OTT.X Members Breakfast at CES

United in Innovation

The annual OTT.X Breakfast at CES returns to Las Vegas on January 6, 2026, bringing together the most influential voices shaping the future of CTV, OTT, streaming, and the broader entertainment ecosystem. Kick off your morning at the 2026 Consumer Electronics Show with an exclusive, high-level gathering designed to spark new ideas, strengthen partnerships, and set the industry agenda for the year ahead.

Featuring future-forward programming, meaningful conversations, and a full, hearty breakfast, this event convenes a powerful community of executives, innovators, and dealmakers who come ready to connect, collaborate, and chart what’s next. Each year, the OTT.X Breakfast sets the tone for the trends, opportunities, and breakthroughs that will define the months to come—making it a can’t-miss kickoff to CES.

Who You’ll Meet

An influential mix of leaders from across the CTV, OTT, Streaming and M&E ecosystem — including OEMs, retailers, platforms, FAST channels, devices, studios, ad-tech innovators, data companies, agencies, and emerging tech disruptors.

Set the Stage for 2026

Kick off CES with future-forward programming that sets the tone for 2026. Gain early insights from industry innovators, dive into the State of Streaming, and connect with executives shaping the next wave of CTV, OTT, Streaming, and content distribution.

Mark Your Calendar

Join us in Las Vegas on January 6, 2026, from 8:00 AM – 11:00 AM, at the Stirling Club — an exclusive venue just steps from the CES action and the perfect setting to start your CES week with clarity, connections, and big ideas. This year’s breakfast is hosted as a courtesy by ITN Distribution.

SPEAKERS

Stuart Alson

President

ITN Distribution

Jules Best

Founder & Chief
Executive Officer

Best Network Systems

Hollie Choi

President & Chief
Executive Officer

OTT.X

Paul Claussen

Senior Director, Product
Strategy & Management

Comcast Technology Solutions

Pieter de Zwart

Director, Advertising
Engineering

Amazon Ads

Carl Goedjen

President

Global Overview

Michael Goodman

Director of
Entertainment

Parks Associates

Mathias Guille

Vice President,
Cloud Platform

Broadpeak

Steve Harnsberger

Co-Founder & Chief
Executive Officer

Universal Search & Discovery

Jonathan Lewis

Founding
Member

Best Network Systems

Allan McLennan

Founder & Chief
Executive

PADEM Media Group

Adam Rumanek

Founder & Chief
Executive Officer

Aux Mode

Chris Ziemer

Global Sub-Industry Leader, Broadcast & Streaming

Amazon Web Services

Schedule

Featured Sessions

More programming details coming soon.

Future Media Platform: AI-Driven, Cloud-Native, and Personalized

A forward-looking view of how cloud, automation, and AI are converging to create flexible, intelligent, and deeply personalized media ecosystems

Session Details to be announced

Presented By:

Chris Ziemer, Global Sub-Industry Leader, Broadcast & Streaming, AWS Media, Entertainment, Games, and Sports, Amazon Web Services

Presented By

Contextualized Advertising: Unlocking Smarter Monetization Through AI and Data

Key Discussion Topics:

How AI-driven contextualization is reshaping ad strategies
Innovations such as Video AI, scene-level identification, and NPVR monetization that deliver more relevant ad experiences
The future of targeted advertising and new monetization pathways

Panelists:

Paul Claussen, Director, Strategic Partnerships & Business Development – Streaming, Broadcasting & Advertising, Comcast Technology Solutions
Mathias Guille, VP, Cloud Platform, Broadpeak

Presented By

The future of streaming TV advertising: AI, authenticity, and audience connection

The streaming landscape is becoming more fragmented, making it harder for advertisers to reach customers at scale. Hear how innovative AdTech solutions like AI-driven intelligence and dynamic creative are transforming streaming advertising reach, relevance, and measurement.

Presented By:

Pieter de Zwart, Director, Advertising Engineering, Amazon Ads

Carl Goedjen, President, Global Overview

Presented By

AI is Killing the Search Box: The New Era of Streaming Video Search & Discovery

Session Details TBA

Session Details to be announced

Presented By:

Steve Harnsberger, Co-Founder & Chief Executive Officer, Universal Search & Discovery

Presented By

State of Streaming Report

Parks Associates will present insights from its JUST RELEASED S.O.S. State of Streaming Report. This research, with support from Adeia, Broadpeak, Interdigital, Sling, Skreens, Philo offers an in-depth examination of the evolving video landscape as consumers shift from traditional pay TV to digital streaming. Based on insights from 8,000 U.S. broadband households, it explores adoption trends, engagement patterns, and the forces driving loyalty and churn. The presentation will highlights the rise of hybrid monetization models, the growing influence of ad-supported and FAST platforms, and the expanding role of connected TVs.

About the State of Streaming Report

This S.O.S. State of Streaming Inaugural Annual Report provides an in-depth look at the ongoing transformation of the video services landscape as the market continues to evolve from traditional pay TV to digital and streaming-based models. The analysis captures key moments of industry transition, exploring how shifting consumer preferences, new business models, and emerging technologies are redefining the video experience and industry. Drawing on Parks Associates’ longitudinal survey data from 8,000 U.S. broadband households, the report offers a detailed view of adoption trends, engagement patterns, and the factors influencing loyalty and churn. Thank you to OTT.X and The.Desk for the distribution and media partnerships.

Presented By:

Michael Goodman, Sr Consulting Analyst, Parks Associates

Presented By

Second-Screen Engagement Dynamics in CTV Advertising

CPM growth in CTV is real but it’s not unlimited. As targeting and AI mature, CPMs tend to normalize, forcing the industry to ask a harder question: where does incremental revenue come from next? This session explores how second-screen engagement introduces measurable action into CTV, enabling outcome-based value layers that complement CPM. The next phase of CTV monetization will be driven by CPM combined with CPA, not CPM alone.

Key Takeaways:

CPMs rise, normalize, and plateau in a views-only CTV market
The limits of scarcity, targeting, and AI as long-term CPM levers
How second screen creates action and measurable outcomes from CTV impressions
How CPM + CPA enables multiple revenue paths from the same impression.

Presented By:

Jules Best, Founder & Chief Executive Officer, Best Network Systems

Jonathan Lewis, Founding Member, Best Network Systems

Presented By

CES Innovation Insights for 2026

Get an inside look at standout trends from this year’s CES Innovation program with judge Allan McLennan. This quick preview highlights technologies to watch at CES and offers OTT.X members early insights into how innovation may shape the year ahead in streaming and digital entertainment.

About the The CES Innovation Awards

The CES Innovation Awards® 2026 program is an annual competition honoring outstanding design and engineering in consumer technology products. For decades, the program recognizes honorees in a multitude of consumer technology product categories and distinguishes the highest rated in each. The program has a history of honoring innovations like Ford F-150 Pro Trailer Backup Assist, LG Electronics World's First Blu-Ray Recorder / DVR Combo, and iRobot Scooba.

Presented By:

Allan McLennan, Founder & Chief Executive, PADEM Media Group

Presented By

The New Economics of Global Content Distribution: Windowing, Rights, and Platform Optimization in 2026

As global video consumption expands across platforms, content owners face a rapidly changing landscape for rights optimization, windowing, and monetization. This session will explore how platform-specific behaviors, regional regulations, and fluctuating ad-market dynamics shape modern distribution strategies.

Examine how creators and distributors can maximize ROI through smarter windowing, geographic rights management, and cross-platform sequencing including lessons learned from YouTube’s global ecosystem and how those insights translate to the broader OTT and CTV marketplace.

Leave with a high-level framework for understanding how to structure rights, timing, and platform exclusivity to drive long-term revenue in an increasingly fragmented video economy.

Key Takeaways:

How global ad-market cycles influence distribution windows
The evolving role of geolocation and rights management across platforms
Strategic frameworks for sequencing releases across YouTube, FAST, AVOD, SVOD, and owned-and-operated channels
What 2026’s platform fragmentation means for content owners and distributors

Discover how to turn platform fragmentation into an advantage—and how smarter rights, timing, and sequencing can unlock new revenue opportunities in 2026 and beyond.

Presented By:

Adam Rumanek, Founder & Chief Executive Officer, Aux Mode

Presented By

Register Now

Free for OTT.X Members

OTT.X Members receive complimentary admission to the OTT.X Breakfast at CES.
To redeem your free admission, simply reach out to the OTT.X team or Click Here
Breakfast is included for all attendees.
Early bird registration runs through December 5th.