Not all Impressions are Created Equal. Ways you can Make your Inventory More Valuable and Appealing to Buyers

Not all Impressions are Created Equal. Ways you can Make your Inventory More Valuable and Appealing to Buyers

In an increasingly competitive market, streaming apps and channels need to find ways to make their inventory more valuable to programmatic teams and agency buyers.

Join Fred Godfrey, Co-Founder & CEO of Origin at the next OTT.X Webinar on October 16th for a discussion on the latest techniques and strategies to stand out in the saturated streaming market and gain favorability and popularity with media buyers. Topics for discussion include:

• New measurement solutions making the most noise (e.g. attention).
• Exploring the definition of ‘premium’ inventory so owners know what to focus on/highlight.
• Adopting/offering new ad formats.
• A few ways to look at pricing (think dynamic floors/day parting values etc…)

Speaker
Fred Godfrey, Co-Founder & Chief Executive Officer, Origin