OTT.X ONLINE LIVE 2021 AGENDA

June 23 & 24, 2021

ONLINE LIVE
Virtual Conference & Roundtables

Schedule At-A-Glance


JUNE 23

10:00 a.m.    WELCOME

10:10 a.m.    The Increasing Visibility of Niche Content – The difficult task of targeting elusive audiences for niche content is made easier by understanding its affinity to mainstream titles. Affinity, or the overlapping of audiences, reveals alignments between niche and mainstream titles, facilitating effective promotional strategies that attract vibrant social engagement and views. Niche channels can leverage affinity to establish partnerships with platforms that offer “gateway” titles as entry points for audiences who later demand more “hardcore” niche content. Alejandro Rojas, Director of Applied Analytics at Parrot Analytics, will present specific examples to illustrate affinity in action.

Presented byAlejandro Rojas, Director of Applied Analytics , Parrot 
10:40 a.m.   The Acceleration of Anime – Predict the Power of Niche Content – Today’s high demand for new content has audiences looking to different genres of entertainment to satisfy this need. For a niche genre like Anime, popularity has erupted around the world and it is now approaching the mainstream. In this session, we’ll discuss how platforms and distributors can take advantage of this growth. Join our conversation as we examine how, and in what markets, the genre has grown; evaluate the highest performing Anime titles; and showcase Whip Media’s Demand Score to predict on which territories and platforms Anime titles will perform best.
Presented byAlex von Krogh, VP, Global Insights, Whip Media
10:55 a.m.    Panel Discussion – Niche Content and Niche Channels – Getting Recognized by Partners
Moderator: Stephen Brooks, President, Latido Music,  mitu
Panelists:
  • Joye Smith, CEO, Gather Media Network
  • Allen Fergurson, SVP Business Development and Home Entertainment, Kino Lorber
  • Brandon Fong, SVP and Head of North American Distribution/Curiosity Stream
  • Kathryn Przybyla, Director Social Media and Emerging Platforms, America’s Test Kitchen
  • Doug Schwab, Owner, Maverick Entertainment Group

 

11:35 a.m.    Challenges in Global Cross-border Transactions in the Video Business – key aspects to be covered include challenges in global cross-border and international transactions for companies in the Video business. This presentation will feature highlights from a recent study in this regard with major players within the industry that have been looking at international expansions.

Presented byAtul Phadnis, Founder & CEO, Vitrina AI

11:50 a.m.    Trivia Challenge

12:05 p.m.    Lunch Break

1:15 p.m.    ROUNDTABLE DISCUSSION – Niche Content and Niche Channels

Discussion Facilitator: Zack Coffman, CEO & Founder, One World Digital

2:30 p.m.    Happy Hour

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JUNE 24

10:00 a.m.    WELCOME

10:05 a.m.    Presentation – AVOD Market Outlook – A deep dive on the online video advertising market and insights on AVOD services users form our consumer survey. Topics to be examined include:

  • Five year online video advertising market forecast
  • Discussion of connected TV (CTV) platform growth
  • Discussion of broadcaster cross-platform strategy and how growth of broadcaster-owned AVOD services affects the total market
  • Online video self-bundling and consumption: interaction of AVOD and SVOD services, preferred consumption devices, service uptake drivers, first choice of services

Presented by: Marija Masalskis, Sr Principal Analyst, OMDIA

 

10:35 a.m.    Case Study – How Revry increased app downloads by 100% in 30 days – Brightcove and Universal Search and Discovery (USAND) will share acquisition and discovery best practices including how Revry increased app downloads by 100% in 30 days and watch time by 700% leveraging Universal Search.
Presented by: Lexie Knauer, Senior Product Marketing Manager, Brightcove
                          LaShawn McGhee, Co-Founder & CPO, Revry
                          Steve Harnsberger, Founder & CEO, Universal Search & Discover
10:50 a.m.    Panel Discussion – FAST & AVOD – Balancing Advertising Revenue and the User Experience – Best Practices and Opportunities
Moderator: Kirby Grines, Founder & CEO, 43Twenty
Panelists:
  • Jonathan Boltax, CEO, PlayWorks Digital
  • Fred Godfrey, Co-founder & CEO, Origin Media
  • Matt Hill, Head of Device Monetization, Amazon Fire TV
  • Nyma Quidwai, Director of Client Services, Vizio Ads
  • Jake Piasecki, Director of Ad Sales, Roku

11:30 a.m.    OTT.X Heroes Awards – Honoring and celebrating OTT.X community members that have gone out of their way to support the community or help their company continue to serve its customers over the past year.

12:00 p.m.    Lunch Break

1:00 p.m.    ROUNDTABLE DISCUSSION – FAST/AVOD Advertising and User Experience

Discussion Facilitator: Jesse Baritz, VP Content Acquisition & Development, Multicom

2:30 p.m.   Happy Hour

CLICK HERE TO REGISTER