Delivering Content for Underrepresented Audiences
This Panel discusses aspects of content selection, merchandising, and marketing that are critical in reaching underrepresented audiences with content that resonates with them as viewers.
Speakers
Kacy Boccumini, Executive Director, Systems & Workflow, Sony Pictures Entertainment
Paul Colichman, CEO, Here Media
Dennis Dortch, Co-Founder & CEO, Black & Sexy TV
Paige Sherman, Director, Digital Video Programming, Shout! Studios
Madhu Somasundaram, Director, Programming + Operations: FAST Channels + AVOD, VIZIO
