Wednesday Webinar Series

Sports in OTT: Insights from Omdia & A Conversation with FAST Studios

The world of sports broadcasting is experiencing a seismic shift as streaming platforms increasingly spend billions of dollars on live sports rights to attract and retain subscribers, with Amazon’s acquisition of NFL Thursday Night Football and Apple TV+’s MLS deal as prime examples.

This coincides with another fundamental development in the industry: the rapid growth of women’s sport, which is finally getting exposure from broadcasters after years of being underserved.

Join Omdia’s Senior Data Analyst, Ed Ludlow for an overview the progress of women’s sport in this unpredictable media landscape and what needs to be done to capitalize on the opportunities this presents.

In addition, Ed will interview Stuart McLean, CEO of FAST Studios, a pioneer in providing sports related content via OTT. FAST Studios is the home for OTT channels including Spartan TV, Racing America, and most notably the Women’s Sports Network with support from 12 professional women’s sports leagues and federations including the WNBA, the LPGA, U.S. Ski & Snowboard, and Athletes Unlimited, the Women’s Sports Network is the single point of access for the very best of women’s sports.

Learn the latest insights on sports in OTT and first-hand experiences from a company actively participating in this new landscape.

Speaker
Ed Ludlow, Senior Data Analyst | Media & Entertainment, Omdia
Stuart McLean, CEO, FAST Studios

Launching a new FAST channel can be daunting. Data on the economics are scarce, which makes it challenging to forecast revenue and returns at home, and even more so abroad.

However, with great risk comes great reward! As audiences increasingly shift to streaming on connected devices, those who are first movers in markets where FAST is in relative infancy will reap the rewards as FAST takes off.

Join Papercup’s VP of Sales, Garrett Goodman to learn how media owners can distribute and monetize their content in multiple regions in a matter of days, rather than weeks at the next OTT.X Wednesday Webinar.

Explore the economics of launching a FAST channel abroad and how you can forecast and ultimately generate more profit from your existing content.

Speaker
Garrett Goodman, VP of Sales, Papercu

SEO is one of the most important strategies for DTC OTT brands who want to drive viewership and subscription growth.

With the increase in the demand for accessible and quality content online, OTT platforms have turned to SEO to attract more viewership via creative strategies that help in propelling their content to the top of search results and gaining an edge over their competitors.

There are many crucial steps that are involved in devising the perfect SEO strategy for OTT brands. including intent-driven keyword research and optimization, technical SEO, and more.

Join Kirby Grines and Daniel Lofaso of 43Twenty to learn how to match viewer search intent with SEO for killer subscriber growth.

Speaker
Kirby Grines, Founder & CEO, 43Twenty
Daniel Lofaso, Vice President, Marketing, 43Twenty

The TV ad market is undergoing seismic and lasting changes, with broadcast, cable, and streaming television all set on a collision course. As media buyers and advertisers begin shifting spend from traditional TV to CTV and streaming, there are untapped revenue opportunities abound for today’s ad-supported streaming platforms.

How can AVOD and FAST services best take advantage of these opportunities to win a greater share of TV ad dollars, while delivering exceptional viewer ad experiences? Tune into this OTT.x Wednesday Webinar — featuring Beachfront’s VP of Product, Amit Nigam — to find out. During the webinar, Nigam will cover:

• An overview of the TV and CTV advertising market

• The latest CTV ad tech advancements that AVOD services and FASTs need to know about

• Best practices for ad monetization in CTV

Speakers
Amit Nigam, VP, Product, Beachfront Media

FAST channels offer consumers subscription-free access to a diverse array of content that is easy to access over CTV and connected devices.

While beneficial for the consumer, this model creates a potential risk for media companies by moving from a licensing fee structure to a revenue-sharing model that invites unlimited opportunity but a less predictable ROI.

Companies must balance the expansion of their global footprint when there is no certainty that localized content will resonate with their subscribers.

Join Josh Pine, Chief Revenue Officer for XL8.ai to learn how AI-powered machine translation reduces this risk by providing high-quality, cost-effective translations that support multiple dialects, formalities, and colloquial phrases for diverse audiences and can be a real game changer for your bottom line.

Speaker
Josh Pine, Chief Revenue Officer, XL8.ai

Take a deep dive into regional and global OTT viewing habits and preferences at the next OTT.X Wednesday Webinar.

Learn about content trends, viewing preferences and similarities and differences between USA & Canada (UCAN), Europe, Middle East and Africa (EMEA); Asia Pacific (APAC); and Latin America (LATAM).

Join Luciano Zarlenga, Chief Analytics Officer for BB Media to uncover the trends and preferences of these regions so that you may align your strategy accordingly.

Speaker
Laura Ghisiglieri, Global Development & Marketing Director, BB Media

Join Kirby Grines and Daniel Lofaso of 43Twenty as they discuss how to create SEO campaigns that align marketing to the buyer’s journey.

Learn how to make your website your best selling tool for today’s new age buyer who uses web searches to learn about solutions well before engaging with sales teams.

Speakers
Kirby Grines, Founder & CEO, 43Twenty
Daniel Lofaso, Vice President, Marketing, 43Twenty

Join Laura Ghisiglieri, Global Development & Marketing Director of BB Media, and take a deep dive into the streaming services and their competitive strategies.

While year by year more players offer VOD content, only a few provide an interesting commercial offer that adapts both globally and locally in each market. We are going to uncover different pricing strategies, promos per market.

In this challenging world, strategic partnerships between platforms and other companies make a difference when launching a new bundle. We are going to understand who is generating more bundles all over the world.

All in all, content still plays a key role in this dynamic landscape. We are going to understand which companies have the biggest library, localized catalogues and the value assigned to the users to take a comprehensive view of how much each household pays for each title.

Speaker
Laura Ghisiglieri, Global Development & Marketing Director, BB Media

The viewership shift that the OTT ecosystem is experiencing, from SVOD to free ad-supported CTV apps, has been recognized and supported by analysts who reported a 170% YOY uplift in viewership.

Consumers are enjoying the free ad-supported streaming alternatives with access to brand new libraries of content, at absolutely zero cost, leading advertisers to now pay even greater attention to connected TV.

In this webinar we will discuss the question – Are we as an industry ready to avoid the same mistakes that linear TV continues to make?

Join Gal Turjeman, CEO of Castify.ai to learn about the potential CTV applications and FAST channels provide for the future of advertising, monetization, content creation, and content distribution.

This exciting shift is ushering in a new era of creativity and OTT experiences. While some may be wary of what CTV applications have to offer, we plan to share the potential it provides for the future of advertising, monetization, content creation, and content distribution. During this shift, it is vital for the entire industry as a team to support each other, sharing insightful knowledge and proficiency to ensure that the mistakes of Linear Tv are avoided.

Speaker
Gal Turjeman, CEO, Castify.ai

The saturated streaming service market is more competitive than ever, making the winning and keeping of subscribers even more important.

Consumers’ satisfaction and perception of these services is key to understanding their strengths and weaknesses.

Whip Media surveyed almost 2,500 of our US TV Time app users to uncover which elements of these services are resonating with their subscribers.

Join Eric Steinberg, Whip Media’s Media Research & Insights Lead for an overview of the results learn why users are, or are not, churning and how platforms can improve their competitive position.

Speaker
Eric Steinberg, Media Research & Insights Lead, Whip Media