Video Archives+OTT: The Value of Integrating the Past with the Present

Video Archives+OTT: The Value of Integrating the Past with the Present

As OTT services mature, the volume of media assets that could potentially be presented to end viewers can grow considerably. Videos in OTT services may be produced or licensed from partners and may have complex metadata files and additional assets like images, mezzanine versions and promotional trailers accompanying them. As media assets get managed between their availability windows for streaming and archives, operational teams want a storage and management strategy that is efficient, secure and provides visibility, discoverability and speed to help with effective service programming.

The Join the next OTT.X Wednesday Webinar featuring Backlight Streaming’s EVP of Strategic Partnerships, Ed Lacynski, Director of Product Marketing, Keara McCarthy, and EVP of product Mike Szumlinski for an overview of how different companies manage their media assets via their new Media Stats Report.

Dive into primary research and insights into how the OTT industry is tackling their media management challenges and learn about operational best practices for OTT publishing and video archive management that help with library utilization and operational speed while managing costs.

Speakers
Ed Lacynski, EVP, Strategic Partnerships, Backlight
Keara McCarthy, Director, Product Marketing, Backlight
Mike Szumlinski, EVP, Product, Backlight