Efficiently Communicating Content Rights for Ad-Supported Video

Communication of content rights between licensors and licensees is vital for businesses in the streaming industry. The accuracy, completeness and timing of rights can mean the difference between success and failure for a title. Yet many content owners and distributors struggle with efficiently and effectively delivering and processing one of the most crucial components of metadata.

Craig Seidel of Pixelogic Media and Eric Hanson of OTT.X have each spent over a decade working with organizations to reduce friction, improve accuracy and increase scale in managing and communicating rights information.

They will discuss common pitfalls and opportunities for today’s ad-supported services to dramatically improve their operations through industry standards and best practices for communicating and managing rights data.

Speakers
Eric Hanson, Executive Vice President, OTT.X
Craig Seidel, CTO, Pixelogic