Los Angeles Roundtable Discussions
Event Details
OTT.X will host exclusive Roundtable discussions at the offices of Fandango in Universal City, California for its members on March 28, 2025.
Streaming is evolving at a breakneck pace, driven by technological advancements, shifting consumer behaviors, and changing monetization models.
This exclusive executive roundtable brings together key decision-makers to explore the biggest challenges and opportunities shaping OTT, CTV, and streaming in 2025 and beyond.
Roundtable discussions are lively, informal discussions among leaders from across the industry around timely industry topics providing opportunities to share learnings, collaborate on ideas and support industry growth and efficiencies.
Engage in lively discussions and debates with fellow participants. Share your perspectives, exchange ideas, and collaborate with like-minded individuals who are passionate about the future of streaming and OTT.
This is a free exclusive event for OTT.X members.
Topics of Discussion
AI & Streaming: Monetization, Operations & Business Impact: Artificial intelligence is revolutionizing the streaming industry, not just in content recommendations but across monetization, ad optimization, and operational efficiencies. Streaming platforms leveraging AI-based personalization see an average engagement boost of 30-50%, leading to higher retention and monetization potential. As AI-driven solutions become more sophisticated, the industry faces critical decisions on where and how to implement them for maximum impact.
The Sports Streaming Landscape: What’s Next?: Sports remains one of the biggest drivers of live streaming, but with the rise of direct-to-consumer (DTC) platforms, increasing competition for rights, and evolving fan expectations, the landscape is undergoing a seismic shift. The global sports streaming market is expected to surpass $85 billion by 2028, with more leagues and teams launching their own DTC platforms to capitalize on fan loyalty. With world sporting events in the near horizon, we look into what is on the horizon for the fragmented sports streaming landscape.
Advertising in AVOD & FAST: Addressing Pain Points: The growth of AVOD (Ad-Supported Video on Demand) and FAST (Free Ad-Supported Streaming TV) has reshaped the ad industry, offering viewers free content while unlocking new revenue streams for platforms. However, challenges like ad-fill rates, CPM volatility, and data transparency continue to hinder adaptation and long-term scalability.. The global FAST market is projected to reach $18 billion by 2027, but ad-fill rates are still below 80%, signaling untapped revenue potential.