy accordingly.

Speaker
Laura Ghisiglieri, Global Development & Marketing Director, BB Media

Join Kirby Grines and Daniel Lofaso of 43Twenty as they discuss how to create SEO campaigns that align marketing to the buyer’s journey.

Learn how to make your website your best selling tool for today’s new age buyer who uses web searches to learn about solutions well before engaging with sales teams.

Speakers
Kirby Grines, Founder & CEO, 43Twenty
Daniel Lofaso, Vice President, Marketing, 43Twenty

Join Laura Ghisiglieri, Global Development & Marketing Director of BB Media, and take a deep dive into the streaming services and their competitive strategies.

While year by year more players offer VOD content, only a few provide an interesting commercial offer that adapts both globally and locally in each market. We are going to uncover different pricing strategies, promos per market.

In this challenging world, strategic partnerships between platforms and other companies make a difference when launching a new bundle. We are going to understand who is generating more bundles all over the world.

All in all, content still plays a key role in this dynamic landscape. We are going to understand which companies have the biggest library, localized catalogues and the value assigned to the users to take a comprehensive view of how much each household pays for each title.

Speaker
Laura Ghisiglieri, Global Development & Marketing Director, BB Media

The viewership shift that the OTT ecosystem is experiencing, from SVOD to free ad-supported CTV apps, has been recognized and supported by analysts who reported a 170% YOY uplift in viewership.

Consumers are enjoying the free ad-supported streaming alternatives with access to brand new libraries of content, at absolutely zero cost, leading advertisers to now pay even greater attention to connected TV.

In this webinar we will discuss the question – Are we as an industry ready to avoid the same mistakes that linear TV continues to make?

Join Gal Turjeman, CEO of Castify.ai to learn about the potential CTV applications and FAST channels provide for the future of advertising, monetization, content creation, and content distribution.

This exciting shift is ushering in a new era of creativity and OTT experiences. While some may be wary of what CTV applications have to offer, we plan to share the potential it provides for the future of advertising, monetization, content creation, and content distribution. During this shift, it is vital for the entire industry as a team to support each other, sharing insightful knowledge and proficiency to ensure that the mistakes of Linear Tv are avoided.

Speaker
Gal Turjeman, CEO, Castify.ai