2022 Wednesday Webinar Series

OTT.X Wednesday Webinar Series




The OTT.X Wednesday Webinar Series, presented on Wednesdays of each month at 10AM Pacific, offers both thought leadership and research findings through presentations made by member companies. Provided as a benefit to our community, there is no cost to join a webinar. But registration is required to access the sessions.





SPEAKERS

Mark Ashbridge

CEO
VA Media

Sherry Brennan

EVP/GM
Whip Media Exchange
Whip Media

Fred Godfrey

Co-Founder & CEO
Origin

Eric Hanson

Executive Vice President
OTT.X

Steve Harnsberger

Founder & CEO
Universal Search & Discovery

James Muldrow

Vice President, Product Management
Comscore

Vince Muscarella

Vice President, Sales
Whip Media

Craig Seidel

CTO
Pixelogic

Eric Steinberg

Media Research & Insights Lead
Whip Media

Pieter Van Schalkwyk

Head of Strategy
VA Media





SCHEDULE


UPCOMING


12oct10:00 AM11:00 AMGlobal vs Local OTTs. Uncovering their Strategies10:00 AM - 11:00 AM PST

Event Details

Join Laura Ghisiglieri, Global Development & Marketing Director of BB Media, and take a deep dive into the streaming services and their competitive strategies.

While year by year more players offer VOD content, only a few provide an interesting commercial offer that adapts both globally and locally in each market. We are going to uncover different pricing strategies, promos per market.

In this challenging world, strategic partnerships between platforms and other companies make a difference when launching a new bundle. We are going to understand who is generating more bundles all over the world.

All in all, content still plays a key role in this dynamic landscape. We are going to understand which companies have the biggest library, localized catalogues and the value assigned to the users to take a comprehensive view of how much each household pays for each title.

Speaker
Laura Ghisiglieri, Global Development & Marketing Director, BB Media

 

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26oct10:00 AM11:00 AMSEO for OTT Solutions Providers10:00 AM - 11:00 AM PST

Event Details

Join Kirby Grines and Daniel Lofaso of 43Twenty as they discuss how to create SEO campaigns that align marketing to the buyer’s journey.

Learn how to make your website your best selling tool for today’s new age buyer who uses web searches to learn about solutions well before engaging with sales teams.

Speakers
Kirby Grines, Founder & CEO, 43Twenty
Daniel Lofaso, Vice President, Marketing, 43Twenty

 

Register Now


CONCLUDED


22jun10:00 AM11:00 AMEverything you Need to Know to Run a Successful YouTube ChannelVA Media | June 22nd 2022 | 10:00 AM PST

Event Details

Learn the ins and outs necessary to run a successful channel YouTube channel and how to monetize it at the next OTT.X Wednesday Webinar.

Discover how to meaningfully engage with the YouTube audience by exploring topics including:

• Content Strategy: How to develop content formats that drive engagement, views and revenue.
• Content Optimization: How to optimize your content & make it stand out on the platform.
• Community Management: How to build an engaged audience of super fans around your channel.
• Channel Monetization: How to monetize your audience to drive ad-funded and non-ad funded revenue on the YouTube platform.

Join VA Media’s Head of Strategy, Pieter van Schalkwyk and dive into the exciting opportunities presented by YouTube.

Speakers
Pieter Van Schalkwyk, Head of Strategy, VA Media

29jun10:00 AM11:00 AMMoved OnlineVirtual EventStreaming's Agile Approach to Win Over CustomersComscore | June 29th 2022 | 10:00 AM PST

Event Details

From original vs. syndicated content lineups to more affordable price points to ad-supported vs. non-ad-supported models, streaming services are experimenting with new approaches to win over customers while remaining profitable.

​As consumers have more low barrier choices than ever before, streaming services are evolving their content, business models, branding and more to remain necessary in the end customer’s daily schedule across screens.​

Join James Muldrow, Vice President, Product Management, as he gives a comprehensive overview of how streaming models are changing, what’s driving this shift, and the role social media has in winning over customers in this new media landscape.

Speaker
James Muldrow, Vice President, Product Management, Comscore

06jul10:00 AM11:00 AMAnnual Streaming Survey: How do Subscribers Feel About Their PlatformsWhip Media | July 6th 2022 | 10:00 AM PST

Event Details

The saturated streaming service market is more competitive than ever, making the winning and keeping of subscribers even more important.

Consumers’ satisfaction and perception of these services is key to understanding their strengths and weaknesses.

Whip Media surveyed almost 2,500 of our US TV Time app users to uncover which elements of these services are resonating with their subscribers.

Join Eric Steinberg, Whip Media’s Media Research & Insights Lead for an overview of the results learn why users are, or are not, churning and how platforms can improve their competitive position.

Speaker
Eric Steinberg, Media Research & Insights Lead, Whip Media





SPONSORS


If you are interested in sponsoring the OTT.X Wednesday Webinar series, click here or email Steve Apple at sapple@ottx.org.




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