OTT.X Advertising Roundtables

The Taking place on February 13, this advertising-focused OTT.X roundtable convenes industry leaders at a moment when much of the streaming advertising ecosystem feels increasingly disconnected. Signal loss, fragmentation, shifting measurement standards, and walled gardens have strained relationships across advertisers, platforms, publishers, and audiences leaving many parts of the value chain struggling to find meaningful alignment.

Framed around the theme “Solving the Lonely Hearts of CTV Advertising,” this off-the-record discussion creates space for candid, solutions-oriented dialogue on what’s broken, where trust has eroded, and how the industry can move toward more effective, accountable, and sustainable CTV advertising relationships in 2026 and beyond.

A Full Ecosystem Conversation

The discussion is designed to bring all sides of the CTV advertising ecosystem into the room, ensuring diverse perspectives are represented and challenged. Participants and moderators will reflect key segments of the value chain, including:

• The Ecosystem Gateways - OEMs, device manufacturers, operating systems, and platforms shaping access, discovery, data, and monetization surface
• The Storytellers - Publishers, FAST platforms, streamers, content owners, and programmers focused on inventory quality, audience relationships, and monetization
• The Buyers - Brands, agencies, DSPs, and retail media leaders driving investment, performance expectations, and outcomes
• The Connectors - SSPs, ad tech, measurement, identity, and infrastructure providers working to bridge signal loss, interoperability, and trust

Together, these perspectives will ground the conversation in real-world challenges while pushing toward practical, shared solutions.