AI & Streaming: Monetization, Operations & Business Impact

Artificial intelligence is revolutionizing the streaming industry, not just in content recommendations but across monetization, ad optimization, and operational efficiencies. Streaming platforms leveraging AI-based personalization see an average engagement boost of 30-50%, leading to higher retention and monetization potential. As AI-driven solutions become more sophisticated, the industry faces critical decisions on where and how to implement them for maximum impact.

The Sports Streaming Landscape: What’s Next?

Sports remains one of the biggest drivers of live streaming, but with the rise of direct-to-consumer (DTC) platforms, increasing competition for rights, and evolving fan expectations, the landscape is undergoing a seismic shift. The global sports streaming market is expected to surpass $85 billion by 2028, with more leagues and teams launching their own DTC platforms to capitalize on fan loyalty. With world sporting events in the near horizon, we look into what is on the horizon for the fragmented sports streaming landscape.

Advertising in AVOD & FAST: Addressing Pain Points

The growth of AVOD and FAST has reshaped the ad industry, offering viewers free content while unlocking new revenue streams for platforms. However, challenges like ad-fill rates, CPM volatility, and data transparency continue to hinder adaptation and long-term scalability. The global FAST market is projected to reach $18 billion by 2027, but ad-fill rates are still below 80%, signaling untapped revenue potential.