Leveraging Data and Information to Thrive Amidst the Shifting Sands of
Leveraging Data and Information to Thrive Amidst the Shifting Sands of Streaming
Bill Gates wrote “How you gather, manage, and use information will determine whether you win or lose.” Nowhere is that truer than in the world of OTT streaming where technology, viewer’s preferences, competition, organizational leverage, and market economics are constantly shifting. With so many variables at play it’s vital for streamers to make use of the right data at the right time gain any advantage they can. This discussion will include, case studies, success stories and lessons learned to help OTT organizations navigate the turbulent seas of streaming by leveraging relevant, timely data and information.
Moderator Cameron Douglas, SVP, OTT/Streaming, Fandango
Panelists Jason Kassin, CEO, FilmTrack Mark Moeder, CEO, SymphonyAI Michael Sid, Chief Strategy Officer, Whip Media