OTT.X Webinars
Eventizing A Concluded Series in the Streaming Space
With more content choices than ever, keeping concluded series discoverable and relevant is a growing challenge. In this OTT.X webinar, Shout! Studios’ Matt Arsulich breaks down how Shout! TV successfully “eventized” the 25th anniversary of the cult-classic Farscape—leveraging talent-led marathons, exclusive introductions, interstitial interviews, and fan-centric extras to reignite engagement across platforms, including its dedicated FAST channel. Learn practical strategies for using anniversaries and cultural moments to drive viewership, earned media, and long-tail growth for legacy shows, while continuing to serve fans long after the celebration fades.
ABOUT
With consumers having more viewing options than ever before, it is imperative to stand out to drive viewership and maintain carriage, especially for TV series that have already finished their run. While organic lifts can occur thanks to the calendar (holidays, anniversaries, etc.), leaning in on these moments can lead to both short- and long-term growth.
Join Matt Arsulich, Sr. Director, Project Management for Shout! Studios for an overview and case study focused on Shout! TV’s celebration of the 25th anniversary of the cult-classic television series Farscape, which included a marathon curated by the show’s Ben Browder and Gigi Edgley on the dedicated Farscape FAST channel, an exclusive introduction from executive producer Brian Henson, and interstitial interviews with Browder and Edgley, as well as trivia and other fun elements.
Key takeaways
- Utilizing talent for both new content and earned media
- Employing broadcast and physical production elements
- Giving all viewing and owning options a spotlight
- Listening to your audience
- Continuing to serve even when the moment is in the rear view
Examine this innovative approach for continued engagement and new opportunities for concluded TV series.
Speaker
- Matt Arsulich, Sr. Director, Project Management, Shout! Studios
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SPEAKER BIO
Matt Arsulich
Sr. Director, Project Management
Shout! Studios
Matt Arsulich has a diverse work experience in the entertainment industry. Starting in 2004 as an intern at Paramount Pictures, he later joined Paramount Home Entertainment as a Marketing Assistant before becoming an Assistant Product Manager. Matt then moved on to DivX, Inc. as a Partner Marketing specialist and led marketing activities for premium content. Matt also worked as a Marketing Consultant at Anchor Bay Entertainment (Starz) and as an Associate Product Manager at EA Mobile, where he led product management for various mobile games. At Break Media, he held the role of Consumer Marketing Manager. Matt's most recent position was at Paramount Home Entertainment as the Director of Brand Marketing before joining Shout! Studios as the Senior Director of Product Management in 2023.
Matt Arsulich attended the University of Southern California from 2001 to 2005, where he earned a Bachelor of Arts degree in English.
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