Bringing Content Metadata into Clear Focus
Outside of a relatively small group of specialists within the M&E industry, program metadata is somewhat of a fuzzy topic. Content owners generally understand that normalized and structured metadata is important to the success of their offerings. But they don’t necessarily know how they can leverage the power of third-party metadata to increase program visibility on streaming services or why unique identifiers can help them better manage their own content within internal systems. Through this presentation, Gracenote’s Jeremy Justice will bring content metadata into clear focus and help OTT.X attendees visualize how they can tap into its massive potential.
Jeremy Justice, Director, Product Management, Gracenote