OTT.X Industry Report (Non-Member)


The migration of old Hollywood moving toward newer models of streaming services, the collapse of traditional windows, and unprecedented corporate mergers and acquisitions, combined with advances in technological capabilities and in information gathering, have made for a fascinating and competitive OTT landscape.

All of these factors have transformed how consumers access and enjoy their favorite full-length and episodic content. In fact, Americans alone now have access to more than 300 streaming video services, and according to recent Parks Associates data, 83% of U.S. households access at least one. Consumers continue to buy and rent digital content on demand. In contrast, at the same time, revenues of the subscription services continue to grow, and linear streaming is expected to double its ad revenue from 2022 to 2023.

As we continue to witness tectonic changes in our industry, which is also one of the most dynamic of all industries, it’s more important than ever to understand consumer behavior patterns and how they impact the overall industry. The best way for industry participants to stay ahead of the curve and gain a competitive edge in serving the consumer is to be informed of and leverage the latest industry trends.

And that’s why OTT.X, in the quest to support the growth and vitality of its membership, has published its first Annual Industry Report and is distributing it, complimentary, to its member companies.


The comprehensive nature of this report makes it an important tool for any media executive looking to get up to speed on the latest developments in the OTT space.

It is equally useful for those already in the field and looking to deepen their understanding of the competitive landscape and opportunities available. Overall, this report offers a wealth of knowledge aimed at helping executives maximize their potential and remain ahead of their competition by staying current with the ever-changing landscape. Whether you're just starting out or already in the business, this report will provide you with the insights you need to make informed decisions.

In it, you'll find everything you need to know about the OTT video industry, the latest trends, analysis, and where it is heading. In addition, this report will explore topics such as

Industry Report Topics 2

We hope this report proves to be a valuable resource as you navigate the OTT industry in 2022-2023 and beyond.


Each OTT.X member company is receiving one “physical” copy of this report, and one delivered via pdf.

The cost to non-members for a digital pdf copy is $100, and $150 for each physical copy.

Those interested in OTT.X membership should contact Steven Apple



OTT.X is the not-for-profit trade association that has been supporting the home entertainment industry for over 30 years. Our members form a global community of organizations throughout the OTT streaming industry and include content, service and technology providers, channels, platforms and retailers.

Through our live and on-line industry marketplaces, cross-industry business initiatives, leadership development seminars, industry conferences and community gatherings we facilitate a vibrant ecosystem of organizations continually advancing the consumer experience and business of delivering audio-visual entertainment through OTT technologies.

Retailers Channels Networks Platforms

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Content Providers

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Service & Technology Providers

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