The viewership shift that the OTT ecosystem is experiencing, from SVOD to free ad-supported CTV apps, has been recognized and supported by analysts who reported a 170% YOY uplift in viewership.
Consumers are enjoying the free ad-supported streaming alternatives with access to brand new libraries of content, at absolutely zero cost, leading advertisers to now pay even greater attention to connected TV.
In this webinar we will discuss the question – Are we as an industry ready to avoid the same mistakes that linear TV continues to make?
Join Gal Turjeman, CEO of Castify.ai to learn about the potential CTV applications and FAST channels provide for the future of advertising, monetization, content creation, and content distribution.
This exciting shift is ushering in a new era of creativity and OTT experiences. While some may be wary of what CTV applications have to offer, we plan to share the potential it provides for the future of advertising, monetization, content creation, and content distribution. During this shift, it is vital for the entire industry as a team to support each other, sharing insightful knowledge and proficiency to ensure that the mistakes of Linear Tv are avoided.
Gal Turjeman, CEO, Castify.ai