Webinars

Leveraging AI for Competitive Advantage in the Media Industry

Join us for an enlightening OTT.X webinar where we dive deep into the transformative role of AI dubbing in the media industry.

Discover how this cutting-edge technology is not just an enhancement but a game-changer for broadcasters and distributors.

Join Oz Krakowski, Chief Business Development Officer for Deepdub.ai to learn how AI can elevate your content and provide a competitive edge in today’s dynamic media landscape.

Key Takeaways

• Revolutionizing Post-Production: Discover how AI dubbing is transforming post-production workflows, enabling faster turnaround times and greater creative control over multilingual content.
• Advancements in Content Localization: Learn how AI enhances localization accuracy and cultural relevance, adeptly handling nuances and dialects to maintain the original’s authenticity.
• Cost Efficiency and Scalability: Explore the cost benefits and scalability of AI dubbing, which allows for simultaneous projects across diverse markets without sacrificing quality.
• Case Study Insight: Analyze a case study where AI dubbing significantly boosted a client’s competitive edge, including strategies, challenges, and outcomes.
• Strategic Benefits: Understand the strategic advantages AI dubbing offers, from cost efficiency to scalability and speed.
• Impact on Global Reach: See how AI dubbing can expand your content’s accessibility and appeal across diverse linguistic and cultural landscapes.

Speaker
Oz Krakowski, Chief Business Development Officer, Deepdub.ai

The Ethics of Deploying AI in Media

CLICK HERE TO WATCH LIVE | 10:00 AM PACIFIC

As Artificial Intelligence becomes increasingly integral to the media and entertainment industry, it brings a host of ethical considerations that cannot be ignored.

From content creation and distribution to audience analytics and personalization, the deployment of AI raises critical questions about privacy, bias, transparency, and accountability.

Join us for a thought-provoking OTT.X Webinar on August 15th for a discussion on the ethical implications of AI in media with Hannah Donovan, Senior Content Marketing Manager for Papercup.

Topics will include the balance between innovation and ethical responsibility, the measures necessary to ensure fairness and inclusivity, and the role of regulation in guiding AI development and application.

Dive into the complexities of using AI responsibly, examining real-world scenarios and the potential impact on creators, consumers, and the industry at large.

Speaker
Hannah Donovan , Senior Content Marketing Manager, Papercup

Monetizing Content on YouTube

Learn the ins and outs necessary to run a successful channel YouTube channel and how to monetize it at the next OTT.X Webinar on August 6th.

From traditional ad revenue to joining the YouTube Partner Program, discover a range of ways to monetize your channel and make money on YouTube.

Join Adam Rumanek, CEO of Aux Mode for an in-depth analysis of YouTube and how to meaningfully engage with its audience by exploring topics including:

• Take YouTube optimization seriously. How to optimize your content & make it stand out.
• Scheduling content consistently. Posting consistently is the holy grail of social media growth.
• Creating attractive thumbnails. Grab attention and Include title text to deliver context.
• Building an audience and the importance of high-quality content.
• How to build an engaged audience of super fans around your channel.
• How to develop content formats that drive engagement, views and revenue.
• Licensing vs going direct.
• Protecting your content from theft.
• Learning your audience analytics.

Don’t miss this opportunity to learn about the latest strategies to grow your channel & its audience, and how to protect and monetize your content on YouTube.

Speaker
Adam Rumanek, Chief Executive Officer, Aux Mode

Mastering FAST Analytics – Whip Media and BBC Studios Share Best Practices

Join us for an insightful OTT.X Webinar where industry experts Nik Mehta, Vice President, Strategy & Operations, FAST Channels & VOD Sales, BBC Studios, and Mike Sid, Chief Strategy Officer from Whip Media, come together to discuss best practices for FAST analytics.

This session will explore the challenges and solutions in managing the rapidly expanding landscape of FAST channels and platforms.

BBC Studios has been a leader in launching FAST Channels in the US and around the world – analytics has been a key ingredient in their success in growing their presence.

Key Takeaways

• Understanding the common challenges in FAST and how analytics can help to overcome them.
• Real-world examples of how analytics has helped to fuel success stories from the BBC Studios’ journey.
• Insights into future trends and opportunities in the FAST ecosystem.

Speakers
Nik Mehta, Vice President, Strategy & Operations, FAST Channels & VOD Sales, BBC Studios
Michael Sid, Chief Strategy Officer, Whip Media

Maximizing OTT Success: Monetization Strategies, Audience Segmentation and Performance Marketing

Gain valuable insights into the power of audience segmentation and new advertising strategies to lift performance and engagement at the next OTT.X Webinar on July 23rd.

Discover how to boost campaign effectiveness and target core audiences with cutting-edge OTT performance marketing tactics that will give an advantage over the competition.

Join Shilo Asi, CTO at Castify.ai to learn about the latest monetization techniques and strategies shaping the future of the OTT space and how they can used effectively to boost your revenue streams.

Speaker
Shilo Asi, Chief Technology Officer, Castify.ai

Power is Back in the Hands of the Content – Neuroscience, Psychology, & Technology Prove It

There are over 17,000 years of video content available online, with an average of 4,400 TB of new content uploaded daily. With the ever-growing video content inventory, viewership and ad dollars will rush toward the best of it.

Join this special Wednesday Webinar on July 17th to explore how media companies and streamers capture the deepest understanding of video content at scale and leverage these insights for better viewability, discovery, and monetization.

The biological mechanics of the human brain are converging with advancements in AI technology for improved content creation, engagement, and performance.

Join Zack Rosenberg, Founder & CEO of Qortex to discover how to tie video content to optimal performance and advertising outcomes.

Speaker
Zack Rosenberg, Founder & CEO, Qortex

Monetize your Content Library with AI Dubbing at Scale

Learn how to leverage AI dubbing to transform your content library into a global powerhouse at the next Wednesday Webinar on June 19th..

AI Dubbing Technology: Discover how AI-driven dubbing tools can scale your content for international audiences by providing high-quality dubbing in multiple languages via the seamless integration of automatic transcription, translation, and voice generation.

Join Sagi Reuven, VP, GTM for Deepdub to examine real-world examples of how AI dubbing has enabled content owners to expand their reach on platforms such as Hulu and Pluto, driving higher engagement and revenue.

Gain valuable insights into how AI dubbing can enhance the accessibility and reach of your content, making it easier to enter new markets and attract diverse audiences.

Speaker
Sagi Reuven, Vice President, GTM, Deepdub

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Why Metadata is the Key to FAST Channel Success

FAST (free-ad-supported streaming television) checks all boxes in terms of giving entertainment consumers what they want today. It provides audiences access to everything from TV shows to movies, big hits to hidden gems, new content to library programming. On top of this, it’s no-cost, no-commitment and easy-to-use. Given this, FAST is one of the biggest growth areas in the TV industry today.

But this rapid growth has contributed to a crowded landscape, making it difficult for FAST content to stand out and for viewers to easily get to the content they want to watch.

The future-state of FAST will bring more advanced search and discovery functionality, so it is vital that providers pair FAST content with accurate, enriched, and standardized metadata, imagery and IDs to streamline channel distribution and drive audience tune-in.

Join Gracenote’s FAST Program Lead, Adam Tenorio, and 43Twenty’s Founder & CEO, Kirby Grines in this OTT.X Wednesday Webinar to learn about metadata and why it is the key to FAST channel success.

Speaker
Kirby Grines , Founder & CEO, 43 Twenty
Adam Tenorio , FAST Program Lead, Gracenote

Unlock the Full Potential of CTV Advertising

Dive into the key concepts of supply addressability, inventory merchandising, and empowering a publisher to sell their audiences effectively at scale for this special OTT.X Wednesday Webinar on May 29th.

Join ElementalTV’s Chief Revenue Officer, Albert Yu & Chief Strategy Officer, Shafi Mustafa for a deep dive into how publishers can better understand their audiences from a media buyer’s perspective.

The session will explore in detail tools which empower publishers to delve deep into the data of their audiences, enabling effective merchandising and strategic selling of their audience segments.

Equip yourself with the top strategies for thriving in this rapidly growing sector via an in-depth analysis of FAST, featuring critical insights and intelligence for leveraging future opportunities.

Learn how unifying data, context, and activation can enable CTV publishers to adopt an audience-centric revenue model, connecting with audiences across CTV to maximize monetization like never before.

If you’re a CTV publisher, don’t miss this opportunity to explore tools & tactics to better understand your audience and effectively merchandise inventory for driving revenue growth.

Speakers
Shafi Mustafa, Chief Strategy Officer, ElementalTV
Albert Yu, Chief Revenue Officer, ElementalTV

Maximize Profits with AI-powered Content Analytics

Discover how you can make smarter, faster content investment and distribution decisions using rapid, in-depth AI-driven insight at this OTT.X Wednesday webinar on May 15th.

If you’re selling content without help from AI, what are you missing? Media companies that seek the advantage of today’s powerful large language models (LLMs) are limited by models that haven’t been trained to understand complex streaming data and fail to meet stringent data security requirements.

Join Ashley Kindsvatter, Senior Director of Product Management and Ray Gilmartin, Director of Product Marketing for SymphonyAI to learn how AI can help you analyze, predict, and optimize content performance enabling faster & smarter content investment and distribution decisions.

Learn how AI can help you:

• Analyze and report on content and distributor performance to optimize business

• Forecast content performance across diverse platforms and distribution models

• Predict content demand and identify future content monetization opportunities

Plus, learn about SymphonyAI’s Media Copilot, a new generative and predictive AI tool and how it transforms fragmented data into in-depth insight, quickly responding to user prompts such as:

• Which FAST channels are performing best?

• What is my AVOD revenue this month?

• What titles will generate the highest revenue next quarter?

Speakers
Ashley Kindsvatter, Senior Director of Product Management, SymphonyAI
Ray Gilmartin, Director of Product Marketing, SymphonyAI

Winning The Global FAST Race

The global business of Free Ad-Supported TV (FAST) is projected to reach $12 billion by 2027. It has been another explosive 12 months of growth for the Free Ad-Supported Television (FAST) industry, but also a period of learning for this rapidly emerging sector.

FAST continues to soar in the US, where revenues are set to rise from $5.5bn in 2023 to hit $6.7bn in 2024 according to global research powerhouse Omdia, with an estimated 46% of online video users watching FAST channels in the country.

Join the next OTT.X Wednesday Webinar featuring Garrett Goodman, VP of Sales for Papercup for an overview of the market’s forthcoming directions.

Equip yourself with the top strategies for thriving in this rapidly growing sector via an in-depth analysis of FAST, featuring critical insights and intelligence for leveraging future opportunities.

Topics for discussion include:

• Pinpointing which regions are demanding the types of content you can offer

• Exploring how to localize your content to expand reach & deliver maximum engagement to drive viewership

• Target markets such as Brazil, Mexico, Germany & the UK, which are fast- growing but less saturated than the US

• Discussing the impact of how connected TVs will fuel further growth of FAST Forge branded content partnerships & explore sponsorship opportunities

Speakers
Garrett Goodman, VP of Sales, Papercup

The Power of Content Performance Dashboards to Maximize FAST Channel Profitability

In the dynamic world of FAST channels, dashboards are not just tools for tracking data, but are essential for strategic content decision-making, audience understanding, and financial success, ultimately giving you a competitive edge in the market.

Join FAST/AVOD expert Mike Sid at the next OTT.X Wednesday Webinar to see powerful, best practice dashboards in action, offering cross-platform insights to gauge content performance across multiple platforms that can help you enhance viewer experience, financial performance, and profitability.

Speakers
Michael Sid, Chief Strategy Officer, Whip Media

Video Archives+OTT: The Value of Integrating the Past with the Present

As OTT services mature, the volume of media assets that could potentially be presented to end viewers can grow considerably. Videos in OTT services may be produced or licensed from partners and may have complex metadata files and additional assets like images, mezzanine versions and promotional trailers accompanying them. As media assets get managed between their availability windows for streaming and archives, operational teams want a storage and management strategy that is efficient, secure and provides visibility, discoverability and speed to help with effective service programming.

The Join the next OTT.X Wednesday Webinar featuring Backlight Streaming’s EVP of Strategic Partnerships, Ed Lacynski, Director of Product Marketing, Keara McCarthy, and EVP of product Mike Szumlinski for an overview of how different companies manage their media assets via their new Media Stats Report.

Dive into primary research and insights into how the OTT industry is tackling their media management challenges and learn about operational best practices for OTT publishing and video archive management that help with library utilization and operational speed while managing costs.

Speakers
Ed Lacynski, EVP, Strategic Partnerships, Backlight
Keara McCarthy, Director, Product Marketing, Backlight
Mike Szumlinski, EVP, Product, Backlight

2024 State of Content Data

Join SymphonyAI Media’s CEO Mark Moeder and Parks Associates’ Vice President of Research Jennifer Kent as they discuss key findings from the soon-to-be-released “2024 State of Content Performance Data: Executive Survey”, a custom research study of more than 45 top media and entertainment executives collected via in-depth surveys and interviews.

For organizations seeking to monetize video content in today’s complex media ecosystem, this webinar and extensive report will provide benchmarks, insight, and common strategies to address the industry’s most pressing data challenges including:

• The complexities of acquiring and using streaming data to help sustain business operations in this ever-changing market

• Collecting, analyzing, and applying data for optimal content and revenue performance within this fragmented landscape

• Identifying metrics that content sellers and streaming services rely on to make critical business decisions – and the data they wish they had

• The limitations and pain points of tracking data across diverse platforms

• Improving data collection, standardization, and best practices for accessing the data needed to achieve success

The consensus from the media executives cited in this study is clear: greater access to data on content performance, revenue, and audience engagement is critical for businesses to compete effectively for audiences’ limited time and attention, and for the streaming market to reach its full potential.

Speakers
Mark Moeder, Chief Executive Officer, SymphonyAI Media
Jennifer Kent, Vice President of Research, Parks Associates

Politics In Context

The 2024 political season will kick off in earnest on January 15th with the Iowa caucuses, setting the stage for more than $10B in media spending that will flood the marketplace in 2024. As streaming surges and traditional pay TV declines, we can expect much of what would have been spent on cable and broadcast to find its way into ad-supported video options like AVOD and FAST. The question becomes how will candidates and causes use these formats and platforms to their greatest advantage, and what techniques will they employ to get the most from their media spending?

Andrew Rosenman, VP, Head of Advanced TV Strategy & Partnerships for global SSP Equativ will delve into what may be the most advantageous method for political marketers in 2024: contextual targeting.
With the much delayed depreciation of the cookie this year, new and emerging methods of audience segmentation and identity are taking hold but will lack the scale and uniform acceptance of buyers and sellers in the near term. Contextual signals that describe the mood, tone, and emotion of video programming will become the next great frontier for all marketers to master, and timing suggests that the 2024 political season is when it will be tested at scale for real world results.

Speakers
Andrew Rosenman, VP, Head of Advanced TV Strategy & Partnerships for Global SSP, Equativ

Ad Free Monetization Options for OTT

Are you interested in finding new ways to monetize your content and maximize your revenue? Join us at the Next OTT.X Wednesday Webinar for a deep dive on diversifying your app’s revenue streams beyond traditional methods.

Gain a fresh perspective on monetization options for additional revenue streams and learn how to seamlessly integrate these options into your framework, bolstering your strategies without causing disruptions to the user experience. Join Ariel Shulman, VP Corporate Development for Bright SDK us to explore opportunities that will boost your Revenue Per Daily Active User (ARPDAU) and experience monetization in a whole new light.

Speakers
Ariel Shulman, VP, Corporate Development, Bright SDK

Track Content Performance Everywhere

The meteoric rise of FAST Channels in the entertainment industry has created inefficiencies in tracking how content performs, leading to insufficient performance insights and data around programming decisions, financial reporting and revenue recognition.

Join Michael Sid, Chief Strategy Officer for Whip media at the next OTT.X Wednesday Webinar and learn the latest best practices to simplify the content supply chain, automate partner payments and track performance to boost your FAST Channel business.

Speakers
Michael Sid, Chief Strategy Officer, Whip Media

Weathering the OTT Data Storm

Discover how The Weather Channel is leveraging data collection and analysis to successfully track revenue performance and gain content insight, despite the low-visibility conditions of today’s complex media ecosystem at the next OTT.X Wednesday Webinar.

Join Paul Hutton, Senior Director of Digital Intelligence for The Weather Channel and Mark Moeder, CEO, of SymphonyAI Media for a riveting discussion delving into the fascinating world of data collection and analysis within the dynamic landscape of OTT media.

Gain valuable insights from experienced veterans and discover how data can guide your success in the OTT realm.

Speakers
Paul Hutton, Senior Director, Digital Intelligence, The Weather Channel
Mark Moeder, CEO, SymphonyAI Media

Making Customer Obsession a Reality in Media Products

Customer voices come from many channels these days: app store reviews; online store reviews, such as Amazon and Walmart; support tickets via email; phone calls; and direct broadcast using Twitter, Instagram, Facebook etc.

This is too much for a company to follow, analyze, and summarize. And yet getting a 360 degree perspective on your customers is a determining factor for improving your monetization, personalization, and reducing churn.

Take part in the next OTT.X Wednesday Webinar to learn how your company can collect, analyze, and respond to customer feedback across various channels and devices.

Leverage Machine Learning at scale to reimagine consumer engagement through personalization and automated customer support and superior live in-app experiences.

Speakers
Phani Kolaraja, Co-Founder & CEO, CuVO
Mala Ramakrishnan, Co-Founder & Chief Product Officer, CuVo

How to Scale and Monetize FAST Channels

Are you looking to launch a FAST channel? Or do you already have FAST channels but are looking to streamline your operations or take your revenue to the next level? Do you want to scale your operations efficiently and unlock the full potential of your content while maximizing revenue?

Join Aniview’s GM of North America, Greg Smith and SVP of Sales and Business Development, Anna Burdin at the next OTT.X Wednesday webinar webinar for a deep dive into managing and monetizing FAST channels.

Delve into the cutting-edge world of cloud playout and discover the latest trends, techniques, and strategies that will empower you to maximize your channel’s reach, revenue, and audience engagement.

Topics to be covered include:
– Insights into the current state of FAST channels and the potential for growth.
– How OS platforms curate FAST channels for distribution.
– How Cloud Playout can revolutionize your content delivery and management.
– Strategies to effectively scale your channel operations and improve viewer engagement.
– Revenue generation opportunities through targeted advertising and monetization techniques.
– Much more!

Speakers
Anna Burdin, SVP, Sales & Business Development, Aniview
Greg Smith, GM, North America, Aniview

Gaining Carriage and Building Viewership in FAST

In today’s crowded streaming market, competition for eyeballs is fierce. Getting content discovered is arguably the number-one challenge facing streamers and publishers.

Join the next OTT.X Wednesday Webinar on August 2nd for a discussion on gaining carriage and building viewership in the rapidly crowding free ad supported streaming TV & FAST market. The discussion will be led by Wurl’s Head of Strategy, Craig Heiting and feature Best Ever Channels Co-CEO Jonathon Barbato & The E.W. Scripps Company’s VP of Digital Product Management & Business Operations, Tony Brown.

Speakers
Jonathon Barbato, Co-CEO, Best Ever Channels
Tony Brown, VP, Digital Product Management & Business Operations, The E.W. Scripps Company
Craig Heiting, Head of Corporate Strategy, Wurl

Hold FAST – Exploring Best Practices in FAST Channel Programming

In a world often considered the “Wild West”, how can we begin to establish best practices for programming FAST channels? As competition for partnership and placement grows, programmers are challenged to creatively surface content for fans and partners alike, while navigating pitfalls. How do we best utilize the tools at our disposal to inform overall FAST program strategy?

From the studio that brought you 24/7 Carol Burnett, Johnny Carson, ALF, Mystery Science Theater 3000, and more. Join Paige Sherman, Director of Digital Video Programming for Shout! Factory TV for a conversation about streams, themes, and all the in-betweens!

Speaker
Paige Sherman, Director, Digital Video Programming, Shout! Factory TV

Sports in OTT: Insights from Omdia & A Conversation with FAST Studios

The world of sports broadcasting is experiencing a seismic shift as streaming platforms increasingly spend billions of dollars on live sports rights to attract and retain subscribers, with Amazon’s acquisition of NFL Thursday Night Football and Apple TV+’s MLS deal as prime examples.

This coincides with another fundamental development in the industry: the rapid growth of women’s sport, which is finally getting exposure from broadcasters after years of being underserved.

Join Omdia’s Senior Data Analyst, Ed Ludlow for an overview the progress of women’s sport in this unpredictable media landscape and what needs to be done to capitalize on the opportunities this presents.

In addition, Ed will interview Stuart McLean, CEO of FAST Studios, a pioneer in providing sports related content via OTT. FAST Studios is the home for OTT channels including Spartan TV, Racing America, and most notably the Women’s Sports Network with support from 12 professional women’s sports leagues and federations including the WNBA, the LPGA, U.S. Ski & Snowboard, and Athletes Unlimited, the Women’s Sports Network is the single point of access for the very best of women’s sports.

Learn the latest insights on sports in OTT and first-hand experiences from a company actively participating in this new landscape.

Speaker
Ed Ludlow, Senior Data Analyst | Media & Entertainment, Omdia
Stuart McLean, CEO, FAST Studios

Launching a new FAST channel can be daunting. Data on the economics are scarce, which makes it challenging to forecast revenue and returns at home, and even more so abroad.

However, with great risk comes great reward! As audiences increasingly shift to streaming on connected devices, those who are first movers in markets where FAST is in relative infancy will reap the rewards as FAST takes off.

Join Papercup’s VP of Sales, Garrett Goodman to learn how media owners can distribute and monetize their content in multiple regions in a matter of days, rather than weeks at the next OTT.X Wednesday Webinar.

Explore the economics of launching a FAST channel abroad and how you can forecast and ultimately generate more profit from your existing content.

Speaker
Garrett Goodman, VP of Sales, Papercu

SEO is one of the most important strategies for DTC OTT brands who want to drive viewership and subscription growth.

With the increase in the demand for accessible and quality content online, OTT platforms have turned to SEO to attract more viewership via creative strategies that help in propelling their content to the top of search results and gaining an edge over their competitors.

There are many crucial steps that are involved in devising the perfect SEO strategy for OTT brands. including intent-driven keyword research and optimization, technical SEO, and more.

Join Kirby Grines and Daniel Lofaso of 43Twenty to learn how to match viewer search intent with SEO for killer subscriber growth.

Speaker
Kirby Grines, Founder & CEO, 43Twenty
Daniel Lofaso, Vice President, Marketing, 43Twenty

The TV ad market is undergoing seismic and lasting changes, with broadcast, cable, and streaming television all set on a collision course. As media buyers and advertisers begin shifting spend from traditional TV to CTV and streaming, there are untapped revenue opportunities abound for today’s ad-supported streaming platforms.

How can AVOD and FAST services best take advantage of these opportunities to win a greater share of TV ad dollars, while delivering exceptional viewer ad experiences? Tune into this OTT.x Wednesday Webinar — featuring Beachfront’s VP of Product, Amit Nigam — to find out. During the webinar, Nigam will cover:

• An overview of the TV and CTV advertising market

• The latest CTV ad tech advancements that AVOD services and FASTs need to know about

• Best practices for ad monetization in CTV

Speakers
Amit Nigam, VP, Product, Beachfront Media

FAST channels offer consumers subscription-free access to a diverse array of content that is easy to access over CTV and connected devices.

While beneficial for the consumer, this model creates a potential risk for media companies by moving from a licensing fee structure to a revenue-sharing model that invites unlimited opportunity but a less predictable ROI.

Companies must balance the expansion of their global footprint when there is no certainty that localized content will resonate with their subscribers.

Join Josh Pine, Chief Revenue Officer for XL8.ai to learn how AI-powered machine translation reduces this risk by providing high-quality, cost-effective translations that support multiple dialects, formalities, and colloquial phrases for diverse audiences and can be a real game changer for your bottom line.

Speaker
Josh Pine, Chief Revenue Officer, XL8.ai

Take a deep dive into regional and global OTT viewing habits and preferences at the next OTT.X Wednesday Webinar.

Learn about content trends, viewing preferences and similarities and differences between USA & Canada (UCAN), Europe, Middle East and Africa (EMEA); Asia Pacific (APAC); and Latin America (LATAM).

Join Luciano Zarlenga, Chief Analytics Officer for BB Media to uncover the trends and preferences of these regions so that you may align your strategy accordingly.

Speaker
Laura Ghisiglieri, Global Development & Marketing Director, BB Media