Leveraging Creativity in Advertising To Minimize Churn and Maximize Attention

With an array of streaming TV options at viewers’ fingertips, viewer churn and ad fatigue have quickly become some of the biggest challenges facing the industry today. But, another industry issue, unsold ad inventory, might be the solution.

To keep viewers watching before, during and after commercial breaks channel owners and brands have to deliver an entertaining experience. Unallocated ad supply presents a unique opportunity for industry leaders to embrace an outside-the-box approach to advertising and content creation and delivery that captures, engages and holds viewers’ attention.

In this webinar, Fred Godfrey, Co-Founder & CEO of Origin will talk about solutions for filling unsold ad inventory with highly engaging, custom-branded native content to unlock limitless possibilities for channel owners, brands and viewers.

Explore the key challenges facing the industry and learn key insight on how innovation, creativity and customization can solve them.

Speaker
Fred Godfrey, Co-Founder & CEO, Origin