2022 Wednesday Webinar Series

OTT.X Wednesday Webinar Series




The OTT.X Wednesday Webinar Series, presented on Wednesdays of each month at 10AM Pacific, offers both thought leadership and research findings through presentations made by member companies. Provided as a benefit to our community, there is no cost to join a webinar. But registration is required to access the sessions.





SPEAKERS

Mark Ashbridge

CEO
VA Media

Sherry Brennan

EVP/GM
Whip Media Exchange
Whip Media

Laura Ghisiglieri

Global Development & Marketing Director
BB Media

Fred Godfrey

Co-Founder & CEO
Origin

Eric Hanson

Executive Vice President
OTT.X

Steve Harnsberger

Founder & CEO
Universal Search & Discovery

James Muldrow

Vice President, Product Management
Comscore

Vince Muscarella

Vice President, Sales
Whip Media

Josh Pine

Chief Revenue Officer
XL8.ai

Craig Seidel

CTO
Pixelogic

Eric Steinberg

Media Research & Insights Lead
Whip Media

Pieter Van Schalkwyk

Head of Strategy
VA Media

Luciano Zarlenga

Chief Analytics Officer
BB Media





SCHEDULE


UPCOMING


25jan10:00 AM11:00 AMTBA - OmdiaWed Webinar | JAN 25 | 10:00 - 11:00 AM

Event Details

Topic to be announced shortly.

Speaker
TBA, Omdia

08feb10:00 AM11:00 AMCapitalizing on Convergence: How AVOD & FAST Services Win TV Ad DollarsWed Webinar | FEB 8 | 10:00 - 11:00 AM

Event Details

The TV ad market is undergoing seismic and lasting changes, with broadcast, cable, and streaming television all set on a collision course. As media buyers and advertisers begin shifting spend from traditional TV to CTV and streaming, there are untapped revenue opportunities abound for today’s ad-supported streaming platforms.

How can AVOD and FAST services best take advantage of these opportunities to win a greater share of TV ad dollars, while delivering exceptional viewer ad experiences? Tune into this OTT.x Wednesday Webinar — featuring Beachfront’s VP of Product, Amit Nigam — to find out. During the webinar, Nigam will cover:

  • An overview of the TV and CTV advertising market

  • The latest CTV ad tech advancements that AVOD services and FASTs need to know about

  • Best practices for ad monetization in CTV

 

Speakers
Amit Nigam, VP, Product, Beachfront Media

Register Now

22feb10:00 AM11:00 AMSEO For DTC BrandsWed Webinar | FEB 22 | 10:00 - 11:00 AM

Event Details

SEO is one of the most important strategies for DTC OTT brands who want to drive viewership and subscription growth.

With the increase in the demand for accessible and quality content online, OTT platforms have turned to SEO to attract more viewership via creative strategies that help in propelling their content to the top of search results and gaining an edge over their competitors.

There are many crucial steps that are involved in devising the perfect SEO strategy for OTT brands. including intent-driven keyword research and optimization, technical SEO, and more.

Join Kirby Grines and Daniel Lofaso of 43Twenty to learn how to match viewer search intent with SEO for killer subscriber growth.

Speaker
Kirby Grines, Founder & CEO, 43Twenty
Daniel Lofaso, Vice President, Marketing, 43Twenty

 

Register Now

08mar10:00 AM11:00 AMThe Economics of Launching a Foreign Language FAST ChannelWed Webinar | MAR 8 | 10:00 - 11:00 AM

Event Details

Launching a new FAST channel can be daunting. Data on the economics are scarce, which makes it challenging to forecast revenue and returns at home, and even more so abroad.

However, with great risk comes great reward! As audiences increasingly shift to streaming on connected devices, those who are first movers in markets where FAST is in relative infancy will reap the rewards as FAST takes off.

Join Papercup’s VP of Sales, Garrett Goodman to learn how media owners can distribute and monetize their content in multiple regions in a matter of days, rather than weeks at the next OTT.X Wednesday Webinar.

Explore the economics of launching a FAST channel abroad and how you can forecast and ultimately generate more profit from your existing content.

Speaker
Garrett Goodman, VP of Sales, Papercu

 

Register Now


CONCLUDED


18jan10:00 AM11:00 AMMonetizing Content for Greater Global ImpactWed Webinar | JAN 18 | 10:00 - 11:00 AM

Event Details

FAST channels offer consumers subscription-free access to a diverse array of content that is easy to access over CTV and connected devices.

While beneficial for the consumer, this model creates a potential risk for media companies by moving from a licensing fee structure to a revenue-sharing model that invites unlimited opportunity but a less predictable ROI.

Companies must balance the expansion of their global footprint when there is no certainty that localized content will resonate with their subscribers.

Join Josh Pine, Chief Revenue Officer for XL8.ai to learn how AI-powered machine translation reduces this risk by providing high-quality, cost-effective translations that support multiple dialects, formalities, and colloquial phrases for diverse audiences and can be a real game changer for your bottom line.

Speaker
Josh Pine, Chief Revenue Officer, XL8.ai

07dec10:00 AM11:00 AMGlobal OTT Consumption: What do Viewers Want in Each Region?Dec 7 |10:00 AM - 11:00 AM PST

Event Details

Take a deep dive into regional and global OTT viewing habits and preferences at the next OTT.X Wednesday Webinar.

Learn about content trends, viewing preferences and similarities and differences between USA & Canada (UCAN), Europe, Middle East and Africa (EMEA); Asia Pacific (APAC); and Latin America (LATAM).

Join Luciano Zarlenga, Chief Analytics Officer for BB Media to uncover the trends and preferences of these regions so that you may align your strategy accordingly.

 

Speaker
Laura Ghisiglieri, Global Development & Marketing Director, BB Media

 

26oct10:00 AM11:00 AMSEO for OTT Solutions Providers10:00 AM - 11:00 AM PST

Event Details

Join Kirby Grines and Daniel Lofaso of 43Twenty as they discuss how to create SEO campaigns that align marketing to the buyer’s journey.

Learn how to make your website your best selling tool for today’s new age buyer who uses web searches to learn about solutions well before engaging with sales teams.

Speakers
Kirby Grines, Founder & CEO, 43Twenty
Daniel Lofaso, Vice President, Marketing, 43Twenty

 

12oct10:00 AM11:00 AMGlobal vs Local OTTs. Uncovering their Strategies10:00 AM - 11:00 AM PST

Event Details

Join Laura Ghisiglieri, Global Development & Marketing Director of BB Media, and take a deep dive into the streaming services and their competitive strategies.

While year by year more players offer VOD content, only a few provide an interesting commercial offer that adapts both globally and locally in each market. We are going to uncover different pricing strategies, promos per market.

In this challenging world, strategic partnerships between platforms and other companies make a difference when launching a new bundle. We are going to understand who is generating more bundles all over the world.

All in all, content still plays a key role in this dynamic landscape. We are going to understand which companies have the biggest library, localized catalogues and the value assigned to the users to take a comprehensive view of how much each household pays for each title.

Speaker
Laura Ghisiglieri, Global Development & Marketing Director, BB Media

 

27jul10:00 AM11:00 AMOTT's Path to Fend off Linear TV's Mistakes Presented by Castify.aiCastify.ai | July 27th 2022 | 10:00 AM PST

Event Details

The viewership shift that the OTT ecosystem is experiencing, from SVOD to free ad-supported CTV apps, has been recognized and supported by analysts who reported a 170% YOY uplift in viewership.

Consumers are enjoying the free ad-supported streaming alternatives with access to brand new libraries of content, at absolutely zero cost, leading advertisers to now pay even greater attention to connected TV.

In this webinar we will discuss the question – Are we as an industry ready to avoid the same mistakes that linear TV continues to make?

Join Gal Turjeman, CEO of Castify.ai to learn about the potential CTV applications and FAST channels provide for the future of advertising, monetization, content creation, and content distribution.

This exciting shift is ushering in a new era of creativity and OTT experiences. While some may be wary of what CTV applications have to offer, we plan to share the potential it provides for the future of advertising, monetization, content creation, and content distribution. During this shift, it is vital for the entire industry as a team to support each other, sharing insightful knowledge and proficiency to ensure that the mistakes of Linear Tv are avoided.

 

Speaker
Gal Turjeman, CEO, Castify.ai

 

06jul10:00 AM11:00 AMAnnual Streaming Survey: How do Subscribers Feel About Their PlatformsWhip Media | July 6th 2022 | 10:00 AM PST

Event Details

The saturated streaming service market is more competitive than ever, making the winning and keeping of subscribers even more important.

Consumers’ satisfaction and perception of these services is key to understanding their strengths and weaknesses.

Whip Media surveyed almost 2,500 of our US TV Time app users to uncover which elements of these services are resonating with their subscribers.

Join Eric Steinberg, Whip Media’s Media Research & Insights Lead for an overview of the results learn why users are, or are not, churning and how platforms can improve their competitive position.

Speaker
Eric Steinberg, Media Research & Insights Lead, Whip Media

29jun10:00 AM11:00 AMStreaming's Agile Approach to Win Over CustomersComscore | June 29th 2022 | 10:00 AM PST

Event Details

From original vs. syndicated content lineups to more affordable price points to ad-supported vs. non-ad-supported models, streaming services are experimenting with new approaches to win over customers while remaining profitable.

​As consumers have more low barrier choices than ever before, streaming services are evolving their content, business models, branding and more to remain necessary in the end customer’s daily schedule across screens.​

Join James Muldrow, Vice President, Product Management, as he gives a comprehensive overview of how streaming models are changing, what’s driving this shift, and the role social media has in winning over customers in this new media landscape.

Speaker
James Muldrow, Vice President, Product Management, Comscore





SPONSORS


If you are interested in sponsoring the OTT.X Wednesday Webinar series, click here or email Steve Apple at sapple@ottx.org.




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