AI, Content, & Video: How Data-Driven Video Intelligence is Reshaping Advertising
Event Details
AI, Content, & Video: How Data-Driven Video Intelligence is Reshaping Advertising
Neuroscience proves it: visual content is processed 60,000x faster than text, stored in long-term memory, and directly tied to emotion.
Yet for years, audience data has been the unicorn, while content has been sidelined—until now.
Join Zack Rosenberg, Founder & CEO of Qortex for a special OTT.X webinar on April 30th to learn how AI is finally unlocking the true power of video, analyzing and categorizing 100,000 years of content to align ads with the right moments, not just the right users.
Key Areas of Discussion:
• How the brain processes video and why it’s the most powerful medium for engagement
• Why 89.88% of video ads are mismatched to content and how AI fixes it
• How content intelligence outperforms behavioral targeting by 73%
Don’t miss this opportunity to learn more about how data-driven video intelligence is reshaping advertising in OTT, CTV & streaming and how AI is giving content back its throne.
Speakers
Zack Rosenberg, Founder & Chief Executive Officer, Qortex