MISC. Track
Reaching Women with OTT Programming and Marketing
Presented by the OTT.X Women in OTT Affinity Group. When audiences can see themselves reflected in entertainment, deeper engagement with the programming and more affinity for the platform can result. In this session, an esteemed line-up of women in OTT will talk about how they program and/or market to women and how this differs from content focused on reaching other genders.
Moderator
Yolanda Macias, Chief Content Officer, Cineverse
Speakers
Halleh Kianfar, Vice President, Product Management, Gracenote
Lise Romanoff, Owner & CEO, Vision Films
Paige Sherman, Director, Digital Video Programming, Shout! Studios
