Why Metadata is the Key to FAST Channel Success

Why Metadata is the Key to FAST Channel Success

FAST (free-ad-supported streaming television) checks all boxes in terms of giving entertainment consumers what they want today. It provides audiences access to everything from TV shows to movies, big hits to hidden gems, new content to library programming. On top of this, it’s no-cost, no-commitment and easy-to-use. Given this, FAST is one of the biggest growth areas in the TV industry today.

But this rapid growth has contributed to a crowded landscape, making it difficult for FAST content to stand out and for viewers to easily get to the content they want to watch.

The future-state of FAST will bring more advanced search and discovery functionality, so it is vital that providers pair FAST content with accurate, enriched, and standardized metadata, imagery and IDs to streamline channel distribution and drive audience tune-in.

Join Gracenote’s FAST Program Lead, Adam Tenorio, and 43Twenty’s Founder & CEO, Kirby Grines in this OTT.X Wednesday Webinar to learn about metadata and why it is the key to FAST channel success.

Speaker
Kirby Grines , Founder & CEO, 43 Twenty
Adam Tenorio , FAST Program Lead, Gracenote