Research Roundup

august, 2022

31aug5:15 PM6:00 PMResearch Roundup5:15 - 6:00 PM PST

Event Details

Research Roundup
Presented By

  • 5:20 PM | The Great Migration to Streaming Originals | The NPD Group – Understanding the shifting content inventory mix and its resulting effect on viewership is critical as you navigate licensing deals and fine-tune your distribution strategy. During this session we will quantify the viewership impact from more services focusing their content mix on original programming.
    • Speaker | Alex Arenas, Director of US Media Entertainment and Toys, The NPD Group
  • 5:30 PM | Streaming’s Agile Approach to Win Over Customers | Comscore – From original vs. syndicated content lineups to more affordable price points to ad-supported vs. non-ad-supported models, streaming services are experimenting with new approaches to win over customers while remaining profitable. This session will provide a comprehensive overview of how streaming models are changing, what’s driving this shift, and the role social media has in winning over customers in this new media landscape.
    • Speaker | James Muldrow, Vice President, Product Management, Comscore
  • 5:40 PM | Vorhaus Advisors 
    • Speaker | Mike Vorhaus, CEO, Vorhaus Advisors
  • 5:50 PM | Omdia 
    • Speaker | Marija Masalskis, Advertising research lead, Omdia


(Wednesday) 5:15 PM - 6:00 PM

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