OTT.X X-FRONTS | DAY 2

Day 2 | OTT.X X-FRONTS

OTT.X will hold its third annual X-FRONTS on May 21 and 22, 2024 at the Skirball Cultural Center in Los Angeles California. The X-FRONTS is where the CTV/OTT community gathers to pitch, learn, collaborate, and do business. The event is the largest industry gathering on the west coast.

CTV buys have become critical components of any effective media plan. While CTV was once a “nice to have,” it’s now a must-buy to achieve campaign reach. Within the CTV realm, AVOD and FAST have emerged as major players, not to be ignored.

Core to the X-FRONTS will be a two-day exchange consisting of pitches and presentations by prominent and up-and-coming AVOD and FAST platforms, networks, and channels to an audience of brands, advertisers and ad agencies.

The conference programming will educate media buyers on the ins and outs of the AVOD & FAST landscapes via a series of panels, presentations, research findings, and interactive roundtable discussions focused on the growth of FAST and how it’s being utilized to get the most out of advertising spends, as well as revenue opportunities, operational issues, and projections for the future.

Presentations will include details about lineups, content promotion and other plans for the coming year. In addition to the presentations, meeting spaces, both private and semi-private, will be available for planned or ad-hoc meetings between buyers and sellers. Participation is free for all qualified media buyers.

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