Measurement for the Future of CTV Consumption, Today
Event Details
The recent acceleration of CTV consumption has signaled a change for media – from the way it’s consumed to the way it’s measured.
This session will provide exclusive insights into CTV and streaming trends over recent years, as we look to the future of this evolving platform.
In addition to CTV data, we will also see how trends translate into the greater cultural ecosystem through social media data.
Speakers
Julia Carroll, Vice President of Business Development, Comscore
Danan Ren, Senior Director of Partner Insights, Comscore
