Los Angeles Roundtable Discussions

OTT.X will host exclusive Roundtable discussions for its members and their guests on Thursday June 29th in Los Angeles California.

Roundtable discussions are lively, informal discussions among leaders from across the industry around specific topics providing opportunities to share learnings, collaborate on ideas and support industry growth and efficiencies.

Topics

• Elevating the Effectiveness of OTT Ecosystem
  • Discussion on how advertisers, platforms, and suppliers can uplift effectiveness of OTT: Supply Path Optimization, Targeting & Scale, Transparency, Measurement. With OTT explosion in last two years and fast growing FAST/AVOD creating supply & opportunities, it’s a challenge to ensure all the pipelines are working together to produce the best optimal performance for brands. This discussion will focus on how brand advertisers, streaming/buying platforms, and suppliers work to streamline SPO, address/combat fraud & transparency to ensure brand trust, while delivering accurate targeting & scale.

• Harnessing the Power of AI: Uncovering Opportunities for OTT
  • This roundtable will explore how Generative AI is changing AdTech & OTT and identify opportunities & threats.  How can you take a data-driven, proactive stance against the potential threats of generative AI?   Where can GenAI be most impactful across the OTT ecosystem?

Roundtable discussions will be proceeded by a hosted networking Happy Hour.

This is a free exclusive event for OTT.X members and their (limited) invited guests. OTT.X members will have to register and indicate their guest in the sign-up form before a guest may register.

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