The TV ad market is undergoing seismic and lasting changes, with broadcast, cable, and streaming television all set on a collision course. As media buyers and advertisers begin shifting spend from traditional TV to CTV and streaming, there are untapped revenue opportunities abound for today’s ad-supported streaming platforms.
How can AVOD and FAST services best take advantage of these opportunities to win a greater share of TV ad dollars, while delivering exceptional viewer ad experiences? Tune into this OTT.x Wednesday Webinar — featuring Beachfront’s VP of Product, Amit Nigam — to find out. During the webinar, Nigam will cover:
An overview of the TV and CTV advertising market
The latest CTV ad tech advancements that AVOD services and FASTs need to know about
Best practices for ad monetization in CTV
Amit Nigam, VP, Product, Beachfront Media