Global vs Local OTTs. Uncovering their Strategies

Join Laura Ghisiglieri, Global Development & Marketing Director of BB Media, and take a deep dive into the streaming services and their competitive strategies.

While year by year more players offer VOD content, only a few provide an interesting commercial offer that adapts both globally and locally in each market. We are going to uncover different pricing strategies, promos per market.

In this challenging world, strategic partnerships between platforms and other companies make a difference when launching a new bundle. We are going to understand who is generating more bundles all over the world.

All in all, content still plays a key role in this dynamic landscape. We are going to understand which companies have the biggest library, localized catalogues and the value assigned to the users to take a comprehensive view of how much each household pays for each title.

Speaker
Laura Ghisiglieri, Global Development & Marketing Director, BB Media