We are looking for an experienced brand marketing leader who will make our brand the primary resource for all home cooks. Director of Brand Marketing is a new leadership role within America’s Test Kitchen Marketing team and organization that will reinvent how we engage audiences with our brands. Everyday new consumers are being introduced to America’s Test Kitchen and we are seeking an innovative brand marketer to lead our expansive brand growth.
This position will lead our brand marketing by developing winning strategies for our brands success. Your integrative approach across marketing and content will increase brand awareness and result in increased revenue. You will be responsible for supporting strategic initiatives concepting campaigns and optimizing existing campaigns. You will lead the process for new agency work and large media campaign development . You will have a full understanding of measuring results , optimizing campaigns for ROI , tactical execution of marketing campaigns across traditional and digital media channels, and project management best practices. You will use data and insights to ensure brand growth. You will collaborate with all internal teams, especially email , social media and video to maximize brand presence and awareness.
As Brand Marketing Director, your work will have an immediate impact on driving business results through a trackable improvement of brand awareness to new audiences.
Skills & Experience
Why America’s Test Kitchen:
We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that's how innovation happens in our test kitchen, in our offices, and in life.
We at America’s Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.
We welcome your application.