Eventizing A Concluded Series in the Streaming Space

Farscape 25th Anniversary: Eventizing A Concluded Series in the Streaming Space

With consumers having more viewing options than ever before, it is imperative to stand out to drive viewership and maintain carriage, especially for TV series that have already finished their run. While organic lifts can occur thanks to the calendar (holidays, anniversaries, etc.), leaning in on these moments can lead to both short- and long-term growth.

Join Matt Arsulich, Sr. Director, Project Management for Shout! Studios for an OTT.X Webinar on May 14th for an overview and case study focused on Shout! TV’s celebration of the 25th anniversary of the cult-classic television series Farscape, which included a marathon curated by the show’s Ben Browder and Gigi Edgley on the dedicated Farscape FAST channel, an exclusive introduction from executive producer Brian Henson, and interstitial interviews with Browder and Edgley, as well as trivia and other fun elements.

Key Areas of Discussion:

• Utilizing talent for both new content and earned media
• Employing broadcast and physical production elements
• Giving all viewing and owning options a spotlight
• Listening to your audience
• Continuing to serve even when the moment is in the rear view

Examine this innovative approach for continued engagement and new opportunities for concluded TV series.

Speaker
Matt Arsulich, Sr. Director, Project Management for Shout! Studios