Understanding where to find and how to engage your audience is critical to succeeding in content distribution. But using a one-size-fits-all strategy to reach viewers can result in limiting your audience to a homogenous group and reducing your revenue potential. Leaders in OTT distribution discuss the risks of over-focusing on a target audience and share guidance about how to reach viewers across the spectrum of experiences and perspectives.
DMA, President, Planet DMA
Alan d’Escragnolle, CEO & Founder, Filmhub
Mireya Dongo, Vice President, Content Distribution, TelevisaUnivision
Christopher Eckman, VP, Digital Operations & Information Technology, The Africa Channel
Maya Magennis, General Manager, YogaWorks