The Future of Streaming: Tackling AI, Advertising, and Outdated Workflows

The Future of Streaming: Tackling AI, Advertising, and Outdated Workflows

Join OTT.X President, Hollie Choi and nScreenMedia’s Founder & Chief Analyst, Colin Dixon for a discussion on the biggest challenges facing the OTT, CTV & streaming ecosystem at the next OTT.X Webinar on March 18th, 2025.

The streaming industry is experiencing unprecedented transformation—from AI-driven monetization and operational strategies to fragmented advertising ecosystems and inconsistent metadata standards.

While opportunities for growth abound, key challenges threaten to slow innovation and profitability.

Key Areas of Discussion:

• AI & Streaming: How artificial intelligence is transforming monetization, advertising, and operations—and how to implement it for maximum ROI while ensuring scalability and trust.
• Advertising Challenges: Overcoming ad-fill inefficiencies, CPM volatility, and fragmented measurement to create a more standardized and scalable ad ecosystem.
• EPG, Metadata & SCTE: Addressing the lack of standardization and outdated workflows that are slowing the transition from broadcast to digital.

Learn more about these key challenges and their hindrances in the market and how OTT.X aims to spearhead an industry-wide collaborative effort to solve these issues allowing for healthy growth and competition within the industry.

Speakers
Hollie Choi, President & Chief Executive Officer, OTT.X

Colin Dixon, Founder & Chief Analyst, nScreenMedia