2024 State of Content Data

2024 State of Content Data

Join SymphonyAI Media’s CEO Mark Moeder and Parks Associates’ Vice President of Research Jennifer Kent as they discuss key findings from the soon-to-be-released “2024 State of Content Performance Data: Executive Survey”, a custom research study of more than 45 top media and entertainment executives collected via in-depth surveys and interviews.

For organizations seeking to monetize video content in today’s complex media ecosystem, this webinar and extensive report will provide benchmarks, insight, and common strategies to address the industry’s most pressing data challenges including:

• The complexities of acquiring and using streaming data to help sustain business operations in this ever-changing market

• Collecting, analyzing, and applying data for optimal content and revenue performance within this fragmented landscape

• Identifying metrics that content sellers and streaming services rely on to make critical business decisions – and the data they wish they had

• The limitations and pain points of tracking data across diverse platforms

• Improving data collection, standardization, and best practices for accessing the data needed to achieve success

The consensus from the media executives cited in this study is clear: greater access to data on content performance, revenue, and audience engagement is critical for businesses to compete effectively for audiences’ limited time and attention, and for the streaming market to reach its full potential.

Speakers
Mark Moeder, Chief Executive Officer, SymphonyAI Media
Jennifer Kent, Vice President of Research, Parks Associates