To all OTT.X members and the OTT community at large.
It’s hard to believe that it has been 14 months since the last in-person OTT.X event, our NYC Roundtables in March of 2020, days before the city shut down.
We are excited to announce that in-person events at OTT.X are coming back. The 2021 OTT.X Summit: Conference and Market and More will also be live and in-person on September 1 and 2 at the Skirball Institute in Los Angeles, and our 13th annual OTT.X@Pipeline will also be held in-person at the Skirball on December 8. Our first in-person get together will be a Los Angeles area Salon on July 22.
We’ve learned a lot during the Pandemic about the value of virtual events and we’ve developed a clear strategy for our future based on our learnings. Over the past year, we’ve created networking opportunities and business meetings within virtual events – but these aren’t nearly effective as being in-person. On the other hand, offering panels and presentations virtually, both live and on-demand, have proven to be a value not only to our traditional attendees, but to a much broader audience unable to participate in person.
We will have a hybrid strategy – but that doesn’t mean that we’ll be hybridizing all events. That means that some events will be completely virtual and offer an optimized online experience, and some events will be completely in-person and offer an optimized in-person experience. And, some events, like our Summit, may have some features of both (like broadcasting the panels and presentations) – but we won’t try to replicate the whole in-person experience virtually.
We are excited to make this announcement today, and we look forward to seeing everyone again in-person, safely under CDC guidelines!
– Mark Fisher
President & CEO