Panel Discussion | Reaching a Diverse Audience

june, 2022

09jun(jun 9)11:45 AM08(jun 8)12:35 PMPanel Discussion | Reaching a Diverse Audience11:45 - 12:35 PM PST

Event Details

Understanding where to find and how to engage your audience is critical to succeeding in content distribution. But using a one-size-fits-all strategy to reach viewers can result in limiting your audience to a homogenous group and reducing your revenue potential. Leaders in OTT distribution discuss the risks of over-focusing on a target audience and share guidance about how to reach viewers across the spectrum of experiences and perspectives.

Moderator
DMA, President, Planet DMA

Speakers
Alan d’Escragnolle, CEO & Founder, Filmhub
Mireya Dongo, Vice President, Content Distribution, TelevisaUnivision
Christopher Eckman, VP, Digital Operations & Information Technology, The Africa Channel
Maya Magennis, General Manager, YogaWorks

Time

9 (Thursday) 11:45 AM - 8 (Wednesday) 12:35 PM

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