OTT.X @ PIPELINE Dec 9-10, 2020
MEMBERS ONLY: How To Keep Your Subscribers From Hurling Remotes at the TVKirby Grines and Rory Kane, 43Twenty
Join 43Twenty’s Rory Kane and Kirby Grines, who architect compelling customer experiences that accelerate growth for media organizations, for an interactive workshop. They will review product experiences and growth strategies to improve activation, build brand loyalty, and keep viewers streaming in peace.
MEMBERS ONLY: CONCEPT MODELINGWinston Perez
Management is a concept. But we each have our own ideas of how we see and execute management. This talk is focused on four things: How you can discover and perfect your own management style or skills. Second, how you can develop and perfect the management skills of those you manage. Third, how you can use one and two to impact the growth and success of your company. Fourth, how concept impacts all of it.
MEMBERS ONLY: 2020 Video Trends - OTT Growth and ChurnElizabeth Parks, Parks Associates
Parks Associates reports the churn rate for OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households have trialed an OTT service, and 8% of households have trialed four or more services. Video service providers continue to work to overcome high churn rates and drive engagement, especially as more and more services enter the market. Free trials and promotional offers continue to drive serve subscription, but can also impact churn rates. This short presentation shares Parks Associates latest consumer research highlighting growth and churn rates in OTT services.
MEMBERS ONLY: Understanding Where AVOD Fits In Among Expanding OTT OptionsAmanda Hillman, Screen Engine/ASI
An analysis of entertainment viewing trends in the home, using data from Screen Engine/ASI’s GET (Global Entertainment & Technology) tracker, with a deep dive into usage of the growing OTT platform of AVOD (ad based Video On Demand). This will include insights into overall AVOD awareness, usage, and user demographics, as well as at the brand level the sources of awareness, satisfaction of service overall and features, and viewing habits, while also looking at how it all fits into the OTT and overall entertainment ecosystem.
OTT.X SUMMIT Conference Sept 1-3, 2020
OTT ON OVERTIME: PREDICT WHAT CONTENT TO LICENSE NEXT WITH CUSTOMER INSIGHTS
Carol Hanley, WHIP Media Group
This session will explore the challenges associated with the current seismic shifts in OTT and present a new performance modelling approach that leverages unique data and analytics and strategic AI-powered workflows to predict content performance and optimize licensing, distribution and merchandising strategies.
MEMBERS ONLY: QUANTIFYING THE CONTENT ROLLERCOASTER OF 2020 - MACRO VIEWERSHIP ACROSS THE VODS
John Buffone, NPD
In a fast hitting, 15-minute session, we’ll summarize the key trends that matter for operating successfully across The VODs in an environment that none of us have seen before.
MEMBERS ONLY: KEYNOTE PANEL - THE PAST, THE PRESENT AND THE FUTURE
Erick Opeka/Cinedigm, Cameron Douglas/Fandango, Tedd Cittadine/Roku, Andrea Clarke-Hall/Tubi, Anthony Layser/Xumo; moderated by David Bloom, Journalist and Consultant
Senior executives across all distribution business models discuss our industry - past, present and future.t
MEMBERS ONLY: THE FUTURE OF CONTENT
Panel: Gayle Gilman/Snarled Entertainment, James Moore/Xperi, Nick Crooks/WAVE,tv, Javon Frazier/Studio 71, and Jake Hurst/Premiere Digital; moderated by Steve Nason/Parks Associates
As we moved from B&W to Color to HD to 4K – what’s been learned and what’s next? Will content get longer or shorter, and will there be a market for Quibi-like short form content? What innovation will change the way stories are told, like VR, AR, 3D, interactivity? This session will address these questions and more, as panelists explore the future of entertainment content.
SOLVING THE COMPLEXITY OF DIGITAL MEDIA SUPPLY CHAINS
Raman Abrol, Vubiquity
The journey between content owners and video service providers is complex, but it doesn’t have to be for you. While the requirements to successfully execute today’s digital media supply chains are daunting, there is a solution. With the right approach, a simple and efficient process can deliver premium content to viewers on any screen, device or platform around the world.
AN INTRODUCTION TO AVAILS-BASED COMPONENT DELIVERIES (ABCD)
Kunal Shah, Sony New Media Solutions
Avails-Based Component Delivery is a Sony NMS-engineered digital asset fulfillment process for discrete video, localized audio, subtitles and images to worldwide locales in support of the global fulfillment of media assets to your consumer platforms. In this session, we’ll discuss how rights-holders and content partners have been leveraging Sony’s ABCD workflow to optimize their digital media supply chains and enhance their global distribution strategy for their content and metadata.
MEMBERS ONLY: THE CONSUMER CONTINUES TO EXPAND THEIR INVOLVEMENT WITH TV AND MOVIE CONTENT
Mike Vorhaus, Vorhaus Advisors
A look at how consumers are using video content, particularly TV and movie like content across SVOD, AVOD, skinny bundles, etc. We will also update our annual cord-cutting predictions and look at the emerging video platforms like TikTok. We will also cover in this talk a variety of live streaming behaviors by consumers. In all cases we will also look at the consumers' motivations for their media consumption behaviors.
MEMBERS ONLY: TENTPOLES VS LONGTAILS, THE POPULARITY FORCES SHAPING THE STREAMING WARS
Alejandro Rojas, Parrot Analytics
In this presentation, we will use artificial intelligence to examine the role that tent-pole and long-tail content is playing for mainstream and niche direct-to-consumer streaming services, reviewing consumer demand for thousands of titles that are available on catalogs from hundreds of direct-to-consumer platforms in the US.
MEMBERS ONLY: A TALE OF TWO HALVES? GLOBAL VIDEO ENTERTAINMENT TRENDS IN 2020
David Sidebottom, Futuresource
This session will explore the mix of disruption, opportunities, challenges and rewards the different sectors of the video industry have faced in 2020. Drawing on Futuresource’s market data and consumer surveys, the session will look at the differing fortunes across the year and how these may play out moving forwards.
MEMBERS ONLY: ARE SMART TV BUILT-IN CHANNELS THE REAL NEXT-GEN TV?
Colin Dixon, nScreen Media
As the broadcast industry marches down the decades-long journey toward NextGenTV (ATSC 3.0,) smart TV manufacturers are establishing an alternative linear delivery fabric. With audiences moving ever faster toward online TV, they are discovering that the free built-in stitched linear channels in their smart TVs are a great source of entertainment. In this session, we will look at the stitched linear opportunity and discover if it can usurp the next-gen TV crown.
THE FUTURE OF CONTENT DISTRIBUTION & ACQUISITIONIan McKee, VUULR Digital marketplaces are quickly becoming the new normal for content acquisition and distribution in the age of social distancing. Vuulr's digital content marketplace allows buyers and sellers worldwide to negotiate directly and close deals digitally within days. In this session, we will address the digital transformation of content acquisition and distribution and how buyers & sellers alike stand to benefit from an increasingly borderless content economy.
THE JUMP FROM NICHE TO MAINSTREAM-WHAT WE LEARNED ALONG THE WAYStephen Brooks, LatidoMusic A year ago, the GoDigital Media Group launched a linear CTV channel "Latido Music." The channel found an immediate audience and has grown to 3 million monthly unique viewers. But the journey hasn't been straightforward..or easy. In this session, Stephen Brooks will discuss the bumps in the road, learnings and future implications for content owners looking to launch on free ad-supported television (FAST).
OTT.X SUMMIT Workshops Sept 1-2, 2020
MEMBERS ONLY: CUTTING EDGE OTT: NEXT GEN TECHNOLOGY TO FINE, ENGAGE, AND RETAIN CUSTOMERS
Panel: Blair Hanson/Frequency, Matt Collado/Littlstar, Tony Huidor/Cinedigm; moderated by Erick Opeka/Cinedigm
A panel of OTT technology leaders & pioneers will discuss developments with current and forthcoming platforms, tools, and technologies available to expand audiences, engage users, and gain a competitive edge
MEMBERS ONLY: WILL OTT (ESPECIALLY AVOD) REPLACE REGULAR BROADCAST TV AND PREMIUM BROADCAST TV
Panel: Vikrant Mathur/Future Today, David Chu/Digital Media Rights; moderated by Gary Delfiner/Digital Sylvia
How will OTT continue to grow and expand over the next few years, (especially with the current Pandemic). Discussing - original programming, sponsored channels, video podcasting, live programing.
MEMBERS ONLY: AVOD VS SVOD: CHOICES AND CHALLENGES
Panel: Philippe Guelton/Crackle Plus and Henry Embleton/Crunchyroll; moderated by Gary Delfiner/Digital Sylvia
With Peacock and Disney Plus brings high profile focus on competing consumer options. Coexistence.... OR...fighting for eyeballs? We will comprehensively discuss options for both Publishers and Viewers, potentially changing the face of OTT, especially in the midst of a pandemic!
MEMBERS ONLY: THE OTT STARTUP: AN ENTREPRENEURIAL PERSPECTIVE
Panel: Tony Mugavero/Littlstar, Quincy Newell/Twentyone14, Sanjay Reddy/Unlock Venture Partners; moderated by Erick Opeka/Cinedigm
Experts on both the startup and VC sides discuss factors at play for the OTT Startup including market positioning, business models, fundraising, partnerships, go to market, and more.
MEMBERS ONLY: YOUTUBE ISN'T JUST FOR MARKETING ANYMORE, IT'S A DISTRIBUTION ATM
Panel: Matthew Gielen/Little Monster Media; Moderated by Marc Rashba/MovieMethod
Netflix has about 183 million subscribers around the world and Disney+ has grown quickly to 60.5 million, but both together still do not come close to the 2 billion viewers on YouTube! Now more and more networks and studios are realizing that they can incubate and launch new channels using their content, build branded destinations to grow new audiences and most importantly, monetize their content with even just clips.Join Marc Rashba who has spent the last two years helping launch and grow YouTube channels around the globe with Matt Gielen, Founder of Little Monster Media, one of the leading YouTube commercial channel agencies with an open discussion how to immediately start tapping into the full distribution power of YouTube.
MEMBERS ONLY: WELCOME TO DTC DISTRIBUTION: NETWORKS & BRANDS STEP OUT FROM BEHIND THE CURTAIN
Panel: Jon Ollwert/Genius Brands, Morgan Greco/A+E; moderated by Marc Rashba/MovieMethod
From YouTube channels to OTT platforms, networks, studios and others are developing a new direct relationship with their viewers and consumers. Are they ready? This workshop will talk about defining the new consumer mindset; using YouTube as an incubator for new programming, channels and OTT platforms; the benefits and responsibilities of being D2C and the monetization available to those that succeed in this space.
MEMBERS ONLY: HOW TO USE A FORECAST MODEL FOR PLANNING AD REVENUE IN THE MULTI-PLATFORM AGE
Taylor Kirchwehm, Director of Account Management at Zype, will host a workshop using a freely available business model tool to take product and distribution teams through building out advertising revenue forecasts for Owned & Operated applications and vMVPD platforms to demonstrate the benefits of a multi-platform distribution strategy.
MEMBERS ONLY: CONTRASTING SUPPLY CHAIN OPERATIONS: TRADITIONAL CABLE/SATELLITE v OTT WORKFLOWS
Panel: Michele Edelman/Premeire Digital and Steve Rippin/Rightsline; moderated by Craig Seidel/MovieLabs
As the lines between traditional, MVPD platforms and OTT services continue blur supply chain standards used in each are beginning collide creating redundancy and inefficiencies. This panel breaks down some of the major differences and discusses ideas for reconciling the two.
MEMBERS ONLY: CRAWL, WALK, RUN: MAKING YOUR SUPPLY CHAIN MEET THE NEEDS OF YOUR GROWING BUSINESS
Richard Kroon/EIDR and Marshall Bauernfeind/Amazon; moderated by Craig Seidel/MovieLabs
Metadata, avails, manifests, artwork, captions, subs, dubs, IDs - there' so much complexity; automating the supply chain can seem overwhelming. This session will give you what it takes to get started with automation if you haven't and take your digital supply chain initiatives to the next level if you have.
MEMBERS ONLY: ARCHITECTING AND MANAGING A SUPPLY CHAIN TO ENABLE INTERNATIONAL EXPANSION
Panel: Natalie Martin/Premiere Digital, Kelly Bouchey/Sony Pictures, and Aditya Khurana/Spherex; moderated by Craig Seidel
Distributing content internationally offers the potential for substantial increases in viewership and revenue. There are however many supply chain complexities that blind-side many organizations AFTER deals are done. Challenges include acquiring and tracking territory specific assets, managing content ratings and complying with regulatory requirements among many others. This discussion among domain experts discusses the “gotchas” and ways to avoid them associated with making content available internationally.
MEMBERS ONLY: COMMUNICATING AND MANAGING CONTENT RIGHTS FOR OTT VIDEO DELIVERY
Rights management is among the most crucial components of the digital supply chain. Accurate, complete communication between content licensors and licensees about the what, where, when and how of content rights can mean the difference between a profitable offering and one that loses money. It’s also one of the most complicated and difficult to get right. The OTT.X Digital Supply Chain community has spent the last eight years developing specifications and best practices the meet the needs of the broad set of use cases for rights communications. This session provides an overview of these best practices and offers jumping in points for organizations to get started in learning more and implementing these standards.
MEMBERS ONLY: PRIVACY MATTERS
Panel: Brooke Nojima/Viant Technology and Stephanie Jones Nojima/Jones Nojima Law Group; moderated by Bruce Eisen/Eisen Law
The new CA privacy act (CCPA) requires many changes to privacy polies and operations for affected companies, a discussion of the legal and operational changes that companies should be aware of.
OTT.X LEADERSHIP DEVELOPMENT FOUNDATION SUMMIT Aug 12, 2020
MEMBERS ONLY: BECOMING A LEADER
Narendra Reddy/The Africa Channel, Paulette Pantoja/BLU Media Group, and Jason Peterson/Go Digital Group; moderated by Michele Edelman/Premiere Digital
This discussion among executives from across our industry will provide a unique look into their career experiences and guidance about growing as leaders, career advancement, organizational structure, fostering diversity and inclusion.
MEMBERS ONLY: OTT INDUSTRY DYNAMICS
Steve Nickerson, Global Road Recruiters
The Entertainment Industry has been constantly evolving for the past 25 years, as advancements in technology and changes in business models have affected consumer use and behaviors. How will future industry changes affect organizations, the people that lead them, and the career paths of those involved. Stephen Nickerson has been working within the entertainment industry for 25 years at both large studios and successful independents. He has helped individual organizations and industry groups through times of monumental change.
OTT.X ONLINE LIVE July 21-22, 2020
OTT.X ONLINE LIVE May 12, 2020
OTT UNIVERSAL SEARCH
Steve Harnsberger, Universal Search and Discovery
With so much content available, and with so many channels available, new and improved techniques need to be deployed to help the consumer find your programming. Steve Harnsberger, the founder and CEO of Universal Search & Discovery LLC and Business Development and Worldwide Strategy, Dell Streaming Services, will present the facts on the #1 and most under-used tool for subscriber acquisition for streaming video apps.
MEMBERS ONLY: WHERE SHOULD I DISTRIBUTE MY OTT CONTENT?
Kirby Grines, 43Twenty
The global OTT market is projected to reach more than $330 billion by 2025, growing at a compound annual growth rate of 16.7%. In 2019, the average OTT user spent around 17.5 hours a week on OTT video services such as Netflix, Hulu, and Amazon Prime. This figure is likely to grow as these services pave the way through traditional media, replacing pay-TV as a source of entertainment and advertising. This has created opportunities for both new entrants and traditional media companies. In this presentation, we’ll provide an overview of direct and third-party OTT distribution strategies.
MEMBERS ONLY: INTERNATIONAL EXPANSION
Panel: Jeff Goldman/Premiere Digital, Richard Schultz/STARZ, and Lise Romanoff/Vision Films; moderated by Davinder Luthra/Spherex
International distribution is critical to increase revenue and broaden audiences for creators and distributors of video content. At the same time, it brings with it a host of challenges and often working in compressed timeframes, such as managing international licensing efforts, navigating local regulatory requirements, and localization/operational issues. Davinder Luthra, Global Digital Leader at Spherex, Inc. moderates a panel of experts from across our industry in a discussion of experiences, lessons learned and ideas for succeeding with international expansion.
MEMBERS ONLY: TODAY'S STRATEGIES AND EXECUTION FOR AVOD
Panel: Catherine Dale/SpotX, Gary Delfiner/WatchFreeFlix, Vikrant Mathur/Future Today; and Adam Bergman/VIZIO; moderated by David Cohen/Interactive Advertising Bureau
How are agencies pivoting during the COVID-19 pandemic and how is this affecting ad fill despite increasing consumer engagement? What are the trends in ad-supported publishing, and what are the best practices in strategies and execution?
OTT.X WEDNESDAY WEBINAR SERIES
Chris Reynolds, Deluxe Entertainment Services Group
Our history of managing a distributed workforce for all types of post-production and localization tasks is bringing us to the next logical step in a remotely operated supply chain: cloud-based audio recording. Chris Reynolds, SVP of Localization will walk you through how the Deluxe One Dub offering empowers cloud-based dubbing and ADR that supports a collaborative session with multiple participants in either their home or studio environment, bringing professional, frame-accurate, 24-bit 48kHz audio recording directly into your web browser. All the capabilities you need to globalize content remotely.
THE DAWN OF THE SUPER AGGREGATOR
Lior Friedman and Terence Carvalho, Amdocs Media
As we march into 2021, competition will remain intense for subscriber acquisition, and more importantly, retention. To gain the competitive edge, service providers must implement tools that enable consumers to manage a growing variety of services in one centralized spot, with an emphasis on making things easier, more accessible and visible for consumers.Join Am docs Media for a discussion on the dawn of the super aggregator and how to stay ahead of the game.
RIGHTS AWARENESS AND AVAIL STRATEGY
Steve Rippen, Rightsline
What are the best practices around organizing and strategizing the efficient release of hundreds or thousands of titles? How can you automate the process of mitigating the impact to published avails when new deals are struck that impact retail partner windows and pricing? How is this communicated to partners and most importantly? How is the granular data tracked for anyone in-house to see and act upon?
MASTERING THE SUPPLY CHAIN WITH MAM, DAM, AND MDM
Steve Rosenberg, Premiere Digital
An unprecedented increased demand for content and an industry-wide shift toward digital distribution in home entertainment has required platforms and content providers to seek smart technological solutions to support, track thousands of deliveries worldwide. With PDX, you can simplify your most complex processes in your digital supply chain through a cloud-based, enterprise-class, fully-customizable SaaS software. Through automation, transparency and scalability, PDX provides users with a centralized system for managing titles, assets and orders from end to end of the supply chain - from ingestion to delivery.
HOW STREAMING SERVICES AND INTERNET PROVIDERS CAN THRIVE IN A DE-COUPLED WORLD
Jason Cohen, MyBundleTV
Often referred to as The Streaming Wars, MyBundle.TV believes The Streaming Revolution is the proper phrase for the shift from Legacy to Streaming TV. Like many industries before it, the internet has come for TV and the open path to the living room has replaced the closed nature of the cable box. Streaming Services and Internet Service Providers (ISPs) have an opportunity to thrive in this new world if they play their cards right. Join Jason Cohen, CEO & Co-Founder of MyBundle.TV, for a discussion on: How bringing together ISPs, Streaming Services, and Consumers creates value for all. How Streaming Services and ISPs are using MyBundle.TV to grow subscribers and fight Big Cable. How his experience as an Investment Portfolio Manager in the Media/Telecom space led to the creation of MyBundle.TV..
INTERNATIONAL EXPANSION - CULTURAL CONFLICTS
Davinder Luthra, Spherex
The rapid expansion of content in non-US markets has expedited the need for content creators, distributors and platforms to understand local market sensibilities, cultural norms, regulatory issues and political institutions. Join Spherex’s Davinder Luthra as he examines these issues and their potential impact on your content in the global marketplace..
OTT.X SPECIAL WEBINAR SERIES
A PATH TOWARD INCLUSION IN THE WORKPLACE
Portia Green, Fandango
In this fireside chat with Fandango’s Global Head of Learning and Organization Development, Portia Green, we’ll be talking about self-awareness, unconscious bias, and incrementalism. We will explore how organizations can move forward in supporting diversity, equity, and inclusion in the workplace.