S.O.S. - State of Streaming Report
S.O.S. - State of Streaming Report
At the OTT.X Breakfast at CES, Parks Associates will present new findings from its S.O.S. – State of Streaming Report, based on primary research from 8,000 U.S. broadband households. The session delivers a data-driven look at how consumer behavior, monetization models, and platform loyalty are reshaping the streaming ecosystem.
Gain a data-driven view of the rapidly evolving streaming ecosystem, powered by new primary research from Parks Associates and presented at the OTT.X Breakfast at CES.
Uncover actionable insights from the newly released S.O.S. – State of Streaming Report, offering a first look at how U.S. consumers are reshaping the video landscape in real time.
Drawing on research from 8,000 U.S. broadband households, this annual report delivers a data-rich view of the accelerating shift from traditional pay TV to streaming-first models—revealing how adoption, engagement, and loyalty are changing, and where churn risks and growth opportunities are emerging.
Key Discussion Takeaways:
- The rise of hybrid monetization models blending SVOD, AVOD, and FAST
- Why ad-supported and FAST platforms are gaining traction across audiences
- How connected TVs are becoming the center of streaming discovery and engagement
- What the latest data says about consumer loyalty, churn, and platform stickiness
Join Michael Goodman, Director of Entertainment for Parks Associates, for a data-backed look at where streaming is headed next. Supported by Adeia, Broadpeak, InterDigital, Sling, Skreens, and Philo, this session delivers fresh primary data shaping streaming strategy for 2026.
Presented BY
SPEAKER BIO
Michael Goodman
Director of Entertainment, Parks Associates
Michael Goodman is a Senior Analyst at Parks Associates and the founder and principal analyst at Nexus Media Research. Goodman is an accomplished media and entertainment analyst with a strong history of providing clients with market intelligence and strategic insight into the evolution of the TV industry. Key areas of research include streaming TV platforms and devices, OTT video, connected TV advertising, video games, and cloud gaming.
Prior to founding Nexus Media Research, Goodman was Director, Connected TV Strategies at TechInsights and before that Goodman was Director, TV & Media Strategies at Strategy Analytics. Over the course of his career, Goodman has contributed to and been quoted by leading publications and spoken at numerous industry events such as CES, NAB, and the StreamTV Show. Goodman is a graduate of Boston University.
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