OTT.X Webinars
AI, Content, & Video: How Data-Driven Video Intelligence is Reshaping Advertising
In an industry built on audience data, the real power has been hiding in plain sight: the content itself. In this OTT.X webinar, Qortex Founder & CEO Zack Rosenberg reveals how AI-driven video intelligence is transforming advertising by analyzing the substance, emotion, and context of every on-screen moment. Discover why most video ads today are mismatched, how aligning ads to content—not just users—dramatically boosts performance, and why neuroscience shows video is the most impactful medium we have. Learn how AI is restoring content to the center of OTT, CTV, and streaming advertising strategy.
ABOUT
Neuroscience proves it: visual content is processed 60,000x faster than text, stored in long-term memory, and directly tied to emotion. Yet for years, audience data has been the unicorn, while content has been sidelined—until now.
Join Zack Rosenberg, Founder & CEO of Qortex to learn how AI is finally unlocking the true power of video, analyzing and categorizing 100,000 years of content to align ads with the right moments, not just the right users.
Key takeaways
- How the brain processes video and why it’s the most powerful medium for engagement
- Why 89.88% of video ads are mismatched to content and how AI fixes it
- How content intelligence outperforms behavioral targeting by 73%
Learn how data-driven video intelligence is reshaping advertising in OTT, CTV & streaming and how AI is giving content back its throne.
Speaker
- Zack Rosenberg, Founder & CEO, Qortex
Watch Now
SPEAKER BIO
Zack Rosenberg
Founder & CEO
Qortex
Zack is a seasoned media and technology entrepreneur and executive, with over 15 years of experience in online media, digital marketing, and video AI. He is the Co-Founder and CEO of Qortex, a leading AI-driven platform that specializes in video data and insights. With a unique ability to tie video content directly to advertising outcomes, Qortex helps brands, publishers, and platforms understand the value of their video content, optimize ad experiences, and improve performance. From ad targeting to media quality scoring and beyond, Qortex’s Insights as a Service empowers businesses to make informed decisions and drive better outcomes.
Under Zack's leadership, Qortex AI has won multiple awards and recognition for its innovation and excellence in video marketing, including the 2021 Programmatic Power Player Award from Adexchanger, MarTech Breakthrough Award for Best Live Video Marketing Solution, TheDrum Best Use of AI in Advertising, and Finalist for the Best Video Marketing Solution by Digiday. Zack has also been instrumental in building and managing a team of sales and consultants in six countries, and in securing partnerships with some of the world's greatest storytellers, such as the New York Times, CBS, Hearst, Conde Nast, iHeart, Meredith, PureWow, Forbes, IAC, WSJ, Gannett, and more. Zack's specialties include online media, SEO, SEM, PPC, CPL, CPM, CPA, Rich Media, Behavioral Targeting, Ad Trafficking, DART, Optimization, Forecasting, Inventory, and Yield.
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