OTT.X will host exclusive Roundtable discussions at the offices of Fandango in Universal City, California for its members on March 28th, 2025.
The streaming industry is experiencing unprecedented transformation—from AI-driven monetization and operational strategies to fragmented advertising ecosystems and inconsistent metadata standards. While opportunities for growth abound, key challenges threaten to slow innovation and profitability.
This executive roundtable brings together top decision-makers, innovators, and industry leaders to engage in high-impact discussions and—most importantly—to take action.
The ultimate goal of the OTT.X Roundtable discussions is to form dedicated working groups composed of the right stakeholders who will collaborate beyond this event to develop real-world solutions for these industry-wide challenges.
Work and collaborate alongside executives, strategists, and decision-makers who are ready to take meaningful action toward solving the industry's biggest challenges.
This is a free exclusive event for OTT.X members and invited guests.
Who'll Be Participating?
OTT Channels, Networks, Channels, and Platforms, Digital Retailers, Content Producers and Aggregators, Media Buyers, Ad Agencies, Ad Tech Providers, Service Providers and Digital Technology Companies
Why Participate?
This is not just an exchange of insights but the launchpad for industry-wide initiatives. Attendees will collaborate to establish focused task forces aimed at solving these challenges with ongoing efforts beyond the event.
When and Where?
OTT.X will host exclusive Roundtable discussions in Los Angeles for its members on March 28th, 2025 from 10:00 AM - 3:00 PM Pacific at the offices of Fandango - 10 Universal City Plaza, Floor 33, Universal City, CA 91608
TOPICS OF DISCUSSION
AI & Streaming: Monetization, Operations & Business Impact
Artificial intelligence is revolutionizing the streaming industry, not just in content recommendations and viewer experience but across monetization, ad optimization, and operational efficiencies.
As AI-driven solutions become more sophisticated, the industry faces critical decisions on where and how to implement them for maximum impact. As the technology advances, companies must determine how to implement AI for maximum ROI while maintaining consumer trust and regulatory compliance.
How do we fully capitalize on these advancements while ensuring scalability and trust?
Advertising in Streaming, Overcoming Key Challenges
Advertising remains a critical revenue driver across streaming, connected TV (CTV), and OTT platforms. However, ad-fill rates, CPM fluctuations, fragmented measurement standards, and data transparency issues continue to create hurdles.
As advertisers transition from linear TV to digital streaming, the industry must work toward a more standardized and scalable ad ecosystem.
Challenges such as inconsistent metadata and operational standards, repetitive ad experiences, barriers for mid-sized and smaller platforms, and unsold ad inventory further complicate the landscape.
EPG, Metadata, and SCTE: Standardization in a Fragmented Landscape
The streaming industry is facing major inconsistencies when it comes to Electronic Program Guides (EPG), metadata requirements, and SCTE assertion capabilities. The disjointed requirements across platforms for elements like description length, ad load times, and SCTE markers create inefficiencies in content distribution and monetization.
At the same time, the industry is still relying on outdated workflows for SCTE assertion, with manual coordination and live-dependent processes slowing down the transition of live sports from broadcast to digital.
As live sports and FAST channels scale, how can we streamline EPG and SCTE insertion workflows to ensure seamless content distribution and ad monetization?
SPONSORS
If you are interested in sponsoring upcoming OTT.X Member Roundtable Discussions, CLICK HERE or email Steve Apple at sapple@ottx.org.