Streaming’s Agile Approach to Win Over Customers

june, 2022

29jun10:00 AM11:00 AMMoved OnlineStreaming's Agile Approach to Win Over CustomersComscore | June 29th 2022 | 10:00 AM PST

Event Details

From original vs. syndicated content lineups to more affordable price points to ad-supported vs. non-ad-supported models, streaming services are experimenting with new approaches to win over customers while remaining profitable.

​As consumers have more low barrier choices than ever before, streaming services are evolving their content, business models, branding and more to remain necessary in the end customer’s daily schedule across screens.​

Join James Muldrow, Vice President, Product Management, as he gives a comprehensive overview of how streaming models are changing, what’s driving this shift, and the role social media has in winning over customers in this new media landscape.

Speaker
James Muldrow, Vice President, Product Management, Comscore

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Time

(Wednesday) 10:00 AM - 11:00 AM

Organizer

VA Media

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