Leveraging Representation Data to Drive Impactful Change - Presented by Gracenote

Leveraging Representation Data to Drive Impactful Change – Presented by Gracenote

Although progress has been made, the levels of media representation and types of on-screen characterizations of different identity groups still have much room for improvement. Fortunately, data is the key to unlocking meaningful change. Join Gracenote’s Halleh Kianfar and Veronica Hernandez at the OTT.X Diversity Summit for a discussion on measuring and operationalizing media representation data. Attendees will learn how Gracenote goes beyond traditional representation metrics by integrating diversity attributes with content consumption and what the path towards a more inclusive media landscape looks like.

Speaker
Veronica Hernandez, Product Inclusion Lead, Media & Advertising, Gracenote
Halleh Kianfar, VP, Product Management, Gracenote

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