The old lines that defined media strategy are collapsing. FAST viewers are not low-value consumers. TikTok is testing subscriptions. Spotify is turning listening history into retention. Fox’s restraint now looks disciplined. And the bundle has returned as a consumer-built stack of free streaming, paid services, YouTube, creator video, clips, podcasts, and live channels.
Omdia: Big Tech Companies to Dominate Connected TV Advertising Market by 2030
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Netflix to Begin Live-Streaming First Daily Content ‘The Breakfast Club’ on June 1
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Roku Builds Dedicated Creator Content Hub, Expands FAST Channels
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15% Off StreamTV Show Registration
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Pitch Imperfect More Platforms Mean More Options — but Also More Confusion for MLB Fans.
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Share of Demand for Unscripted Content on SVODs
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The Everything Era Is Here. Nobody’s Ready for It
The old lines that defined media strategy are collapsing. FAST viewers are not low-value consumers. TikTok is testing subscriptions. Spotify is turning listening history into retention. Fox’s restraint now looks disciplined. And the bundle has returned as a consumer-built stack of free streaming, paid services, YouTube, creator video, clips, podcasts, and live channels.
The Take
The market is moving into the Everything Era, where every platform wants to own ads, subscriptions, commerce, content, data, and distribution at once. The companies that still think in clean categories are playing the wrong game. Consumers already rebuilt the bundle around habit. Now the fight is over who owns the connective tissue around it.
Read the Full Analysis: The Streaming Wars
Omdia: Big Tech Companies to Dominate Connected TV Advertising Market by 2030
Global connected TV (CTV) advertising revenue is on pace to nearly double over the next five years, with Google, Amazon and Netflix expected to control half of the market by the end of the decade, according to new research from Omdia.
The forecast from Omdia shows global CTV advertising revenue will grow from $44 billion in 2025 to $81 billion by 2030, reflecting the continued shift of ad spending from traditional television to streaming platforms, smart TV operating systems and connected-device ecosystems. The research firm said CTV ad revenue is expected to surpass all traditional linear television advertising during the 2030s.
The forecast puts a direct spotlight on the changing balance of power in television, where technology companies are increasingly positioned between viewers, content owners and advertisers. Omdia said Google, Amazon and Netflix are expected to capture a combined 50 percent of global CTV advertising revenue by 2030.
“The battle for the living room is no longer only about streaming content,” Maria Rua Aguete, the Head of Media and Entertainment at Omdia, said in a statement. “It is increasingly about controlling the platform, the advertising layer, the operating system, the data and ultimately the consumer relationship.”
Google is projected to remain the largest player in the global CTV advertising market, with Omdia forecasting the company will account for 26 percent of revenue by 2030. Amazon is expected to capture 13 percent of the market, while Netflix is projected to represent 9 percent.
Read the Full Story: TheDesk.net
Netflix to Begin Live-Streaming First Daily Content ‘The Breakfast Club’ on June 1
Netflix is set to begin live-streaming it first daily content, “The Breakfast Club,” beginning June 1st at 6 a.m. ET.
The nationally syndicated morning radio show is based in New York City, hosted by DJ Envy, Angela Yee, and “Charlamagne tha God,” among others, and distributed by iHeartMedia.
While the traditional radio broadcast will still feature standard commercial breaks across its more than 100 national radio stations, Netflix viewers will get an uninterrupted, nearly three-hour broadcast. During radio ad breaks, the Netflix live feed will cut to exclusive bonus segments, behind-the-scenes footage, and extended, unfiltered discussions.
“The media landscape will always evolve, but one thing consistently cuts through: live programming,” said Charlamagne. “The future belongs to those who can see what’s possible — and trust me, the vision for ‘The Breakfast Club’ and Netflix is crystal clear.”
The show follows Netflix enhanced move this year towards video podcast content, including distribution deals with iHeartMedia, Spotify and Barstool Media, in an effort to take on YouTube’s dominance in the podcast market.
Read the Full Story: Media Play News
Roku Builds Dedicated Creator Content Hub, Expands FAST Channels
Roku is launching another aggregated content destination on its connected TV platform, this time a hub dedicated to creator content and aptly called Creators.
The move is meant to help Roku more easily surface, and users more easily browse, find and stream creator content from across Roku’s app and content partners in one unified location.
Simultaneously, the streaming platform is expanding its own roster of creator content with new partnerships and more dedicated creator linear channels on free ad-supported TV (FAST) service The Roku Channel.
“With the launch of our new Creators destination, we’re making it effortless to enjoy creator content the way it deserves to be watched: on the big screen, in stunning quality, without the hassle of searching across a dozen different apps,” said Lisa Holme, Head of Content at Roku Media, in a statement.
The Creators destination will feature both on-demand and linear FAST channel creator content from Roku and its partner apps, such as Tubi, Peacock, HBO Max – including app tiles like YouTube.
The content hub will feature both long- and short-form content from creators, and all will be horizontal, rather than vertical, video view.
Read the Full Story: StreamTV Insider
Pitch Imperfect More Platforms Mean More Options — but Also More Confusion for MLB Fans
OTT.X is proud to continue its partnership with the StreamTV Show, taking place in Denver June 16-19.
The event convenes senior leaders from streaming platforms, broadcasters, FAST operators, studios, advertisers, and technology providers to discuss the strategies and innovations shaping the future of streaming.
With dedicated tracks spanning content, advertising, and product and technology, StreamTV Show delivers executive-level insights alongside high-value networking opportunities with the companies driving the next phase of the streaming ecosystem.
As part of this partnership, OTT.X is pleased to offer 15% off registration for the StreamTV Show using code OTTX.
More Information & Registration: StreamTV Show
Pitch Imperfect More Platforms Mean More Options — but Also More Confusion for MLB Fans.
On MLB’s Opening Day 2026, avid baseball fans found themselves with a bewildering array of platforms and TV channels carrying their favorite teams’ games. Eleven broadcast, cable, and streaming sources are set to carry national MLB games this season, in addition to another five live streaming TV bundles that carry teams’ local market telecasts.
This fragmentation has left many fans unsure where they can find the games they want to watch. In Hub’s most recent Evolution of Sports study, avid MLB fans (35%) were second only to NFL (42%) fans in saying it’s become harder to find content about their sport. And for both MLB and NFL, twice as many avid fans said it has become harder than said it’s now easier to find their sport.
And this has many avid MLB fans feeling somewhat adrift, with four in ten strongly agreeing they like having sports available on regular TV and don’t want that to change. On the other side, only a quarter of avid and aggregator fans strongly agree that they are excited for more sports content to be available on streaming services instead of just cable.
So how are avid, casual, and non-MLB fans dealing with this disruption as they navigate to the sport they love? Hub’s latest Evolution of Sports study has some answers.
Read the Full Story: Hub Intel
Share of Demand for Unscripted Content on SVODs
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Much of the commentary on the forthcoming HBO Max /Paramount+ team up has centered on it becoming a massive home for premium scripted content but less has been said about how it will also become a dominant player in the unscripted arena as well.
Key Findings
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A combined HBO Max and Paramount+ platform would dominate the unscripted streaming market, capturing a leading 25.1% share of US demand for unscripted content on streaming in Q1 2026 and dethroning the Disney+/Hulu bundle.
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Despite massive investments from Netflix (falling to a distant third at 14.9%) and highly popular reality franchises on Peacock (trailing at 11%), They still fall short of the combined heft of the mega-bundles.
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While premium scripted series generate headlines, low-cost, highly bingeable unscripted libraries are a powerful tool that provides the daily viewing habits necessary to keep subscriber churn low.
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In Case You Missed It
- FAST Channels Have Become the SPACs of Streaming. The Streaming Wars
- Disney Folding Hulu into Disney+ Is Starting to Look Inevitable. The Streaming Wars
- Streaming Broke the Bundle. Now It Needs One to Stay Alive. The Streaming Wars
- Roku Wants to Turn Creator Fandom into TV Inventory. The Streaming Wars
- Sony Is Buying The Reality TV Machine. The Streaming Wars
- Sky News Is Turning Podcast Fans Into Paying Members. The Streaming Wars
- Basics Of Streaming: The Billion-Dollar Battle Happening Behind Every Live Sports Stream. The Streaming Wars
- From the Archives: MP3.com Saw the Future. The Record Labels Saw a Threat. The Streaming Wars
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