24 OTT.X Buzz 8-14-24

OTT.X Buzz Session 8-14-24

Moderator
David Bloom, Senior Contributor, Forbess

Panelists
Tom Gennari, Chief Executive Officer, BB Media
Matt Hill, Head of Fire TV Revenue, Engagement & Automated Marketing, Amazon
Yolanda Macias, Chief Content Officer, Cineverse
Matt Montemayor, SVP of Sales & Partner, Canela Media
Elizabeth Parks, President & Chief Marketing Officer, Parks Associates

Topics for discussion

• • This year’s Olympics set records, by a lot, for streaming and for advertising.

• Paramount and Warner Bros. Discovery wrote off a total of $15 billion in value in their cable operations last week. What do these long-in-coming moves say about the state of “television,” and where does traditional TV go next?

• Theatrical box office for the first half of 2024 is down 20 percent from last year.

• More and more advertisers appear to be moving to connected TV, as with the Olympics, which NBCU said involved 70-percent first-time advertisers.

• Much more!