Nearly 40% of U.S. streaming titles are now available on multiple platforms, a sharp jump from just 9% five years ago. The U.S. market has structurally shifted toward catalog overlap and multi-platform licensing.
Invitation: The UHD Alliance Tour at Warner Bros. – Preserving Filmmakers’ Vision in the Home
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The Trade Desk and DIRECTV Announce Plans to Develop Custom Version of Ventura TV OS with DIRECTV’s User Interface
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2025 OTT.X Summit - Behind the Curtain: How the CTV Ad Stack is Powering the Future of Streaming Advertising
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Study: Nearly a Third of Marketers Say CTV Not Very Effective Media Channel
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Average Demand for Apple TV+ FX, & HBO Original Series
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Exclusivity Is Over. The New Game Is IP Yield
Nearly 40% of U.S. streaming titles are now available on multiple platforms, a sharp jump from just 9% five years ago. The U.S. market has structurally shifted toward catalog overlap and multi-platform licensing.
The Take
The fight is no longer over who owns the catalog. It is over who can extract the most lifetime value from it. Originals and live sports remain the only defensible exclusives. Everything else is being sliced, windowed, and shared in pursuit of yield.
Read the Full Analysis: The Streaming Wars
Invitation: The UHD Alliance Tour at Warner Bros. – Preserving Filmmakers’ Vision in the Home
The UHD Alliance invites you to a behind-the-scenes experience at Warner Bros., exploring how films are brought from the editing room to the living room while preserving the filmmakers’ creative intent.
The program begins at a Warner Bros. Water Tower Color Theater 1, where attendees will walk through several film scenes and hear directly from experts on how films are edited, mastered, and prepared to deliver the optimal home viewing experience.
Next, guests will tour the iconic Seaver house from “Growing Pains” where live demonstrations will showcase how Filmmaker Mode and ambient light compensation sensors on TVs work together to preserve filmmakers’ vision in any viewing environment.
The experience will conclude with remarks from UHD Alliance president Bill Baggelaar and a panel discussion featuring:
- John Daro (Senior Colorist, Warner Bros. Water Tower Color)
- Steven Fierberg, ASC (DP, Nightmare on Elm Street 4)
- Jim Garrow (Senior Colorist, StudioPost - NBCUniversal)
- Cassandra Moore (VP, Mastering and Archive, Universal Pictures)
- Jan Yarbrough (Senior Colorist, Warner Bros. Motion Picture Imaging)
📅 Friday October 3rd, 2025
🕚 11:30 a.m.
📍 Warner Bros. lot, Burbank
Space is Limited — to RSVP Contact: heather.gioco@outlook.com
The Trade Desk and DIRECTV Announce Plans to Develop Custom Version of Ventura TV OS with DIRECTV’s User Interface
The Trade Desk, in collaboration with DIRECTV, announced plans to develop a custom version of Ventura TV OS that integrates DIRECTV’s streaming user interface. This version of Ventura is designed for easy deployment by any third-party TV manufacturer, retailer or hospitality partner seeking a simple OS solution and a stable, recurring revenue model. Ventura is a flexible smart TV operating system (OS) that intends to deliver a fairer and more transparent streaming ecosystem for OEMs, advertisers, and media publishers.
“TV manufacturers deserve more choice in how they build their businesses. Publishers deserve to capture more of the value their incredible content creates. And advertisers need a more transparent and equitable ecosystem,” said Matthew Henick, SVP of Ventura TV OS. “We look forward to working with DIRECTV to develop this version of Ventura TV OS that unlocks new revenue, powers a fairer advertising ecosystem, and delights audiences with seamless access to the media they love.”
Through DIRECTV’s consumer-friendly interface on this version of Ventura, viewers will be able to seamlessly access free ad-supported content, as well as leading streaming apps from the Ventura TV OS app store, all within one platform. Consumers will be able to enjoy MyFree DIRECTV, DIRECTV’s free ad-supported streaming television (FAST) service, as well as the option to upgrade to DIRECTV’s popular Genre Packs – MyEntertainment, MySports, MyKids, MyNews, and MiEspañol – and Signature Packages.
Read the Full Story: Direct TV
2025 OTT.X Summit - Behind the Curtain: How the CTV Ad Stack is Powering the Future of Streaming Advertising
Connected TV is rewriting the rules of advertising. As viewers flock to FAST, AVOD, and SVOD, a new generation of ad tech leaders is building the infrastructure that makes streaming monetization possible.
Join industry leading executives from IndiCue, Amagi, Magnite, and EX.CO at the 2025 OTT.X Summit for a peak behind the curtain of the new & innovative systems driving today’s CTV economy.
Speakers
- Jana Hartz, Vice President, Demand Partnerships, Amagi
- Paul Jelinek, Chief Business Officer, EX.CO
- John Marchesini, Co-Founder & Chief Operating Officer, IndiCue
- Geoff Spence, Vice President, SpringServe, Revenue, Magnite
Unpack how programmatic buying, real-time measurement, dynamic ad serving, and data-driven targeting are working together to create precision, scale, and performance across the streaming ecosystem.
Gain a clear understanding of how ad tech is reshaping the streaming landscape, what’s working right now to deliver results, and where innovation is headed next.
Study: Nearly a Third of Marketers Say CTV Not Very Effective Media Channel
A new study from Gracenote, the content data business unit of Nielsen, found that 32% of media professionals surveyed don’t view CTV to be very effective as a media channel.
The report identifies a misalignment in connected TV (CTV) advertising, according to Gracenote. While marketers are prioritizing top-of-the-funnel brand building objectives for their CTV campaigns, in practice, many are employing targeting tactics better suited to reaching smaller audience segments with precision. Current reliance on user- and audience-based targeting is impacting marketers’ ability to achieve critical scale and effectiveness with their large investment CTV buys, according to Gracenote.
Marketers understand that CTV is where consumers are today so naturally the channel is playing an increasingly important role in their media plans. In fact, Gracenote noted the IAB expects U.S. ad spending on CTV to reach $26.6 billion this year, up 12% from 2024. According to the Gracenote survey, nearly one-in-three survey respondents reported allocating 40% or more of their budgets to CTV.
When asked about objectives against this sizable CTV spend, media professionals indicated that brand awareness was the top goal, followed by revenue growth and customer acquisition. Customer retention, which typically leans on performance marketing, ranked a distant fourth, according to the study.
To better meet their strategic objectives, the Gracenote report asserts marketers should evolve their approaches and leverage more content-based targeting to reach new potential consumers and maintain premium brand alignment.
Read Complete Story: Media Play News
Average Demand for Apple TV+ FX, & HBO Original Series
Presented By:
Apple TV+ didn't just take home trophies at this year's Emmys, the performance of its original content helped cement its position among other prestige TV brands.
Key Findings
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- Apple TV+ emerged as a standout at the Emmys, with The Studio setting records for a debut comedy and hits like Severance and Shrinking earning multiple nominations.
- Beyond awards buzz, Apple TV+ originals saw sustained audience momentum: average global demand climbed from ~5x to ~6x the demand of the average show during the awards' eligibility period.
- This surge put Apple TV+ ahead of other “prestige” brands like FX and HBO, highlighting the platform’s growing cultural and commercial impact.
In Case You Missed It
- Ask Skip: Is Netflix Ready to Trade Its Identity for HBO’s? The Streaming Wars
- YouTube TV and NBCUniversal wave the flags of carriage war. Stream TV Insider
- FanDuel and Amazon Bring Real-Time Sports Betting to NBA Games on Prime Video. The Streaming Wars
- Netflix Is Shifting from Power User to Power Broker. The Streaming Wars
- Paramount+ Becomes Exclusive Streaming Home for TKO’s Zuffa Boxing. The Streaming Wars
- Basics of Streaming: How FAST is Shaping the Future of TV. The Streaming Wars
- Amazon Preps Vega OS for Fire TV, But Developer Enthusiasm Is Lukewarm. The Streaming Wars
- Former NBC Reality Chief Corie Henson To Lead MrBeast’s Studio Division. Deadline
- From the Archives: Beam’s Bold Vision That Microsoft Couldn’t Scale. The Streaming Wars
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