Research, insights, and timely coverage of pressing topics are at the core of our Research roundups, Wednesday Webinar Series, OTT.X Buzz sessions and conference presentations. We thank our partner research institutions, leaders in the industry, for providing studies, white papers, projections, findings and much more to our members. Learn a little more about each institution, their areas of expertise and their findings.
BB Media is a Worldwide Award Winning Data Science Company, specialized in Media & Entertainment for over 35 years. BB Media monitors over 2,300 streaming services across 160 countries, their prices, plans, bundles and commercial offers. Plus, all their libraries of movies and series, including normalized metadata. Streaming services, networks, programmers, TV providers, agencies, advertisers, studios, distributors, content discovery APPs and technology companies rely on BB Media’s information and value-added analysis to make strategic decisions.
Research, Insights, & Rankings Include:
- Multiscreens+ | Platform Essentials | Streaming Platform Update: Launches, Announcements, Discontinues & More
- Original Content in Latin America
- Baby Boomers: how, what, and how much do people over 55 years old consume?
As consumers’ tastes change and the retail landscape evolves, new business opportunities and threats abound. NPD/Circana is a global market information company offering data, industry expertise, and prescriptive analytics to help our clients understand today’s retail landscape and prepare for the future. More than 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We help our clients understand what is selling, who is buying, and the why behind the buy. Our clients use this information to make decisions across nearly every aspect of business, including sales, marketing, demand planning, distribution/assortment planning, product development, and more.
Research, Insights, & Rankings Include:
- Subscription Video Track Insights
- Top Ten Selling Movies/Series
- Unexpected Growth Drivers in Entertainment
Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
Research, Insights, & Rankings Include:
- Top Six CTV Services
- Top Ten VOD Movies
- Top 25 Smartphone Applications
Omdia is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions. Omdia reaches over four million technology decision makers, influencers and practitioners that form part of the wider Informa Tech community and has specialist research practices focusing on Enterprise IT, AI, Internet of Things, Communications Service Providers, Cybersecurity, Components & Devices, Media & Entertainment and Government & Manufacturing.
Research, Insights, & Rankings Include:
- Global Media and Entertainment Trends: FAST Forecasts
- TV & Video Industry Developments Impact Brief
- Advertising Market Monitor
Parrot Analytics is the leading global audience demand analytics company for the attention economy. With the world’s largest audience attention datasets, the company currently tracks more than a trillion expressions of demand in over 100 languages from 200+ countries to reveal what consumers engage with and watch the most across platforms. Parrot Analytics helps drive better production, distribution, acquisition and marketing decisions, as well as increased subscriber growth and retention.
Research, Insights, & Rankings Include:
- The Global Television Demand Report
- Breakout Shows
- TV Series Demand Across all Television Platforms
Whip Media is reimagining the business of content. Our market leading enterprise cloud software platform combines unique actionable insights with scalable workflows across licensing, content planning and financial operations to create a smarter, more connected entertainment ecosystem.
Research, Insights, & Rankings Include:
- Streaming Satisfaction Report
- Innovative Solutions to Streamline Subscription Streaming App & FAST Channel Finance
- Predicting the Potential Value of Content