OTT.X Webinars
Driving OTT Content Strategy with AI Insights
AI has become essential to understanding what audiences want, why they engage, and how to maximize the value of every title. In this OTT.X webinar, industry leaders Colin Dixon (nScreenMedia) and Darren Lepke (SymphonyAI) break down how AI-driven data normalization and insights are reshaping content strategy—from predicting engagement patterns to guiding smarter monetization decisions. Learn how AI reveals the “who, what, and why” behind shifting viewer behavior and which emerging capabilities will matter most for media businesses in 2025 and beyond.
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AI-powered data normalization and insights are increasingly vital to content strategy. Explore how AI is currently being used to optimize content engagement and monetization in this OTT.X Webinar
Key takeaways
Take part in an insightful conversation between OTT industry experts Colin Dixon, Chief Analyst and Founder of nScreenMedia, and Darren Lepke, Vice President of Product Management at SymphonyAI. That takes a deep dive into how ai helps you understand the who, what, and why behind industry-specific trends and the AI capabilities that will be most crucial to media businesses in 2025 and beyond.
Speakers
- Colin Dixon, Founder & Chief Analyst, nScreenMedia
- Darren Lepke, Vice President, Product Management, SymphonyAI
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SPEAKER BIOS
Colin Dixon
Founder & Chief Analyst
nScreenMedia
Colin Dixon is the Chief Analyst and Founder of nScreenMedia. He focuses on enhanced TV applications including Guides, DVRs, Over-the-top services, Pay-TV services, connected (smart) TVs, TV Devices, multi-screen video, second-screen apps, and the emerging broadband media economy. He has provided strategic consulting services to many companies including Verizon Media, Intel, Cisco, TiVo/Xperi, YouSee, Microsoft, The BBC, Amdocs, and Panasonic.
Mr. Dixon created nScreenMedia in 2013 as a resource for the Digital Media Industry as it transitions to the new infrastructure for multi-screen delivery. The site provides daily opinions and analyses of the issues shaping the media business. In addition, white papers and reports covering topics such as cord-cutting, millennials, and media and subscription VOD services are available for free.
He is an accomplished speaker and frequently presents at industry conferences, including NAB, IBC, StreamTV, OTT.X, TV of Tomorrow Show, and many others. He has moderated many discussions, including with Ajit Pai, FCC commissioner, Tom Ryan (Head of Streaming at Paramount Global), Dan Cohen (Head of Global Distribution at Paramount Global,) and Jonathan Zepp (Head of M&E Content partnerships at Google.) He was nominated as the top speaker at M&E events in 2023 by Broadband Media.
Before forming nScreenMedia, Mr. Dixon was an analyst with The Diffusion Group for seven years. He authored many reports on subjects in the new media domain, including “No Console Required: The Changing Face of TV Gaming” and “Smart TVs 2012-2017: Connections, Use and Portal Revenue”.
Darren Lepke
Vice President, Product Management
SymphonyAI
Leading the product and engineering teams at SymphonyAI's Media division, my focus is on delivering innovative B2B SaaS solutions. The Revedia Platform, under my leadership, has become a pivotal tool for financial auditing and content performance analytics in the media industry. With the integration of the Eureka GenAI platform, we're poised to revolutionize decision-making processes for media professionals.
Previously, at Paramount's Shared Services division, our team managed over 290 global websites and applications, ensuring a seamless and engaging digital experience across prominent networks. My tenure at Paramount was marked by the alignment of video, content, and data services with strategic organizational goals, fostering a cohesive approach to product development and market growth.
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