Taking place on March 27th, this advertising-focused OTT.X roundtable convenes industry leaders across the CTV and streaming advertising ecosystem to engage in candid, solutions-focused dialogue on shared industry challenges.

From signal fragmentation and measurement shifts to trust and alignment across platforms, buyers, publishers, and tech partners, this session is designed to promote practical insights and collaborative strategies for 2026 and beyond.

A Full Ecosystem Conversation

The discussion is designed to bring all sides of the CTV advertising ecosystem into the room, ensuring diverse perspectives are represented and challenged. Participants and moderators will reflect key segments of the value chain, including:

  • The Ecosystem Gateways - OEMs, device manufacturers, operating systems, and platforms shaping access, discovery, data, and monetization surface
  • The Storytellers - Publishers, FAST platforms, streamers, content owners, and programmers focused on inventory quality, audience relationships, and monetization
  • The Buyers - Brands, agencies, DSPs, and retail media leaders driving investment, performance expectations, and outcomes
  • The Connectors - SSPs, ad tech, measurement, identity, and infrastructure providers working to bridge signal loss, interoperability, and trust

Together, these perspectives will ground the conversation in real-world challenges while pushing toward practical, shared solutions.

Who Should Attend

This roundtable convenes senior leaders from across the CTV advertising ecosystem, including OEMs and platforms, publishers and FAST operators, brands and agencies, DSPs and SSPs, and data, measurement, and ad-tech providers. The discussion is intentionally curated to ensure all sides of the value chain are represented.

Finding Common Ground

The OTT.X Advertising Roundtables are designed as an off-the-record working session focused on practical solutions, not surface-level commentary. Participants will engage in candid conversations around signal loss, fragmentation, measurement, and trust—leaving with clearer alignment, shared frameworks, and actionable next steps for CTV advertising in 2026 and beyond.

Event Details

  • Friday, March 27, 2026
  • 10:00 AM – 3:00 PM
  • Fandango Offices — Universal City, CA
  • Available for in-person attendance or virtual participation via Zoom

Open to all OTT.X members and select stakeholders actively engaged in CTV and streaming advertising.

Moderator

Craig Heiting

Chief Revenue Officer | AdGood Foundation

 

With over two decades of leadership across entertainment, media, and technology, Craig Heiting has built a career driving growth where content meets innovation. As a strategist and revenue leader, he has shaped partnerships and commercial models that redefine how audiences and advertisers connect in the modern media landscape.

A trusted voice on the evolution of streaming and ad-supported platforms, Craig brings insight, experience, and vision to every conversation he leads.

Industry Partners

Request an Invitation

Who Should Attend?

This roundtable is open to OTT.X members and executives from brands, agencies, streaming platforms, publishers, ad tech partners, measurement and data specialists — all focused on advancing the future of OTT & CTV advertising.  Participation is intentionally curated to maintain a senior, collaborative, and off-the-record environment. Interested attendees may request an invitation to join the discussion.