OTT.X Promotes Eric Hanson to EVP

Jose Rodriguez Joins Staff as Manager, Event Operations and Communications

OTT.X has promoted Eric Hanson to the position of Executive Vice President of the organization. The announcement was made today by Mark Fisher, President and CEO of OTT.X.

“I am pleased to recognize the tremendous job Eric has done over the past three years – both the impact he has made in our industry’s supply chain as well as the instrumental role he’s played in the transition from EMA to OTT.X, broadening and expanding the Association’s focus and its membership,” Fisher stated.

Since joining the Association in 2018, Hanson has managed all activities and advocacy related to the digital supply chain, and in 2020 took on responsibility for the newly launched OTT.X Leadership Development Foundation, hosting its first Summit that Summer.  In that same year, Eric led the OTT.X Channels CIG’s initiative to successfully launch its first Impact Awards.  In addition, Hanson is now responsible for managing all OTT.X Common Interest Groups, Committees, and Councils and their workgroups, projects and initiatives. Immediately prior to being designated as Executive Vice President, Hanson’s title was Vice President, Industry Leadership.

Prior to joining OTT.X, Eric was engaged in strategic planning, operations and process engineering work with Microsoft, Intel, and Amazon. He was responsible for building and leading the content operation function for Xbox Live Video, launching the Xbox HD movie and television download service in 2006, and for build-out and management of the content operations function for Intel’s OnCue service.

Eric has been active in industry engagement and standards since 2001 when he led the planning process for Microsoft’s media standards engagement and later oversaw Xbox’s representation in industry and standards groups including EMA’s digital supply chain initiatives.
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In addition to Hanson’s promotion, OTT.X is bolstering its staff, adding Jose Rodriquez as its Manager, Event Operations and Communications effective February 1

Rodriguez graduated from the University of California Riverside with a BA in business administration and a concentration in marketing, and recently attended the Pepperdine Graziadio Business School with a concentration in Entertainment Media.